Lilli

[Lilli @Lilli3009]

@alexabati_uncw @AlexKrallman I definitely agree with you on this point. The YouTube Shorts not only address the existing audience but also new ones, who will then be convinced to watch and even follow the channel in the longer term. #UNCWMKTG #ICMKTG

[Lilli @Lilli3009]

@AlexKrallman Marketers should invest in YouTube Shorts because it's not only the shorter versions of their long videos, but it's the place where audiences, existing but also new, are entertained with shorter and easy-to-understand videos. #UNCWMKTG #ICMKTG

[Lilli @Lilli3009]

@19050312b @LaurelAynne I definitely agree with you there. People who are already familiar with a product are more likely to buy it again rather than try a new one. The return of "Boo Buckets" would therefore not only convince new consumers but also win back older ones. #ICMKTG #UNCWMKTG

[Lilli @Lilli3009]

@LaurelAynne I think that McDonald's nostalgic return is enough to stand out from its competition, since "Boo Buckets" is not only tempting for children, but also for the older generation, as they reminisce and then want to be a child again. #ICMKTG #UNCWMKTG

[Lilli @Lilli3009]

@CopywriterBob Sharing personal examples of other students is a good way to encourage students to try out campus resources. When students talk about their positive experiences, students feel more comfortable asking for help because they can relate to them. #ICMKTG #UNCWMKTG

[Lilli @Lilli3009]

@timjoyce46 @CopywriterBob I definitely agree with you there. Students can identify themselves with other students and they realise that they are not alone with their problems. By sharing positive experiences, students are encouraged to use campus resources and get people to help them. #ICMKTG #UNCWMKTG

[Lilli @Lilli3009]

@Capitaldemarca Brands must be willing to devote sufficient resources to research to improve the understanding of Hispanic consumer language and culture. Research can uncover common misconceptions, such as the importance of people's values, and thus reach the Hispanic market. #ICMKTG #UNCWMKTG

[Lilli @Lilli3009]

@Kk_arrington @Capitaldemarca I agree. Many companies try to promote themselves only for Hispanic Heritage Month, but they frequently do not have an understanding of consumer language and culture, which can lead to misunderstandings, such as the importance of the value of Hispanic people. #ICMKTG #UNCWMKTG

[Lilli @Lilli3009]

@julia_dorne @AlexKrallman On this point, I definitely agree with you. If virtual influencers have never experienced the real benefit of a product, how can customers know if it is truly beneficial. #ICMKTG #UNCWMKTG

[Lilli @Lilli3009]

@AlexKrallman Virtual influencers could be seen as not authentic enough and thus discourage buyers from buying, for example, a cream to treat acne, because virtual influencers have never experienced the actual benefits of the product. #ICMKTG #UNCWMKTG

[Lilli @Lilli3009]

@LaurelAynne Increasingly tech-savvy seniors present a huge marketing opportunity. The basic strategy is to increase the need to target seniors first and specifically, as they rarely change their mind after a good brand experience and stay loyal to the brand longer. #ICMKTG #UNCWMKTG

[Lilli @Lilli3009]

@JamisonDevol @LaurelAynne That's a very important point. Especially since Corona, the older generation has caught up a lot in terms of dealing with online concepts. They may not know how every single app works, but the apps they use (such as Facebook), they know how to use. #ICMKTG #UNCWMKTG