eric kiker

#food brands need consumer loyalty! Through free advice, #branding, #marketing, #design and #advertising. I make sure they get it!

[eric kiker @erickiker]

Your amazingly innovative food #brand needs more than great taste — find either a point of passion that connects to the founder, a foil to roil against — or both. And open more doors, minds, and mouths. #marketing #branding. https://t.co/w156jNGkxK

[eric kiker @erickiker]

I made some “Holed Up Granola” @ Denver Botanic Gardens https://t.co/gzAVnb92DZ

[eric kiker @erickiker]

You’re wearing it wrong, RWBY!! @ Denver Botanic Gardens https://t.co/ica5dqRMoC

[eric kiker @erickiker]

Virtual workshopping with one “sweet” client. 14 super-in-to-it people. A really enlightening day one. Making brands #Differentiatable. @ Denver Botanic Gardens https://t.co/OzJj9F7MpG

[eric kiker @erickiker]

@bengreenfield How do people access this treatment? Is it anywhere close to being ready? #gamechanger

[eric kiker @erickiker]

Let's beat this thing. We're big. Share the crap out of this.

[Ben Greenfield @bengreenfield]

This just in...stem cells for coronavirus...https://t.co/r7uGbj2Kbp

[eric kiker @erickiker]

@sethgodin nails it again. True in life, true for your brand. What would happen if you got out of that rut of saying what everyone else in your category is saying, and reached for some jarring, emotional ground? That's what I help brands do. https://t.co/A997bXC3DK

[eric kiker @erickiker]

Good question @sethgodin. Another question I like to ask during my #Differentiatable workshop is: "What do we want for them?" (that consumer). We end up with passionate, emotional thoughts that drive the Purpose and Story. https://t.co/SQ9tBP8ulY

[eric kiker @erickiker]

Any #functionalmedicine docs out there? Health & Happiness agency @lrxdAGENCY hooked me up with this rather astounding virtual summit (thanks guys). Mine is just one of 50 interviews, all designed to help you grow your #practice. https://t.co/xxwjIIXntg

[eric kiker @erickiker]

These products seem legit — I guess Amazon's not the only place for good reviews. I'll be coming back often!!

[eric kiker @erickiker]

Big food is catching on! How will you compete? My answer: language. You gotta find a foil to rail against, and put a fist in the air on behalf of your consumer. I'll help you! #differentiatable #thedigestiblebrand #food #brand #marketing #messaging https://t.co/fHfmDGsWTV

[eric kiker @erickiker]

Whatever. This is a great example of a simple thing you can do for your brand. Let people off the hook. We're under so damn much stress, just by saying, "We get it, let's figure some things out together" you'll make friends. #differentiatable #brand #food https://t.co/HJ2YJ7UMEU

[eric kiker @erickiker]

Any guesses as to how long before we see Beyond Liver? #differentiatable #thedigestiblebrand #food #marketing #brand #business #design #messaging https://t.co/zK20I1xwzP

[eric kiker @erickiker]

Follow the trends, but differentiate your language so you don't get stuck there and turned generic. One great example, @kettleandfire and their new campaign, "Keto sucks." And it's for Keto people. Want help? NP. #differentiatable #food #brand #marketing https://t.co/16JjR7odRI

[eric kiker @erickiker]

Good for them! I love the idea of continuing the differentiate beyond bevs. I'll be interested to see how they message that, since, well, messaging/language is my thing. #differentiatable #thedigestibleband #food #marketing #brand #design #business https://t.co/JvvjubzBGe

[eric kiker @erickiker]

Does @Tofurky need a new name as they venture outside of "turkey" analogs? Kind of like the place, "Just Brakes" with the magnetic sign reading, "Now we do mufflers too." #thedigestiblebrand #differentiatable #food #brand #marketing #design #messaging https://t.co/c6j90oBxtS

[eric kiker @erickiker]

Time for some real food brands with a logical approach to intelligent eating to step up, if this article is right. #thedigestiblebrand #differentiatable #marketing #brand #food #business https://t.co/NNZyQKRKzT

[eric kiker @erickiker]

Changing the frame of reference makes you #differentiatable, if, once the consumer gets hooked, your brand follows through with believability! Language can make all the difference. #differentiatable #food #marketing #brand #thedigestiblebrand #business https://t.co/LdmIiaNMUz

[eric kiker @erickiker]

Boy, this guy takes everyone on — plant-based, faux meat, grass-fed, lean meat. Kinda makes you believe him! #differentiatable #food #brand #marketing #thedigestiblebrand https://t.co/WVBz2u8OH0

[eric kiker @erickiker]

Are there some clues in this @bengreenfield piece for you #foodbrands? #differentiatable #food #brand #marketing #design #business https://t.co/s1S437hIGG

[eric kiker @erickiker]

Ray Kurzweil says innovations come in small steps that will ease people into a drastically different future. Is faux meat from @BeyondMeat and others, like this 3D printed "muscle" a step in that direction? #differentiatable #food #brand #marketing https://t.co/qCDzQVL6NP