erick argueta

Creative Strategist for 7-8 Figure DTC brands in the health space

[erick argueta @erickrgueta]

How I find $1m-ad-concepts without getting lucky...

Everyone tells you mega viral ad ideas come from organic…

And it is true…

There’s a hook I found on IG about a year ago.

And every time I use it.

It wins...across many offers... and unrelated niches.

But scrolling on IG and TikTok to find this ideas sucks.

At least for me personally.

So here’s my workaround.

Which puts the organic-idea-mining strategy on steroids.

Pay for this Chrome extension VidIQ.

This thing…

Rates content on outlier multiples.

And it works on IG, TikTok, and YouTube.

Low-hanging fruit wins, first…
1. Install the extension
2. Create a dummy IG account (engage with content in your niche)
3. Let the extension sort viral breakouts, evergreen posts, view velocity
(It legit will extract the best ideas for you without you having to stumble across a good one by luck.)

Juicy hanging fruit…
1. Assuming you already have the extension
2. Connect the MCP to Claude
3. Now just ask it to find you the outliers and put them on a spreadsheet for you (bonus points: ask it to give you a direct correlation to your offer so it becomes easy to adapt)

Extra juicy hanging fruit…

If you know the criteria of ads that do well in your offer…

Describe that to Claude.

For me: I need ideas that feel out of reach… like Asian knowledge only the elders in this small village have…

So I describe or make criteria for Claude.

And then I turn that into a workflow that runs every Friday to hunt for those ideas on autopilot.

-E

[erick argueta @erickrgueta]

Although the media buyer butchered my name…

He just blessed me with this 7-day report. My ads have spent $228,539

The hook rate avg is 54% and my avg CPA is at $83.

Which is $13 below our target (target cpa $96).

The total ads look crazy but that combines iterations and remakes of my ads.

Things like hook changes, or avatar swaps.

[erick argueta @erickrgueta]

@soyjoseyoutuber Andy "Fail 'er " hasta el nombre

[erick argueta @erickrgueta]

@waronweakness If you do copywriting and your freelance work is already a six figure income — what would you do as a side hustle?

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@TanmayS_Chauhan Creator

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@rtgiordano @Ash5harma That's strange, I can't see it on my end 👀👀

[erick argueta @erickrgueta]

4/9 Minimize phone time and avoid YouTube. 📵 Taking a digital detox helps reduce stress, and gives me time to engage in activities that are more fulfilling and calming.

[erick argueta @erickrgueta]

3/9 Stick to healthy food choices.🥗 What we eat impacts our mood. Choosing balanced meals ensures steady energy levels and keeps mood swings at bay.

[erick argueta @erickrgueta]

@alxberman Omni

[erick argueta @erickrgueta]

@LogFitz6 @WrongsToWrite Formula

[erick argueta @erickrgueta]

@jennymaustria Love this. I have a similar experience a year ago, I moved to a remote town in Central America because I didn't need people . But I was craving human connection just a few months in. Had to come back to the busy city lol

[erick argueta @erickrgueta]

https://t.co/UebLlFpC7p

[erick argueta @erickrgueta]

https://t.co/lHMfjJepT1

[erick argueta @erickrgueta]

@_mallerina Embrasing the suck, 1st step to success. Love this idea 👌🏽👌🏽

[erick argueta @erickrgueta]

@dickiebush https://t.co/l5YwNCiD6E

[erick argueta @erickrgueta]

Day 4*

[erick argueta @erickrgueta]

https://t.co/ubwarHkYIP

[erick argueta @erickrgueta]

@Remi_Roy @susancain @morraam So powerful, I used to bang my head against the wall asking similar questions and hating myself for it

[erick argueta @erickrgueta]

@RubinaGomes Very profound lesson, I once heard something along the lines of "if you please your parents, friends, teachers and preachers you'll end up miserable"👏🏽👏🏽