Equipment Voice

Resource for best practices for marketers. Passionate about construction, capital equipment, and manufacturing industries.

[Equipment Voice @equipmentvoice]

This weeks EV60 hits on the skills gap, the Tappan Zee Bridge, and a mountain of debris in China. http://t.co/h9xkLw5esM

[Equipment Voice @equipmentvoice]

Great writeup from Forbes - we can learn a lot about #B2B Marketing from @jtimberlake http://t.co/7Xl3iaVAK5

[Equipment Voice @equipmentvoice]

CWA Announces 2013 Journalism and Marketing/Communications Award Winners- http://t.co/Fpa3gNSKSY

[Equipment Voice @equipmentvoice]

Happy Friday everyone! EV60 this week covers off on #Texas, #Louisiana, and @HanleyWood. http://t.co/HRAJBgiUjx

[Equipment Voice @equipmentvoice]

Here's what's going on in #Louisville this week @GIE_EXPO : http://t.co/7G6fw1IDro

[Equipment Voice @equipmentvoice]

Everything you need to know about the @GIE_EXPO. We're kicking off our coverage today in Louisville. http://t.co/3UcfSYBdpz

[Equipment Voice @equipmentvoice]

Here's a rundown of what's going on with @cwa_tweets in the Windy City this week, in case you missed it! http://t.co/EZUFSoIL4J

[Tina Grady Barbaccia @tgbarbaccia]

Jane Cooper with @CooperHong on #branding yourself at #CWAConnected: You need evidence of distinction. You need to set yourself apart.

[Equipment Voice @equipmentvoice]

"People don't buy what you do, they buy why you do it."

- Simon Sinek

#CWAConnected

[Equipment Voice @equipmentvoice]

"First, understand that brand development is not a marketing initiative. It is a corporate initiative."

-Jane Cooper

#CWAConnected

[Equipment Voice @equipmentvoice]

"Branding: Possibly the most oversold but least understood word in marketing today."

-Jane Cooper, Cooper Hong, Inc.

#CWAConnected

[Equipment Voice @equipmentvoice]

Peter Rumpf, Arathi Gowda, and Bruce Toman hosting this afternoon's A/E/C panel. #CWAConnected #A/E/C

[Lynette Von Minden @NothingButNette]

Don't just respect the construction industry; you must enjoy it if you're writing about it--Giles Lambertson #CWAConnected

[Equipment Voice @equipmentvoice]

"Ultimately, our readers are people. They deserve our respect, and our best work."

-Giles Lambertson

#CWAConnected

[Equipment Voice @equipmentvoice]

"Going for industry awards is a great way to promote your brand, and up the quality of your own work" -Rob Cassidy #CWAConnected

[Equipment World @Equipment_World]

The construction industry added 20k jobs in September to reach a 4-year high: http://t.co/Ic9vtQ1O5b

[Equipment Voice @equipmentvoice]

Looking fwd to Prof. Len Strazewski's "Collaboration: the Old Taboo - Who Built the Wall Between PR, Sales & Editorial" #CWAConnected

[Equipment Voice @equipmentvoice]

AEM's Dennis Slater is capping off this morning's economic panel
#CWAConnected

[CWA @cwaannual]

RT @ScottRowan: @aisc's John Cross great explanation on diff b/n unemployment figures & employment indicators. Plus sobering biz trends

[Equipment Voice @equipmentvoice]

"The housing recovery has only just begun"
-David Zwicke, Senior Regional Economist, Portland Cement Association
#CWAConnected