erickmpha

[erickmpha @erickmpha]

Learning about social marketing has been so exciting and challenging!!! Its so easy to put a message out, yet so difficult to gauge whether it will resonate with the audience. Im grateful for everything i've learned and will remember this course for many years to come! Cheers!

[erickmpha @erickmpha]

Check this out! In a social climate where individuals are suffering from eating disorders, this could be considered a heavy handed approach. Nevertheless, I believe it is emotionally evocative and potentially effective. Do you agree with this message and its delivery? #SocMarBU

[erickmpha @erickmpha]

Check out this diagram! Very reminiscent of the social marketing ecosystem we reviewed in lecture, this diagram nicely illustrates the different levels we can segment audiences. It's a great tool to get ideas going! Hopefully it'll help my MPH friends! #SocMarBU

[erickmpha @erickmpha]

Theres a lot of white noise in our digital world, & target audiences are constantly bombarded with info, making encoding a message hard. This pic attempts to elicit memories of get well soon balloons while bringing attention to antibiotics. Would this get your attention?#SocMarBU

[erickmpha @erickmpha]

Simple yet so effective! Nothing flashy about this health promo poster, it's all about the place! Great placement, students will clearly notice this, and instantly start thinking about the consequences of putting chemicals you may find in the bathroom, into your lungs! #SocMarBU

[erickmpha @erickmpha]

This course has made me see the amazing potential social marketing has on changing behaviour, opinions, and awareness. A topic I hope will receive more exposure and awareness in the future is the suicide crisis in many First Nation communities #SocMarBU
https://t.co/sBXZ8ORfkW

[erickmpha @erickmpha]

Hows this for a cool campaign? GoPro and their photo of the day challenge invites their target audience to purchase a gopro and show off their photography skills, really cool idea! #SocMarBU

[erickmpha @erickmpha]

This program is fighting smoking habits! However, many smokers have switched to vaping, and most programs are not yet addressing the new habit. Should organizations repurpose their efforts to include vaping, or would this compromise their existing campaign goals? #SocMarBU

[erickmpha @erickmpha]

Look at this amazing feat, in addition to the 27% increase in engagement, there was a spike of 100,000 website visit's. There are good people with large fanbases who want to inspire change. Should health organizations engage more with celebrities like Logic? #SocMarBU

[erickmpha @erickmpha]

Social influencers truly have the potential to change behaviour, perhaps to a greater degree than a well executed social marketing effort. After the release of Logics 1-800-273-8255 song, the National Suicide Prevention Lifeline reported in increase in calls of 27% #SocMarBU

[erickmpha @erickmpha]

I.M Well is a student centric-app that addresses mental health issues. The organization has partnered with dozens of student unions to reach their audience. However, their social media platforms have a small following. Is this sufficient to deem this campaign a failure?#SocMarBU

[erickmpha @erickmpha]

Mindfulness meditation is a great strategy to manage stress, yet many believe the price in time is too much to fit into a busy day. However, this video overcomes the perceived barrier, it only takes a short 5 minutes! How else does this campaign address the 4 P's? #SocMarBU

[erickmpha @erickmpha]

Here's a health awareness campaign making the most out of social media. Notice the "best with sound on" message, a clear indicator that it's developed for people with phones. Is this the future of health promotion, signalling the end of traditional marketing techniques? #SocMarBU

[erickmpha @erickmpha]

An old advert by a pharmaceutical company. Good or bad use of a social media influencer? Considering the overprescription practices in society that contributed to the opioid epidemic, do you believe ads like this should be regulated? #SocMarBU

[erickmpha @erickmpha]

We've probably all seen social media influencers like the Kardashians advertising get skinny quick tea/coffee. As we probably know, these regimens seldomly work in isolation. Do you think these messages by influencers are having damaging effects on our society? #SocMarBU

[erickmpha @erickmpha]

Improving health is important! More important is the evaluation processes that ensures health promotion campaigns are doing their job! Here, we can see data gathered by leave the back behind! Great way to make evaluations easy to read and accessible to stakeholders #SocMarBU

[erickmpha @erickmpha]

Look at this yummy hotdog! Here's a recipe that takes no time! With the advent of social media, it is now easier than ever to put out information that can motivate change! We've heard about social media influencers, its time campaigns capitilize on this platform! #SocMarBU

[erickmpha @erickmpha]

@ErinLaughlinn He'll get em next race!

[erickmpha @erickmpha]

In light of controversies surrounding high profile public figures and child abuse, this is a very relevant campaign that aims to increase awareness on child abuse towards males! Here, Courtney Cox is able to drive the conversation even further by appealing to her fans #SocMarBU

[erickmpha @erickmpha]

A playful social marketing piece that elicits viewers to consider the duality of mental health! Often, employees hide their struggles in fear of being criticized by employers. Does this image lead you to reflect in this issue? #SocMarBU