2025 was the year I stopped preparing and started building.
Launched my agency in April, but the real work started months before that. Branding, positioning, website, name. Probably spent more time on it than needed, but I'm a perfectionist and it slows you down while also forcing you to think deeper.
A few things I'm genuinely proud of:
> Figured out exactly who my ideal clients are
> Turned down offers that looked great on paper
> Attended Token2049, KBW Seoul, Coinfest Bali and more
> Built real relationships, not just a contact list
> Left the year with more clarity than revenue, and that feels like the right trade
I'm not a natural at pitching or selling, never went to those events to close deals.
Went to meet the right people, that paid off more than any sales call would have.
The biggest win of 2025 wasn't a client or a number, it was knowing what I want to build, who I want to work with, and what kind of agency I refuse to become.
2025 WAS THE FOUNDATION.
2026 IS WHERE IT GETS BUILT ON.
I run Mylo Labs (@mylolabs) the product design partner for Web3 & AI founders.
I started it because too many great products die looking like a prototype: users don't trust them, investors don't fund them.
So that's the one thing I do, turn complex Web3/AI products into something people trust and back.
Building one? DM "teardown" and I'll review your product UX, free.
Been pretty quiet for the past few months.
Focused on client work through @mylolabs, and on some personal projects in the background that aren't ready to share yet.
Time to change that.
We've done a lot of solid work in Web3 and AI over the past year and it's time to actually start showing it.
Expect more content, more case studies, and more of what we've been building.
Not long ago, I hit one year running Mylo Labs. Reflecting on it, here are a few things I didnβt expect.
The design itself is rarely the main challenge.
Managing expectations, communication, timelines, keeping everything aligned.
That's where the real complexity is.
What I got wrong early on:
> Said yes too much
> Took projects that looked good on paper but didn't feel right
> Underestimated how important it is to know exactly who you want to work with
> Not every client is a good fit, even if the project sounds exciting or pays well
What I know now after a year:
> Running an agency is about relationships more than anything else
> Building trust matters more than closing deals
> Saying no is a skill you have to develop
> Thinking long term beats taking every opportunity that comes your way
Every shortcut I tried to take in that area cost me more than it saved.