Eric Porat

Tech investor

[Eric Porat @ericporat]

Twitter's self-described "Complaint Hotline Operator," Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns about brand safety and ad relevancy. Brands including Paramount, eBay, Walgreens, Honda and Ford… https://t.co/GotBlDPvVE

[Eric Porat @ericporat]

The U.K.'s most anticipated ad of the year--retailer John Lewis' Christmas campaign--is here, and this time it highlights a serious societal issue behind its typically emotive story. The ad, titled "The Beginner" and created by the brand's long-time… https://t.co/d2rdSZkeJw

[Eric Porat @ericporat]

Former National Basketball Association chief marketing officer Kate Jhaveri joined TikTok as global head of marketing. Jhaveri will report to chief operating officer Vanessa Pappas and oversee consumer and brand marketing, as well as marketing to content… https://t.co/Hwhe7LX5L1

[Eric Porat @ericporat]

Reddit began rolling out a new community muting feature on its mobile applications Wednesday, aimed at giving Redditors more control over their experience on its platform. When a user mutes a community, that community's posts will be removed from their… https://t.co/tk1HHaPolC

[Eric Porat @ericporat]

According to the Influencer Marketing Factory, 97% of Gen Z use social media as their main form of shopping inspiration. As this younger cohort of consumers wield more power and influence, brands are tasked with building trust with them now or risk… https://t.co/MdMkAqaeOM

[Eric Porat @ericporat]

Since the launch of its much-lauded campaign "Real Beauty" in 2004, personal care brand Dove has become synonymous with raising women's self-esteem. That mission has now been taken forward as Dove calls on other brands to rid advertising of digitally… https://t.co/ctYmi9Xg2t

[Eric Porat @ericporat]

Insider Intelligence issued its revised forecast for global ad spend in 2022 Wednesday, adjusting its numbers downward for all six companies it analyzed--Amazon, Google, Meta, Snapchat, TikTok and Twitter--but predicting a particularly rough ride for the… https://t.co/3ObqoimoOi

[Eric Porat @ericporat]

Some prominent leaders in the cannabis industry said they would have considered it a victory if even one state had legalized recreational weed sales during Tuesday's midterm election. As it turns out, two did, with cannabis continuing its steady… https://t.co/nraiI3SCYE

[Eric Porat @ericporat]

You'll often hear of creative advertisers discovering their interest via pop culture, whether it stems from an iconic billboard or a music star's distinct creative direction. Freelance creative director Javier Osorio is no different in that respect, but… https://t.co/i0IFqTEknm

[Eric Porat @ericporat]

Today's cannabis retail landscape--defined by striking consumer brands and increasingly mainstream marketing strategies--is nearly unrecognizable compared to the industry's earliest innings. However, as more adult-use states reach a point of market… https://t.co/MgXIytQK0Y

[Eric Porat @ericporat]

One of the most widespread criticisms of new Twitter owner Elon Musk's plan to make verification of accounts part of its retooled, $7.99-per-month Twitter Blue subscription service was that it went against the reasons for implementing verification in the… https://t.co/7C11MqLBpW

[Eric Porat @ericporat]

The economy has only gotten more volatile over the past year, but one thing appears certain: Major brands saw their cumulative value increase substantially in 2022. Specifically, the top 100 brands ranked by Interbrands' annual report topped $3 trillion… https://t.co/4hjqJiqTZn

[Eric Porat @ericporat]

By default, animated avatars will automatically animate as users browse the Mastodon mobile application. However, users have the option to disable animated avatars if they no longer want to see these animations. Our guide will show you how to turn off… https://t.co/IfNfcawdtD

[Eric Porat @ericporat]

Throughout his extensive career, Daniel Craig has stoically (and stylishly) battled terrorist organizations, solved complicated murders and even faced off with extraterrestrial beings in Cowboys and Aliens. Suffice to say, he has become one of the… https://t.co/FJ52edOmas

[Eric Porat @ericporat]

The significant layoffs that Meta CEO Mark Zuckerberg warned of during the company's third-quarter-2022 earnings call in October have arrived, and it's not pretty. Zuckerberg said in a note to employees early Wednesday, shared in the Meta newsroom, that… https://t.co/7IcX5YfpZa

[Eric Porat @ericporat]

Swedish electric car brand Polestar is to establish an in-house creative agency as it formalizes how the company produces both product and brand marketing. Speaking at Social Media Week, Polestar's chief marketing officer ?sa Borg discussed the… https://t.co/k1goQlmmIT

[Eric Porat @ericporat]

LinkedIn Learning introduced several new ways for companies and organizations to boost engagement and craft stronger development programs for their employees. The professional network wrote in a blog post Wednesday, "With turbulent times expected ahead,… https://t.co/Ef1m1fXVge

[Eric Porat @ericporat]

Showing the same ads to the same people over and over benefits neither the advertisers nor the viewers, and Google's global rollout of target frequency for YouTube is aimed at preventing that from happening. Marvin Renaud, director of global video… https://t.co/yWQ043DT0E

[Eric Porat @ericporat]

The Mastodon social networking application has multiple visual themes to choose from: Dark and Light. Users can choose which theme they want to use at any time. Our guide will show you how to turn on dark mode in the Mastodon mobile app. Note: These… https://t.co/cmI0fxd96I

[Eric Porat @ericporat]

Mixed signals currently being sent by a range of economic indicators are making it hard for business leaders to move forward with their plans, let alone make any bold decisions. It's hard not to feel a bit paralyzed. Take it from me, things felt a lot… https://t.co/KtDTMdOqxu