Julia B

TDHS '19 | BHDT | LU ‘22 |

[Julia B @julia_dorne]

@EmmaAdams525 @Capitaldemarca @PepsiCo @Fritolay @LaurelAynne Hello Emma!! I really liked @Fritolay sponsor ad for FIFA. I think that it was a great marketing move to create not 1, but 3 new limited edition chip flavors that were inspired by fan favorites. I think that it will encourage lots of fans to buy them. #LWUstrategy #ICMKTG

[Julia B @julia_dorne]

@Capitaldemarca @CopywriterBob 2/2 https://t.co/CBmPCprLuA Hotel Weyanoke is a boutique hotel located in Farmville, VA. If they were to create an ad, they are guaranteed to get much more business for bookings and events.

[Julia B @julia_dorne]

@Capitaldemarca @CopywriterBob #ICMKTG #LWUstrategy https://t.co/Yf4t3VdTnK Puma has a great chance to succeed in the market because they’re combining soccer and Puma clothing wear to create a desire for the brand. 1/2

[Julia B @julia_dorne]

@meganelliott_18 @LaurelAynne Hi Megan! I am also grateful for the continuously advancing technology and hope to be a part of a large company that will make a change in the future. #ICMKTG #LWUstrategy

[Julia B @julia_dorne]

@LaurelAynne #ICMKTG #LWUstrategy I am very grateful for the continuing advances in technology. In 5 years, I hope to be a member of a firm that continuously adds to the company in a positive and way.

[Julia B @julia_dorne]

@LaurelAynne #ICMKTG #LWUstrategy I don’t think that social media firms have too much power. We all make mistakes and learn from them. I understand if something is removed for a safety reason. However if it’s removed bc of a difference of opinion I don’t think that it should be allowed.

[Julia B @julia_dorne]

@DevinR0902 @LaurelAynne #ICMKTG #LWUstrategy Hi Devin! I agree that it is a good thing. I think that this allows for different opinions and everyone has a right to their own opinion. However I think that there are professional ways to go about it that should be considered from both parties.

[Julia B @julia_dorne]

@DevinR0902 @CopywriterBob @LaurelAynne Hi Devin! I think that this is a great way to show how different companies handle their business in the same aspect. Prada did the right thing and used faux fur; whereas Zara tried to seem like they were following but ended up making themselves look worse. #ICMKTG #LWUstrategy

[Julia B @julia_dorne]

@CopywriterBob #ICMKTG #LWUstrategy One example of a brand who has succeeded in standing for something more is Dove. Dove has done numerous campaigns about “Real Beauty”. It has been extremely successful for their business and for their customers to gain confidence. https://t.co/86WnVImzLc

[Julia B @julia_dorne]

@brburri @AlexKrallman Hi Brooke! I think investing in YouTube Shorts right now is a great idea. YouTube is very large so you’re guaranteed a large audience basically no matter what. #LWUstrategy #ICMKTG

[Julia B @julia_dorne]

@AlexKrallman #LWstrategy #ICMKTG I would invest in Facebook Live Shopping because I have been a part of one before and I’ve seen it be very successful. It allows customers to see things that they like at every angle and buy it immediately. It’s easy and not very expensive for the business.

[Julia B @julia_dorne]

@courtney_bearer @LaurelAynne @McDonalds @lushcosmetics Hi Courtney! I agree that the nostalgia marketing will increase sales and marketing! I like your Lush example. I think they really tried to give the audience what they would like for the upcoming holiday. #ICMKTG #LWUstrategy

[Julia B @julia_dorne]

@LaurelAynne #ICMKTG #LWUstratwgy I do think that Mcdonald’s nostalgic return is enough to stand out from its competition. We can relate it with the new Hocus Pocus. It’s in different markets, but because of the original HP audience plus the kids now, I believe it was a marketing success.

[Julia B @julia_dorne]

@CopywriterBob #ICMKTG #LWUstrategy Longwood has resources on campus: CAPS and support groups. However, I think a lot of students don’t take advantage of these resources because it’s in a group setting. I believe having more one-on-one help is more beneficial. It also helps build relationships.

[Julia B @julia_dorne]

@DevonOakes8 @CopywriterBob Hi Devon! I really like the idea of Wellness days! I think that it’s beneficial for both students and professors. It’s a win-win for everyone. #ICMTKG #LWUstrategy

[Julia B @julia_dorne]

@EmmaAdams525 @Capitaldemarca @LaurelAynne Good idea, Emma! I think that having companies that are bilingual will help everyone have a better understanding of each other and the company. That way, both parties have a positive outcome and experience. #ICMKTG #LWUstrategy

[Julia B @julia_dorne]

@Capitaldemarca #ICMKTG #LWUstrategy It’s important to market to everyone. I think the main way to market to people from Hispanic or any other culture is to try to connect with them. I think NASA did a great job celebrating their Hispanic & Latinx colleagues while also inspiring their audience.

[NASA Earth @NASAEarth]

Today is the start of #HispanicHeritageMonth!

Today and every day, NASA honors our Hispanic and Latinx colleagues exploring our home planet and beyond. 🌎 🚀 ✨

[Julia B @julia_dorne]

@cad8332 @AlexKrallman I definitely agree, Carly! However, I think that for a beauty brand to use virtual influencers, it would have to be on a very fine line because of the focus on different types of beauty. As well as wanting all women to feel beautiful. #LWUstrategy #IMCTKG

[Julia B @julia_dorne]

@AlexKrallman #LWUstrategy #ICMKTG I can see how using CGI influencers would allow companies to directly show their target market. However, I think that by having human influencers, you get people who are diverse and willing to share a honest review that viewers are more likely to believe in.

[K E L L I @thatkelligirll]

i love replacing my feelings with new clothes and iced coffee