Eric Winters

💫 Heylo co-founder

[Eric Winters @eric_heylo]

Major brands are now sponsoring clubs through Heylo.

For years brands spent billions going AROUND communities to reach their members: ads, challenges, influencer deals. The clubs building the community saw none of it.

Heylo now helps sponsors route money into clubs, not around.

[Eric Winters @eric_heylo]

Brands get multi-channel campaigns plus a real-time dashboard, and clubs get a full toolkit https://t.co/V5X3upigDK

[Eric Winters @eric_heylo]

Major brands are now sponsoring clubs through Heylo.

For years brands spent billions going AROUND communities to reach their members: ads, challenges, influencer deals. The clubs building the community saw none of it.

Heylo now helps sponsors route money into clubs, not around.

[Eric Winters @eric_heylo]

@friedberg Content does not just help us learn… it connects us. Shared experiences build community. If every experience is personalized, then we have less to talk about and connect over

[Eric Winters @eric_heylo]

@joshelman Well said. More personalization = fewer shared experiences leading to less connection and belonging

[Eric Winters @eric_heylo]

@agazdecki 💯

[Eric Winters @eric_heylo]

Group leaders are entrepreneurs

[unusual_whales @unusual_whales]

SBF of FTX, "In 2008... no one knew how much risk was in the system until it all fell apart... compared to FTX, we offer complete transparency."

[Eric Winters @eric_heylo]

@agazdecki One more… how you will reach more customers

[Eric Winters @eric_heylo]

Terrible timing for Meta to serve recruiting ads today after laying off 11,000 people

[Eric Winters @eric_heylo]

Branded apparel is the equivalent of your group going viral

[Mark Goldberg @Mark_Goldberg_]

Fintech x Bagels 🥯💵

My local bagel shop just raised $644,700.00 from the community -- not a bank.

What it tells us about small business lending, web2 vs. web3 solutions, and fintech in 2022 👇

[Eric Winters @eric_heylo]

@RicardoTheiner @Bootstraprs @agazdecki @heylo_brandon Appreciate that 🙌

[Eric Winters @eric_heylo]

@peter_4sure Thank you! Incredibly well-written, and deeply appreciated.

[Eric Winters @eric_heylo]

Here is the story of Heylo.

Thanks @peter_4sure for the great writing, and @agazdecki for the continued to support. You are a true hero for entrepreneurs everywhere.

https://t.co/DVduRsUE1x

[Bootstrappers.com @Bootstraprs]

Former Googlers @eric_heylo and @heylo_brandon created their app Heylo by focusing on group leaders rather than members.

Learn how they built a profitable business that redefines how groups are run:
https://t.co/yFSuf13N9f

[Eric Winters @eric_heylo]

Group leaders don’t just organize. They must build community too.

[Eric Winters @eric_heylo]

Group market fit = when your members keep showing up and start telling their friends about your group

[Eric Winters @eric_heylo]

Bootstrapping your startup is one way to prove founder grit

[Eric Winters @eric_heylo]

@agazdecki Startup heroes! Thanks for all you do

[Eric Winters @eric_heylo]

@mwseibel Highly recommend the Barbara Minto method for the executive communication. Michael Dearing at Harrison Metal gives a great summary:

https://t.co/WYu0f4YJxV