Brooke Burris

UNCW ‘23. 757 Just here to have fun, spread positivity, and occasionally tweet.

[Brooke Burris @brburri]

@CDursa @AlexKrallman I agree with you on YT Shorts. To be fair- shorter videos are big on just about every social media platform right now. I think that is something to consider along with the pros of YT Shorts. Instagram lives are more popular lately as well as being familiar. #ICMKTG #UNCWMKTG

[Brooke Burris @brburri]

@alexabati_uncw @AlexKrallman I totally agree! Just this week I was watching something on youtube and the shorts came up and grabbed my attention. It ended up being the shortened version of a marketing campaign, but it definitely had me hooked! #ICMKTG #UNCWMKTG

[Brooke Burris @brburri]

@AlexKrallman I would invest in YouTube Shorts right now. I just started using YouTube Shorts myself this week! YouTube is the second largest global platform- trailing just behind Facebook. but, YouTube has more demographic diversity (especially with age). #UNCWMKTG #ICMKTG

[Brooke Burris @brburri]

@HoyerErin @LaurelAynne I totally agree that this tactic gets people excited and talking about the product- Here we are on twitter raving about the McDonalds halloween campaign...(& on your point that Reeses pumpkins & xmas trees are better than the regular ones) #ICMKTG #UNCWMKTG

[Brooke Burris @brburri]

@LaurelAynne mkting to nostalgia & holidays is a great way to boost sales! My nostalgic halloween favorite is General Mills' 4 spooky cereals (especially boo berry) The classic flavors appeal to nostalgia and by partnering with pop artist, KAWS, they made it more modern #ICMKTG #UNCWMKTG

[Brooke Burris @brburri]

@emilyuncwmktg @CopywriterBob I agree, it is definitely helpful to know that you're not the only one and other people are using and loving these services too! It is proven that WOM mktg is more successful by far than any other tactic! #UNCWMKTG #ICMKTG

[Brooke Burris @brburri]

@CopywriterBob Most colleges have mental health programs, for example at UNCW we have group therapy & counseling programs. We could hold a mental health day or mental health awareness week with events around campus to encourage students to actually use what is available. #UNCWMKTG #ICMKTG

[Brooke Burris @brburri]

@julia_dorne @Capitaldemarca I agree! I like that @NASA was able to post a video with multiple employees in it compared to @JetBlue with just one employee’s written testimonial. Either way- both companies are ahead for these campaigns! #ICMKTG #UNCWMKTG

[Brooke Burris @brburri]

@Capitaldemarca @Target is embracing #HispanicHeritageMonth with a new collection and featured books by latino artists/authors. I like that they’re relating to their company/product line rather than just giving HHM a mention. Wish they marketed this on all platforms though… #ICMKTG #UNCWMKTG

[Brooke Burris @brburri]

@haley_kenney_ @AlexKrallman I think this is a good point regarding relatability. As a consumer, CGI can seem forced and sales oriented. Although, I would not discount the value of CGI in some cases. I think we need to look at it objectively for every brand. #ICMKTG #UNCWMKTG

[Brooke Burris @brburri]

@AlexKrallman Virtual influencers are beneficial in the sense that they may have less of a propensity for conflict or controversy. You won't spot them in public misbehaving. However, they may promote false standards, as they are made with purpose and can be misleading. #ICMKTG #UNCWMKTG

[Brooke Burris @brburri]

@loganadams__ @LaurelAynne I like your point that older generations may be more receptive to mkting tactics. We may need to adapt the tactics for this demographic- making things more user friendly etc. BUT- they are a key group in re-sharing posts and word of mouth mkting as well! #ICMKTG #UNCWMKTG

[Brooke Burris @brburri]

@LaurelAynne It is easy to say we can reach seniors via Facebook, but we may be overlooking other digital platforms they use daily. This includes games, reading apps and news sites, and even streaming services. Thus, we have more access to this demographic than we may think. #ICMKTG #UNCWMKTG

[Brooke Burris @brburri]

@mary_chris44 SO PROUD OF U!!! 🤍🤍

[Netflix Tudum @NetflixTudum]

me on my couch in sweatpants getting ready to judge celebrities' Met Gala gowns

[Brooke Burris @brburri]

@mary_chris44 I was so glad to see you this week Mary. You’re going to do amazing things at kempsville ❤️ GO CHIEFS

[Drew Midgette @DrewMidgette]

“But friendship is precious, not only in the shade but in the sunshine of life; & thanks to a benevolent arrangement of things, the greater part of life is sunshine.” -TJ ☀️So thankful for these former @khssca students, @vblw, and the opportunity to serve alongside role models!☀️

[Brooke Burris @brburri]

@DrewMidgette @khssca @vblw @cbo3457 @ChaseBrophy @MsMeghanTimlin @KPalluch Had the greatest day with the greatest advisers!! Was so great to see you @carlinconaway and @MsMeghanTimlin today!!!

[Brooke Burris @brburri]

@DrewMidgette @KHS_Chiefs @haydenlhall @_jadamonai @MsSwannerKHS The sunglasses are so tuff ! Thank you for everything you’ve taught me!

[Drew Midgette @DrewMidgette]

Congratulations to the @KHS_Chiefs Class of 2021! So great to celebrate YOU! #onceachiefalwaysachief