Devon Oakes

[Devon Oakes @DevonOakes8]

@Kk_arrington @CopywriterBob #UNCWMKTG #ICMKTG This is a great point. Hearing testimonials from students can encourage others to visit the Counseling Center and prioritize their mental health.

[Devon Oakes @DevonOakes8]

@CopywriterBob At UNC Chapel Hill, students are given Wellness Days where classes are cancelled as a day to prioritize mental health. An event like this promoted by a Counseling Center can encourage students to visit and see the importance of work-life balance. #UNCWMKTG #ICMKTG

[Devon Oakes @DevonOakes8]

@julia_dorne @Capitaldemarca I love that NASA did this! Marketing like this celebrates the Hispanic culture in a genuine way and shows appreciation for their employees. #ICMKTG #UNCWMKTG

[Devon Oakes @DevonOakes8]

@Capitaldemarca #ICMKTG #UNCWMKTG Cultural awareness and celebration is important in marketing. If done genuinely, it can be a great way to celebrate consumers and make them feel seen. Some brands could see HHM as just another occasion to capitalize on but this is where brands become unethical.

[Devon Oakes @DevonOakes8]

@EmmaAdams525 @AlexKrallman @LaurelAynne This is a good point! Virtual influencers are definitely less risky than real people. We've seen so many influencers get "cancelled", which can be detrimental for brands. #ICMKTG #UNCWMKTG

[Devon Oakes @DevonOakes8]

@AlexKrallman Although virtual influencers can be cheaper for companies, it can be seen as impersonal to viewers in comparison to a real person. Companies can edit aspects of the influencer to make their product look better, but many customers can see through this. #UNCWMKTG #ICMKTG

[Devon Oakes @DevonOakes8]

@jlt0060 @LaurelAynne #UNCWMKTG #ICMKTG You make a good point. With the world being so tech-heavy many older people have adapted and companies should use this to their advantage!

[Devon Oakes @DevonOakes8]

@LaurelAynne In addition to Facebook, successful marketing for the older generation can be done on other media sources that they frequent, like a news website. It's definitely important to make marketing objectives clear and concise in order for seniors to engage. #UNCWMKTG #ICMKTG