EquatorDesign

Via strategic & creative thinking we help brands and retailers develop meaningful messages that have a big commercial impact. Together imagine the possibilities

[Packaging Europe @PackagingEurope]

In our new #omnichannel retail environment, the consumer is at the centre. But how is the industry meeting the challenges this presents? https://t.co/ccoWfJn11X @Equator_Design @dssmithgroup

[EquatorDesign @Equator_Design]

What's trending in the Australian food and drinks marketplace? We've investigated what’s on the rise in the FMCG sector. Read our latest blog now: https://t.co/1FySPefchh

#Australia #Trends #Packaging #Design #FMCG #Food #Drink #EquatorDesign

[EquatorDesign @Equator_Design]

Each autumn, we send some of our Senior Creatives team to London on a Christmas retail research mission to seek out the emerging trends that will influence seasonal designs for the following year. Find out what they discovered on our latest blog post: https://t.co/w9fFspjqg6

[EquatorDesign @Equator_Design]

Last week, our team in Nottingham celebrated Halloween with a fancy dress competition.

Congratulations to Ben, who came in 1st place with his Spirited Away ‘No face’ costume!

#Halloween #LifeatEquator #EquatorDesign #PackagingDesign #Branding

[EquatorDesign @Equator_Design]

Back-to-school is big business in the retail sphere. How can retailers deliver on consumer needs and deliver value for parents? https://t.co/FwRl54KXbj

[EquatorDesign @Equator_Design]

We're really pleased to share our latest food photography project with @devourfoods. See the project in full at our website: https://t.co/os1t18gq4Y

#foodphotography #foodstyling #kraftheinz #latestwork #equatordesign

[EquatorDesign @Equator_Design]

This week on our blog, we're reflecting on the unique Equator Design model and how we're reaching further into national brand territory. Read now: https://t.co/sqsMkFTIU3

#Branding #NationalBrands #Packaging #Design

[EquatorDesign @Equator_Design]

2019 marks the 21st anniversary of Equator and to honour the occasion our Manchester creatives have created a collection of bespoke foil cards. Check out our latest blog post to see the results: https://t.co/s6Kxa4Od2F

[EquatorDesign @Equator_Design]

We caught up with senior creative director, Ted Monnin, on what it takes to be a successful creative director in the fast-paced world of packaging design, and where the Cincinnati team will be heading from here. Read now: https://t.co/S7Io9Zf2bd

[Packaging World @packagingworld]

Learn how predicting and acting on #color trends is one way #package #designers can deliver designs to their clients that stand out on shelf and position them as #trendsetters / https://t.co/K3JSFP2Coj / @Equator_Design

[EquatorDesign @Equator_Design]

Hooked on a feeling - This week on our blog, group creative director Michael Duffy is talking about why tapping into consumers' emotions is essential for growth. Read now: https://t.co/2W0yygLXDf

[EquatorDesign @Equator_Design]

The connection between scent and memory is undeniable. If you could define a distinctive smell that triggers a significant memory, what would that aroma look like bottled and packaged? Read about our #AromaChallenge on the blog now: https://t.co/IqjHA8akjf

[EquatorDesign @Equator_Design]

Which emerging packaging trends and brand strategies proved to be a big deal over Valentine's Day and Easter 2019? Read our latest insightful audit on our blog: https://t.co/mkjqvcdSjC

[Brandingmag @brandingmag]

Ever wonder how #graphicdesign impacts the #unconscious mind? Michael Duffy of @Equator_Design takes us on a journey deep within our minds to show us how it works in his first article as one of our contributors: https://t.co/5r05oB2B9k

#design #packaging #strategy #psychology

[EquatorDesign @Equator_Design]

How are products and packaging being adapted to suit today's lifestyles? In our latest blog post, Jennifer from our Chicago studio has explored what our 'grab-and-go' lives mean for packaging. Read now: https://t.co/r2SUBV9N06

[EquatorDesign @Equator_Design]

We are really pleased to have been shortlisted for the UK Packaging Awards, for both Design Team of the Year, and Branding Project of the Year for our work with @coopuk and their Irresistible Carménère! https://t.co/8KiEniLW4v

[EquatorDesign @Equator_Design]

Alison from our Manchester studio visited the @royalacademy Summer Exhibition. Here's her thoughts on the day: https://t.co/Y94vPmbaav

[EquatorDesign @Equator_Design]

Our Cincinnati studio is celebrating its first anniversary. We caught up with Phil as he reflects on the last 12 months: https://t.co/QzTrZs4vFZ

[Packaging World @packagingworld]

80% of the #litter finding its way into oceans is #plastic @Equator_Design @tetrapak

https://t.co/2KDJhza8G0

[BrandSquare @BrandSquare]

#Design industry 'Oscar' awarded to @Equator_Design recognising outstanding brand and #packaging work for Co-op: https://t.co/eRV5VeJtAx via @PackagingToday