Hormonal Health Coach for Women 30+

I help women 35+ lose body fat, increase libido + beat hormonal fatigue
‍️ Over 4k lives transformed
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[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

I’m sharing this because when I was going through it, there was NO connection.

Not once did a doctor say “let’s check your female hormones.” Not once did anyone connect my sudden anxiety, OCD, depression, and intrusive thoughts to what was happening...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

I survived thyroid cancer. But I’m still fighting my thyroid every single day.

Last week my labs came back and I knew something was off. Reverse T3 elevated. Symptoms returning.

So I asked myself the same question I ask my clients: “What have you b...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

Valentine’s Day is supposed to feel romantic. Exciting. Connected.
But when your libido is gone? It just feels like pressure.
Sure, we have busy lives. We have stress. And you for sure still LOVE him... but your libido didn’t just vanish out of nowhe...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

I lost 10 lbs in January. Here’s what I DIDN’T do:

❌ Restrict
❌ Do hours of cardio
❌ Cut out food groups
❌ Drink shakes ( I did eat a lot of ninja creami protein ice cream for snacks though! 😅)
❌ Punish myself

Here’s what I DID:
✅ Supported my cort...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

If you’ve been told “just eat less” one more time while doing everything right and still gaining weight... this one’s for you.

Yes, some people blame hormones too much when they’re not actually consistent with diet and exercise. I’m not saying hormo...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

Biggest Loser taught me discipline, character, and that hard work pays off. I’m proud of that chapter.

Perimenopause? That taught me something completely different.

It humbled me in ways I never expected. Everything I thought I knew about my body s...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

POV: There's a snowstorm coming.
Everyone's freaking out.
Meanwhile, you've been weathering a hormone storm for YEARS with zero survival kit.
My clients? Fully stocked:
✅ Custom protocols
✅ Real testing
✅ Weekly check-ins
✅ A coach who actually gets ...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

You’ve heard “your labs are “normal.”
But you feel like absolute garbage.

🚨 You’re testing the WRONG hormones.
Most doctors check TSH.
But there are 7 hormones that control your weight, energy, sleep, and mood.
When you know which ones to test, ever...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

Perimenopause stole my spark. My joy. My body. My mind.
I have the photos to prove it,  and yes, some of them are of me crying. My therapist told me to document everything. She promised that if I kept putting myself first and kept looking for answers...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

I spent years not understanding why my experience felt so much harder than what everyone else was describing. Turns out there was a reason. If you have a thyroid condition, autoimmune disorder, or PCOS on top of perimenopause, you need different answ...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

Every spring I set aside $25,000 for women who have completely lost themselves in perimenopause, thyroid disorders, autoimmune issues and more. Why? Because I was there. In a body and a mind that didn’t feel like my own anymore.

One woman gets a ful...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

Even in perimenopause, we millennials are still out here trying to be as tiny as possible.
And it’s destroying us.
We grew up on 1200 calories, two-a-days, and cutting everything that tasted good. And honestly? It worked. Until it didn’t.

The exact ...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

The transformation may not look massive to you.
But to me? It means everything. And this is rough to share!!
The left photo is me in the thick of perimenopause. Inflamed. Puffy. My face shape changed. My nose looked different. My arms were thick and ...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

😅

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

After working with over 4,500 women I can tell you this with full confidence..
What you’re feeling is REAL.
Your labs just aren’t telling the whole story.
The women who find us…
They’re exhausted, gaining weight, anxious, not sleeping, and have been ...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

pointment and sobbed.

Not because of the diagnosis.

Because there wasn’t one. Just another prescription and zero answers.

I was a trainer on national television. I built my life around being strong. And something...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

Perimenopause skin is a whole thing nobody warned us about!

The dryness that shows up out of nowhere. The dullness that makes you look exhausted even when you slept. The loss of firmness that happens faster than you’re ready for. That’s not just get...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

And most women chalk it up to stress. Or getting older. Or just “being busy.”

But when you stop wanting the trip, the night out, the dress, the moment, that’s not personality. That’s not age. That’s your body telling you something is off hormonally....

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

Perimenopause doesn’t just change your body. It can quietly strains your marriage, too.

I know. Because we lived it.

And it’s not just about libido, though that’s real too.
It’s about this:

↳ Feeling like a shell of the woman you used to be
↳ Losi...

[Hormonal Health Coach for Women 30+ @ericafitlov2v68]

I was a Biggest Loser trainer, on the cover of magazines, and considered one of the top weight loss experts.

Then perimenopause took the rug out from under me.
Turns out, I had a lot to unlearn.

Swipe through and tell me how many of these you’ve ne...