Emma Adams

sjcp 2020 • wvu 2024 • md

[Emma Adams @EmmaAdams525]

I am supporting @WVU_TheRack during this #WVUDayofGiving 🤗

[Emma Adams @EmmaAdams525]

@HoStackHammer @Capitaldemarca @CopywriterBob This is a great point! It's always smart to play on emotion since it is such a powerful marketing tool and resonates well with consumers. #ICMKTG #WVU315 @LaurelAynne

[Emma Adams @EmmaAdams525]

@Capitaldemarca @PepsiCo @Fritolay @LaurelAynne One small/local business that I believe could benefit from FIFA is Benji's Sunnyside-- a local Morgantown bar & grill (only on FB & IG). They frequently do watch parties for football events, so catering to soccer fans would expand their customer base #ICMKTG #WVU315 @LaurelAynne

[Emma Adams @EmmaAdams525]

@Capitaldemarca @PepsiCo's @Fritolay was a sponsor for FIFA in 2022. One ad I saw that was pretty neat was this ad for these 3 limited edition chip flavors that were inspired by the World Cup fans' favorite gamely foods. Great place to market this clever campaign!
#ICMKTG #WVU315 @LaurelAynne

[Emma Adams @EmmaAdams525]

@CedricE83024373 @LaurelAynne Cedric, this is a great goal! Marketing is such a flexible field and it certainly heavily applies in entrepreneurial ventures. Good luck pursing your dream!
#ICMKTG #WVU315

[Emma Adams @EmmaAdams525]

@LaurelAynne #ICMKTG #WVU315 This next prompt is more challenging for me bc I'm not sure how I'd like to utilize my degree. As long as I feel I'm making a positive impact, I know I'll feel fulfilled, so I hope to have a career that supports me in supporting a company & its consumers

[Emma Adams @EmmaAdams525]

@LaurelAynne #ICMKTG #WVU315 As a future marketer, I am most grateful for the changing-nature of the world. Between technological advances, economic opportunities, & amazing connections I meet as I continue my academic & professional journeys, the marketing field will never leave me bored.

[Emma Adams @EmmaAdams525]

@CedricE83024373 @BryanTMcLeod @LaurelAynne #WVU315 #ICMKTG I think this is a very good point. These days u can easily avoid being flagged by changing a character or bleeping out a word, so I find getting fully banned is for more extreme situations, generally, & it can be good to protect other users from this

[Emma Adams @EmmaAdams525]

@BryanTMcLeod @LaurelAynne #ICMKTG #WVU315 @LaurelAynne While I have mixed feelings about celebs buying SM sites, I see no issues w celebs creating them bc I find that new SM platforms help serve niche communities & cater to different user needs.

[Emma Adams @EmmaAdams525]

@BryanTMcLeod #ICMKTG #WVU315 @LaurelAynne I feel that if users violate a site's established rules, then the site has every right to remove the user or post for that reason. I feel especially strong about this if users are required to read & agree to the terms & the site privacy policy.

[Emma Adams @EmmaAdams525]

@isabellachatch @CopywriterBob #ICMKTG @LaurelAynne #WVU315 I did not know Urban Outfitters was doing this and am glad to hear it! This will definitely have a significant impact if they are able to implement their strategies for this successfully!

[Emma Adams @EmmaAdams525]

@CopywriterBob @LaurelAynne @CocaColaCo #ICMKTG @LaurelAynne #WVU315 A brand I don't think means what it once did is SeaWorld. It may once have been somewhat-focused on conservation efforts, but it has had several past scandals involving the treatment & living conditions of its animals resulting in backlash from PETA.

[Emma Adams @EmmaAdams525]

@CopywriterBob #ICMKTG @LaurelAynne #WVU315 One brand I think has succeeded in standing for something is @CocaColaCo. They actively work towards their commitment to sustainability through their innovations in their packaging & energy to reduce waste & carbon emissions.

[Emma Adams @EmmaAdams525]

@graceroth04 @AlexKrallman #WVU315 @LaurelAynne I see ur point about Twitter's stats, but I find that larger, established companies tend to be more successful on it compared to smaller ones, which do better on Facebook. Do u think that this should be a factor in choosing which platforms to invest in?

[Emma Adams @EmmaAdams525]

@AlexKrallman #WVU315 #ICMKTG @LaurelAynne Bc Twitter, Insta, & Fb r so easy 4 businesses & consumers to use, I would invest in them. Great examples of brands successfully using these is SM influencing. Not only do influencers build their personal brands, but they're a tool 4 brands to use too

[Emma Adams @EmmaAdams525]

@Avas1232 @LaurelAynne #WVU315 @LaurelAynne I agree with you! This is such a simple change for the company to make that has the potential to make a reoccurring impact with the customers.

[Emma Adams @EmmaAdams525]

@LaurelAynne @KraftHeinzCo https://t.co/wkm4SwrBC4 This short article has more information the kit. I think this is such a smart move to capitalize on other ways ketchup can be used during this time of year & to promote the company in a fun way!

[Emma Adams @EmmaAdams525]

@LaurelAynne #ICMKTG #WVU315 I do think that McDonald's Boo Buckets is enough to stand out based on the amount of buzz I've heard about them!
Another Halloween-related marketing win that was one of my favorite successes was the @KraftHeinzCo "Tomato Blood" Ketchup costume kit! So creative!

[Emma Adams @EmmaAdams525]

@Lilli3009 @CopywriterBob #ICMKTG #WVU315 @LaurelAynne I completely agree. Whether it’s prominent athletic players or an alumni or another familiar face on campus, letting students know they’re not alone in their struggles & that there’s no shame in getting help is paramount

[Emma Adams @EmmaAdams525]

@CopywriterBob #ICMKTG #WVU315 @LaurelAynne Marketers can work w resources available to students & use tools such as cameos to let students know what’s available for them to use & reduce stigmas around them getting help. It all starts at improving societal attitudes