Griff Bihun

[Griff Bihun @griffithbihun]

@HarperJack15 Hey Harper! Awesome move by LinkedIn! This new media planning feature promises invaluable data insights for companies, optimizing brand campaigns. Excited to see what comes of this! #MKTG475

[Griff Bihun @griffithbihun]

@sarah_law6 Hey Sarah! Absolutely! Gemini is the perfect name for Google's updated AI chatbot, reflecting its dual nature and the advancements it brings. So excited to see how this pans out! #MKTG475

[Griff Bihun @griffithbihun]

@blairadowler The future of social media will likely be immersive, AI-driven, and focused on personalized experiences, fostering deeper connections and engagement. AR integration may redefine social interaction, blurring the lines between digital and physical realities. #MKTG475

[Griff Bihun @griffithbihun]

https://t.co/9gVePuLEWp

[Griff Bihun @griffithbihun]

X is implementing vertical video ads within its video feed, as 100 million users engage with vertical video daily. It aims to offer a full-screen, sound-on ad experience, claiming high engagement rates. X now want to emphasize a "video-first" approach. #MKTG475

[Griff Bihun @griffithbihun]

@CDursa It's awesome to see Snapchat's mew campaign declaring its break from the norm of traditional social media, prioritizing genuine connections over mere follower counts. #MKTG475

[Griff Bihun @griffithbihun]

@sarah_law6 Even after 2 decades, Facebook's still going strong, hitting 3 billion monthly users. It's awesome to see how it keeps up with the times, riding trends and putting out innovative AI-powered content. #MKTG475

[Griff Bihun @griffithbihun]

https://t.co/RHFcSYtWob

[Griff Bihun @griffithbihun]

Universal Music Group pulled its music from TikTok on 2/1 due to failed negotiations over compensation and AI usage. This impacts both parties and could lead to future talks, but users should expect some favorite tunes to vanish from the app, causing frustration. #MKTG475

[Griff Bihun @griffithbihun]

@blairadowler This reel by Hilton I saw as an ad on my Discover page on Instagram and thought it was really unique. Because the past year has been huge for “concert-ing”, this commercial is great for tapping into this trend and really making use of it! #MKTG475

https://t.co/XZVEQu0tdR

[Griff Bihun @griffithbihun]

@katiepattrson Hi Katie! The comparison between these two types of marketing is super interesting! The comparison on which does the best in the market today would be fascinating to examine. Loved this article! #MKTG475

[Griff Bihun @griffithbihun]

@tesslee375 Hi Tess! This is so interesting! While I know BeReal had its moment, it is interesting to see the changes it is making in order to stay relevant in today’s social media world. I can’t wait to see what the platform evolves into - seems like exciting times ahead! #MKTG475

[Griff Bihun @griffithbihun]

https://t.co/LLUMH22Xgk

[Griff Bihun @griffithbihun]

Google has introduced new generative AI features for Chrome, expanding wallpapers, adding a writing assistant, and suggesting topic groups for open tabs. These updates aim to enhance user experience and demonstrate a practical use of generative. Excited times ahead! #MKTG475

[Griff Bihun @griffithbihun]

@blairadowler I think Old Navy misses the mark with marketing. Because this is such an established brand, they seem to be stuck in their ways and not evolving with the current market. This could largely be attributed to the fact that they used to see success with this same style. #MKTG475

[Griff Bihun @griffithbihun]

@sarah_law6 I think the 30 minute option opens an entire new possibility of content on the app. They are definitely trying to pull some of those past YouTube lovers into their fan base. I think it would be really cool to see how people can adapt their content to this new feature! #MKTG475

[Griff Bihun @griffithbihun]

@tesslee375 Hi Tess! I think this is awesome! Snapchat is always coming up with new and innovative ideas for their app. They have been around for awhile now so it is crucial for them to keep advancing and changing with the trends and technology around us! #MKTG475

[Griff Bihun @griffithbihun]

https://t.co/efiDFlNUAl

[Griff Bihun @griffithbihun]

WhatsApp has introduced new features for Channels, including in-stream polls for group engagement, voice notes for creative updates, and the ability to share public Channel posts as personal Status updates. Read more about this new update and more here! #MKTG475

[Griff Bihun @griffithbihun]

@blairadowler I think Duolingo has an awesome social media strategy. They really emphasize trends on the platform they are using & add a good bit of humor into their posts! On TikTok & IG, they stay current with popular videos on the app & are always engaging with their viewers! #MKTG465