Claire Dursa

[Claire Dursa @CDursa]

@annagathman Really fascinating that social media mentions doubled this year! #mktg475

[Claire Dursa @CDursa]

@whitney_wade1 I believe that Instagram is really pushing for short form videos to make it to the front of the algorithms. So many reels get shown to me just by being recommended posts. #mktg475

[Claire Dursa @CDursa]

#MKTG475 One of my favorite stores growing up (also my name) has had some trouble with connecting with its demographic in recent years. Now it’s entering a new phase to meet the new generation.
https://t.co/eXifxTQMVl

[Claire Dursa @CDursa]

@blairadowler #MKTG475 I think the future of marketing will be seeing a lot more use of AI. I believe AI will be used as a tool to create strategies, content ideas, and copywriting.

[Claire Dursa @CDursa]

Snapchat is letting us know that it is not a normal social media. I’d argue it is with the ability to still follow celebrities and the posts seen in the discover page. Thoughts? #MKTG475
https://t.co/YOZTVQVjiN

[Claire Dursa @CDursa]

@blairadowler One post that recently caught my eye was this one from the Broadway production of Spamalot. After the announcement of Taylor’s new album, they were quick to make their own version of the album cover. This uses pop culture in promoting their show and makes me laugh! #MKTG475

[Monty Python's Spamalot @SpamalotBway]

All’s fair in plague and death… Not Dead Fred’s new album THE TORTURED POETS DEPARTMENT. Out April 19 💙

📸: @murphymade

[Claire Dursa @CDursa]

#MKTG475 With the Super Bowl coming up, lots of people love to watch just for the commercials. This article talks about some of those that did what they set out to do.
https://t.co/wypuquNRfv

[Claire Dursa @CDursa]

@natalierose5937 @blairadowler #MKTG475 I agree that Biore has established their place as a brand that doesn’t differentiate themselves from anything else on the store shelves.

[Claire Dursa @CDursa]

@bjm00004 Glossier does such a good job of utilizing UGC! Watching beauty brands use different strategies is interesting to see what really works for them #MKTG475

[Claire Dursa @CDursa]

@blairadowler #MKTG475 Covergirl is a brand that I think has been lacking. With how big the beauty industry is and how long they’ve been in it, they haven’t done anything to stand out from the crowd for a while.

[Claire Dursa @CDursa]

@natalierose5937 Building social media strategies with a focus on organic content will be the way to go even if it’s more difficult to reach the target audience. YouTube premium allows users to pay to not have ads play before videos and I could see other platforms adopting this practice. #MKTG475

[Claire Dursa @CDursa]

@MalloryYeater Younger social media users are in a much more vulnerable position. Safety measures to protect them would be a huge step in improving their experience on social media. #MKTG475

[Claire Dursa @CDursa]

Removing cookies from the Chrome browser is a challenge that marketers will need to overcome if Google rolls this out for all of its users. This is a big tool that advertisers utilize for a variety of reasons. #MKTG475
https://t.co/yr80nwIru1

[Claire Dursa @CDursa]

@blairadowler @sweetgreen has a really great social media presence! They post lots of entertaining content as well as use celebrities such as Renee Rapp to make their own bowls for the menu. They’re on Instagram, Tiktok, Threads, and X. They know what their consumers like! #MKTG475

[Claire Dursa @CDursa]

@KatieHeverling Can confirm that I hate seeing ads as I scroll through tiktok #MKTG475

[Claire Dursa @CDursa]

As we get into the new year, these trends for GenZ are something to look out for and keep in mind! It even has info from Pinterest’s 2024 trend report 👀 #MKTG475 https://t.co/RKX6Gxa8OG

[Claire Dursa @CDursa]

@Logsqui85 This is super useful to keep in mind as we consume content that creators put out regularly! #MKTG475

[Claire Dursa @CDursa]

@blairadowler #MKTG475

[Claire Dursa @CDursa]

@TyNeltner @Capitaldemarca Food is a huge part of sporting events and restaurants and bars can really take advantage of this opportunity! #ICMKTG #WVU315

[Claire Dursa @CDursa]

@jump_mackenzie @Capitaldemarca @CocaCola Coke always does a great job of maintaining their brand recognition on a global scale and this is a perfect demonstration! #ICMKTG #WVU315