Ainsley

[Ainsley @19050312b]

@charlie_m321 @LaurelAynne #uncwmktg #icmktg I agree with this in the fact that if it is outdated then it should either be revamped or changed in a way that follows modern trends. I think this is even more important for smaller brands since they don't have a strong consumer presence yet.

[Ainsley @19050312b]

@LaurelAynne #uncwmktg #icmktg I think that a nostalgic return is enough to stand out because a lot of consumers like consistency within brands. Buyers might get upset with brands for not continuing to bring back seasonal items that they have had for consecutive years.

[Ainsley @19050312b]

@kettler_bryce @CopywriterBob #UNCWMKTG #ICMKTG I think it's a great idea to present student experiences. Using personal examples could help to show other students that people are utilizing the mental health center when they need help and they shouldn't be scared to either.

[Ainsley @19050312b]

@CopywriterBob #UNCWMKTG #ICMKTG Advice that I would give my university would be providing ads/statistics geared towards men. Mens suicide rates are much higher than women's because not many are willing to get the help that they need. It's important to show men that it's okay to ask for help.

[Ainsley @19050312b]

@Jason170000 @Capitaldemarca This would be a great idea, it could help encourage them by seeing celebrities and successful people from their same background. #UNCWMKTG #ICMKTG

[Ainsley @19050312b]

@Capitaldemarca #ICMKTG #UNCWMKTG I think brands could more efficiently reach this market by hiring or consulting with Hispanics to better understand how to accurately represent their culture.

[Ainsley @19050312b]

@IsabellaC0022 @AlexKrallman #UNCWMKTG #ICMKTG Since they're not real they are able to mimic what they would like the consumer to see but I don't see this translating to others very well.Their personality is designed by someone behind a computer which is why I don't see them having much influence on others.

[Ainsley @19050312b]

@AlexKrallman Risks that may arise with beauty brands associating with virtual influencers is that their followers will probably not want to buy the product since a real person isn't using it. When buying products I look for honest/real reviews since they're more credible. #ICMKTG #UNCWMKTG

[Ainsley @19050312b]

@Mkp0e @LaurelAynne Brand loyalty is a great way to market to seniors because many of them are loyal to brands that they have probably been buying from their whole lives. #ICMKTG #UNCWMKTG

[Ainsley @19050312b]

@LaurelAynne Marketers do have direct access to seniors because many of them are on social media platforms like Facebook, this is an advantage to marketers because they could be persuaded to buy something for themselves as well as relatives, like grandchildren. #ICMKTG #UNCWMKTG