Your amazingly innovative food #brand needs more than great taste — find either a point of passion that connects to the founder, a foil to roil against — or both. And open more doors, minds, and mouths. #marketing#branding. https://t.co/w156jNGkxK
Virtual workshopping with one “sweet” client. 14 super-in-to-it people. A really enlightening day one. Making brands #Differentiatable. @ Denver Botanic Gardens https://t.co/OzJj9F7MpG
@sethgodin nails it again. True in life, true for your brand. What would happen if you got out of that rut of saying what everyone else in your category is saying, and reached for some jarring, emotional ground? That's what I help brands do. https://t.co/A997bXC3DK
Good question @sethgodin. Another question I like to ask during my #Differentiatable workshop is: "What do we want for them?" (that consumer). We end up with passionate, emotional thoughts that drive the Purpose and Story. https://t.co/SQ9tBP8ulY
Any #functionalmedicine docs out there? Health & Happiness agency @lrxdAGENCY hooked me up with this rather astounding virtual summit (thanks guys). Mine is just one of 50 interviews, all designed to help you grow your #practice. https://t.co/xxwjIIXntg
Whatever. This is a great example of a simple thing you can do for your brand. Let people off the hook. We're under so damn much stress, just by saying, "We get it, let's figure some things out together" you'll make friends. #differentiatable#brand#food https://t.co/HJ2YJ7UMEU
Follow the trends, but differentiate your language so you don't get stuck there and turned generic. One great example, @kettleandfire and their new campaign, "Keto sucks." And it's for Keto people. Want help? NP. #differentiatable#food#brand#marketing https://t.co/16JjR7odRI
Ray Kurzweil says innovations come in small steps that will ease people into a drastically different future. Is faux meat from @BeyondMeat and others, like this 3D printed "muscle" a step in that direction? #differentiatable#food#brand#marketing https://t.co/qCDzQVL6NP