tess lee

[tess lee @tesslee375]

@taylor_zanke Thrilled about the potential impact of the Apple Vision Pro on digital marketing strategies. Its immersive capabilities and enhanced product interactions, marketers have an exciting new platform to engage audiences. #MKTG475

[tess lee @tesslee375]

@griffithbihun Vertical video ads on X are so interesting to see. With 100 million daily users tuning in, it's clear where the trend is heading. It looks like there are new advertising possibilities upcoming! #MKTG475

[tess lee @tesslee375]

@blairadowler I think the future of social media marketing will be videos, personalization, and short-form content. I also think technology and social media integration will deepen, shaping how we connect, consume content, interact with brands. #MKTG475

[tess lee @tesslee375]

In 2024, social media marketers face AI-driven transformations, heightened privacy concerns, and the end of cookies. Navigating platform proliferation and staying innovative are current keys for success! #MKTG475
https://t.co/9Bh3rcKQcj

[tess lee @tesslee375]

@CDursa It's great to see that Snapchat's new campaign asserts its departure from traditional social media, focusing on authentic connection over follower counts. This is a bold move for the platform to isolate itself from category. #MKTG475

[tess lee @tesslee375]

@sarah_law6 Even as Facebook commemorates its 20th anniversary, it's cool to see how their resilience is still prominent with over 3 billion monthly users. It showcases its cultural significance, evolving with trends and AI-driven content. #MKTG475

[tess lee @tesslee375]

Qustodio's report reveals TikTok's dominance among teens, with kids spending nearly 2 hours daily on the platform. Instagram follows, while Snapchat remains key for connectivity. The rise of AI tools among youth becoming more prominent. #MKTG475
https://t.co/6sHRk6NflI

[tess lee @tesslee375]

@blairadowler The latest tweet shared by Duolingo on Twitter is engaging with its modern humor. I liked the tweet, appreciating their adaptability to current trends. Duolingo's adept social media strategy notably resonates with their primary demographic, the younger generations. #MKTG475

[tess lee @tesslee375]

@katiepattrson Traditional vs. modern marketing is incredibly fascinating! Traditional methods offer broad reach but come with high costs and limited tracking, while modern tactics provide cost-effective campaigns with real-time analytics but face challenges in standing out online. #MKTG47

[tess lee @tesslee375]

@sarah_law6 I think it is incredibly disappointing to hear that TikTok will be losing music from Universal Music Group artists like Taylor Swift, Drake, and Billie Eilish. It definitely changes the vibe of the app from a user standpoint. I expect great backlash for the platform. #MKTG475

[tess lee @tesslee375]

BeReal introduces new feeds for celebrities and brands, aiming to revitalize user engagement. The update features "RealPeople" and "RealBrands" feeds. Will these new features reignite interest in the platform? #MKTG475
https://t.co/N6UTjh77vT

[tess lee @tesslee375]

@blairadowler Despite its prominence, I feel that Facebook's social media strategy has stumbled due to privacy breaches, misinformation, and biased content. These controversies have undermined user trust and highlight the platform's need for transparency and accountability #MKTG475

[tess lee @tesslee375]

@sarah_law6 I think the 30-minute upload option opens up new creative possibilities for content creators. While some may enjoy the longer content, I do think there is a question of whether it aligns with TikTok's fast-paced platform. It'll be interesting to see how users respond. #MKTG475

[tess lee @tesslee375]

@griffithbihun It is indeed exciting to see new updates from WhatsApp! In-stream polls, voice notes, and sharing channel posts as personal status updates add more creative engagement options and is a strategic move as well. #MKTG475

[tess lee @tesslee375]

https://t.co/Z0Pj2U8dZm

[tess lee @tesslee375]

Snapchat introduces Bitmoji pets for Snapchat+ subscribers, enabling users to create customizable digital pets on the Snap Map. The AI-powered feature expands generative AI capacity in profile images and chat, raising questions about its impact on the social experience. #MKTG475

[tess lee @tesslee375]

@blairadowler I say Rare Beauty has an effective social media strategy with an authentic and inclusive approach on Instagram and Twitter! They often include engaging visuals, influencer collabs, and interactive campaigns which enables to them to create a strong consumer connection. #MKTG475

[tess lee @tesslee375]

@chase_valente Hey Chase! I love the idea of sharing a BTS of your work process or current project on LinkedIn. It adds a personal touch and uniqueness to your profile. In the age of social media, engagement is essential and most definitely necessary! #MKTG475

[tess lee @tesslee375]

@griffithbihun I agree! Meta remains committed to their metaverse journey. I enjoy how Nicola Mendelsohn outlines a patient, decade-long roadmap for its full realization. The increasing engagement of kids in virtual worlds is signaling a transformative future for diverse interactions. #MKTG475

[tess lee @tesslee375]

https://t.co/GnUrARXlTG #MKTG475

[tess lee @tesslee375]

OpenAI's GPT Store elevates ChatGPT, providing specialized tools for diverse tasks. Community-driven innovation shines in custom apps for writing, programming, etc. The impending GPT builder revenue program adds depth, acknowledging and incentivizing creators. #MKTG475