Eric Borman

[Eric Borman @Eric_Borman3]

#MKTG475 this was a very interesting and engaging article talking about the recent and future trends to come in the world of marketing. The use of AI and virtual chatbots will increase efficiency but lose the need of humans to feel connected. https://t.co/9ZZG1p0L03

[Eric Borman @Eric_Borman3]

@katiepattrson #MKTG475 definitely agree that it gets a terrible reputation from some people but I also think that is because the people are just not educated enough on what it actually is and does. Very interesting to read this article and see the pros and cons!

[Eric Borman @Eric_Borman3]

@tesslee375 #MKTG475 this was a very interesting article! Staying innovative is so important for marketers because the industry is always changing and we have to tailor to the consumers needs in order to have success on a wide scale.

[Eric Borman @Eric_Borman3]

@blairadowler #MKTG475 it is very interesting to take a look at the future. I think there will be another social media platform that blows up like TikTok and all the others have which will change the way we market. I also believe artificial intelligence will have a greater role in marketing.

[Eric Borman @Eric_Borman3]

@tbhline Totally agree the pain from checking your bank account after shopping on temu is an unrivaled feeling #WVU389

[Eric Borman @Eric_Borman3]

@daniellecann02 @UberEats I chose this one as well! Was so funny to see them reunite for a national audience once again. Would’ve also liked to hear him yell lol #wvu389

[Eric Borman @Eric_Borman3]

#WVU389 the Dunkin Super Bowl ad featured so many celebrities such as the great @TomBrady and @JLo and was very fun to watch #getmeacoffee @dunkindonuts

[Eric Borman @Eric_Borman3]

#WVU389 the Uber eats Super Bowl ad featuring Jennifer Aniston and David schwimmer was a friendly reunion that warmed the hearts of many #epic @UberEats

[Eric Borman @Eric_Borman3]

#WVU389 the statefarm Super Bowl ad partnering with @Schwarzenegger was classic. Really enjoyed seeing him on the screen once again @StateFarm

[Eric Borman @Eric_Borman3]

https://t.co/lX3d0VNAKJ #MKTG475 very interesting article conducted by Apple insider on the negative effects and safety warnings the new Apple Vision Pro could bring. Although the technology is exciting, it is worth it to take a look at the potential health risks associated.

[Eric Borman @Eric_Borman3]

@McNeilBenjamin2 Hey Benjamin, crazy to see how far we have come technologically but seems really important to with the pros and cons of technology with such power in day to day life. Although it is exciting and will allow many positive benefits, I wonder the overall approach Apple takes #MKTG475

[Eric Borman @Eric_Borman3]

@tesslee375 Hey Tess, very interesting article you chose for this weeks discussion. It is crazy to think that social media is dominating our world and taking time from a normal kids childhood. I wonder what the long term affects of social media and growing up will be. #MKTG 475

[Eric Borman @Eric_Borman3]

@blairadowler Dodge posted this yesterday and it caught me eye as well as gained a like from me because although it is simple, it gets the people going because that is considered a “dream car” and often can boost the audiences emotions on what it would be like to own one. #MKTG475

[Eric Borman @Eric_Borman3]

#MKTG475 while we are on the topic of brands not executing social media presence, I thought it would be enjoyable to relive Budweisers great incident. This article was written a few months after the backlash was received and “dealt” with by Budweiser https://t.co/oWTDcpCmCM

[Eric Borman @Eric_Borman3]

@McNeilBenjamin2 #MKTG475 hi Benjamin, was really intrigued by this article as I have not seen a lot of alcohol brands do what Heineken is trying to do. Although it isn’t perfect, it is definitely appealing to a certain target market.

[Eric Borman @Eric_Borman3]

@katiepattrson #MKTG475 Hi Katie, I enjoyed reading this article you put out to us for this weeks discussion! It was extremely interesting to learn that traditional marketing methods oftentimes come with a higher cost relative to the business. Overall a great read!

[Eric Borman @Eric_Borman3]

@blairadowler #MKTG475 one brand I noticed that is not up to par with their social media campaigns is Logitech. They are a big known technology brand but their social media seems kind of dry and not really focused on connecting with the consumers in ways that other big brands have been doing.

[Eric Borman @Eric_Borman3]

#MKTG475
Here’s an article on KSI and Logan Paul’s brand PRIME. The article goes into detail about how the famous YouTubers were able to take their prior fame/success and translate it through a product that they could sell and advertise on social media. https://t.co/BwR9JF6zt4

[Eric Borman @Eric_Borman3]

@whitney_wade1 Definitely agree with this article! There are so many different ways to spread awareness and promote your brand whether that be physically or in the online space. As technology keeps improving, it’s hard to tell what the world of marketing would look like without it. #MKTG475

[Eric Borman @Eric_Borman3]

@squires_4 It is such a powerful tool that these brands can use. I see many sports accounts taking videos from fans and reposting them on their account getting millions of views and making a profit off of someone else’s work. Social media has paved the way for UGC. #MKTG475