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@Mkp0e @Capitaldemarca #NKU205 #ICMKTG I think this is a great campaign! I also think that users of the app who enjoy watching soccer will be sure to take advantage of this promotion.

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@Capitaldemarca @CocaCola #ICMKTG #NKU205 I think a local business that would succeed by marketing around the World Cup is @graeters. For example, they could create and market a soccer themed ice cream flavor, or offer promotions in store related to some of the games. (2/2)

[Mackenzie Jump @jump_mackenzie]

@Capitaldemarca #ICMKTG #NKU205 For the World Cup this year, @CocaCola is doing a tour of 50+ countries with the World Cup trophy for their ‘Believing is Magic’ campaign. I think this will succeed in the market because by touring a many countries, it’s a great way to spread their name. (1/2)

[Mackenzie Jump @jump_mackenzie]

@julia_dorne @LaurelAynne #NKU205 #ICMKTG I am also grateful for the advances in technology! Without them it would be a lot harder to conduct market research, analyze trends in markets, and even advertise!

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@LaurelAynne #NKU205 #ICMKTG 2. My ideal role in marketing 5 years from now is to be working for the marketing team for a professional baseball team. I would like to find new and creative ways to market sports to attract record breaking audiences even for an unpopular organization.

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@LaurelAynne #NKU205 #ICMKTG 1. As a future marketer, I am most grateful for the many mentors I have heard from in my classes as well as the many opportunities I have been given, from internships to technologies to learn the ups and downs of different markets today.

[Mackenzie Jump @jump_mackenzie]

@SkySulli7 @BryanTMcLeod #NKU205 #ICMKTG I agree! While freedom of speech is important, I think that it should be equally important to everyone. It wouldn't be fair if a celebrity posted something that violates rules with no consequences, but someone else posting the same thing and getting a ban.

[Mackenzie Jump @jump_mackenzie]

@BryanTMcLeod #ICMKTG #NKU205 When celebrities make a new account on a social media site, I think it is okay, as long as they follow the same set of rules we all follow. It becomes unfair when they violate rules without consequences, while if we were to do that we would likely be banned. (2/2)

[Mackenzie Jump @jump_mackenzie]

@BryanTMcLeod #ICMKTG #NKU205 I don't think that social media companies have too much power in establishing their rules and regulations. However, I do think social media sites can sometimes be quick to ban users who aren't celebrities for violating terms. (1/2)

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@julia_dorne @AlexKrallman #NKU205 #ICMKTG I agree! Not only do customers get to see the products first through Live, but they also have the advantage of not having to leave the house to look at the product, making it very easy to go and pick up the product.

[Mackenzie Jump @jump_mackenzie]

@AlexKrallman #NKU205 #ICMKTG I would invest in Facebook Live Shopping. Most buying is done online nowadays because it is more convenient for consumers to shop from home. Brands should use this platform because it could attract more customers looking for a convenient shopping experience.

[Mackenzie Jump @jump_mackenzie]

@Mkp0e @LaurelAynne #ICMKTG #NKU205 I think this is a great way to market for halloween because of the design. Including a halloween character while also incorporating an image of the flavor is a very creative approach!

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@LaurelAynne (2/2) #ICMKTG #NKU205 One example of Halloween Marketing is from Heinz. They made their Ketchup bottles say “Tomato Blood” for halloween. I see this as a marketing win because changing their label for halloween is a very creative Marketing strategy!

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@LaurelAynne (1/2) #ICMKTG #NKU205 I think this return will stand out from the competition. Many adults around the world love things that are ‘nostalgic’ to them, so I think if they find a product that reminds them of their childhood, they are likely to purchase it.

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@DevonOakes8 @CopywriterBob #NKU205 #ICMKTG I think this is a great approach! I have always prioritized my mental health over school and taken mental health days, but it often puts me behind on work and causes me to miss lectures. I think that giving students a day to de-stress can be extremely beneficial.

[Mackenzie Jump @jump_mackenzie]

@CopywriterBob (2/2) #NKU205 #ICMKTG I actually have a friend at #WVU who is the president of a mental health club aiming to reduce stress among students on campus. This is a great approach for students to connect with peers who share similar stories in a safe environment.

[Mackenzie Jump @jump_mackenzie]

@CopywriterBob (1/2) #NKU205 #ICMKTG Universities should make students feel included and welcome to share stories of mental health struggles in a safe space. No student should feel like they are alone in their struggles, and hearing someone else's story may help others open up and get help.

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@sophiagraziotto @LaurelAynne @OldNavy This is a great way for a company to promote heritage. If a Hispanic consumer sees this product on the shelf of a store, they are likely to purchase if they know the designer comes from a similar heritage that they do, and that profit will benefit their culture. #NKU205 #ICMKTG

[Mackenzie Jump @jump_mackenzie]

@Capitaldemarca #NKU205 #ICMKTG 2. A brand that is using Heritage Month as a personal campaign is @Target . This campaign is effective because the company is supporting Latinx-owned companies by putting their products on shelves at stores, where their products can be seen by more people. (2/2)

[Mackenzie Jump @jump_mackenzie]

@Capitaldemarca #NKU205 #ICMKTG 1. I think that brands can more efficiently reach this large market by getting a better understanding of what members of this market want to see and ways in which they want to be helped. (1/2)