ericserra

Digital at @FCBarcelona

[ericserra @ericserra]

Hola 🤟🏼

[FC Barcelona @FCBarcelona]

Eric! 👏👏👏👏👏👏👏👏👏

[Roger Federer @rogerfederer]

Vamos, @RafaelNadal!

As you get ready to graduate from tennis, I’ve got a few things to share before I maybe get emotional.

Let’s start with the obvious: you beat me—a lot. More than I managed to beat you. You challenged me in ways no one else could. On clay, it felt like I was stepping into your backyard, and you made me work harder than I ever thought I could just to hold my ground. You made me reimagine my game—even going so far as to change the size of my racquet head, hoping for any edge.

I’m not a very superstitious person, but you took it to the next level. Your whole process. All those rituals. Assembling your water bottles like toy soldiers in formation, fixing your hair, adjusting your underwear... All of it with the highest intensity. Secretly, I kind of loved the whole thing. Because it was so unique—it was so you.

And you know what, Rafa, you made me enjoy the game even more. 

OK, maybe not at first. After the 2004 Australian Open, I achieved the #1 ranking for the first time. I thought I was on top of the world. And I was—until two months later, when you walked on the court in Miami in your red sleeveless shirt, showing off those biceps, and you beat me convincingly. All that buzz I’d been hearing about you—about this amazing young player from Mallorca, a generational talent, probably going to win a major someday—it wasn’t just hype.

We were both at the start of our journey and it’s one we ended up taking together. Twenty years later, Rafa, I have to say: What an incredible run you’ve had. Including 14 French Opens—historic! You made Spain proud... you made the whole tennis world proud.

I keep thinking about the memories we’ve shared. Promoting the sport together. Playing that match on half-grass, half-clay. Breaking the all-time attendance record by playing in front of more than 50,000 fans in Cape Town, South Africa. Always cracking each other up. Wearing each other out on the court and then, sometimes, almost literally having to hold each other up during trophy ceremonies.

I’m still grateful you invited me to Mallorca to help launch the Rafa Nadal Academy in 2016. Actually, I kind of invited myself. I knew you were too polite to insist on me being there, but I didn’t want to miss it. You have always been a role model for kids around the world, and Mirka and I are so glad that our children have all trained at your academies. They had a blast and learned so much—like thousands of other young players. Although I always worried my kids would come home playing tennis as lefties.

And then there was London—the Laver Cup in 2022. My final match. It meant everything to me that you were there by my side—not as my rival but as my doubles partner. Sharing the court with you that night, and sharing those tears, will forever be one of the most special moments of my career.

Rafa, I know you’re focused on the last stretch of your epic career. We will talk when it’s done. For now, I just want to congratulate your family and team, who all played a massive role in your success. And I want you to know that your old friend is always cheering for you, and will be cheering just as loud for everything you do next.

Rafa that!

Best always, your fan, 

Roger

[ericserra @ericserra]

Entertainment is evolving. Felicidades @IbaiLlanos!

[Ibai @IbaiLlanos]

Yo hace nueve años estaba comentando LoL en casa de mis abuelos.

Hoy ha pasado esto en un evento en mi canal.

Gracias a todos por acompañarme en este viaje. Qué vértigo todo tú.

[ericserra @ericserra]

1/365? ❌
1/366 ✅

[ericserra @ericserra]

🫶🏼

[Paolo Alpago-Novello @alpagocreations]

All the @FCBarcelona’s matchday posters for the 23/24 LaLiga season so far

A thread🧵🪡

[ericserra @ericserra]

When ‘You’ll never walk alone’ feels real

[Liverpool FC @LFC]

An emotional way to start your Christmas 🥹

Here’s Dáire’s story… and a special day he’ll never forget ❤️

[Paolo Alpago-Novello @alpagocreations]

A bit of an optical trip for todays matchday 🎨

Check out the web and stories adaptation in the comments🪡

[Miguel Llorente @LlorenteMiguel_]

Pep Guardiola.

Habla de sus 5 conceptos.

No le había escuchado nunca hablar de esto.

Hilazo para apuntar👇

[Norwich City FC @NorwichCityFC]

𝗔𝘁 𝘁𝗶𝗺𝗲𝘀, 𝗶𝘁 𝗰𝗮𝗻 𝗯𝗲 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝘄𝗵𝗲𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗶𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗰𝗼𝗽𝗲, 𝗯𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝘀𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝘀𝗽𝗼𝘁.

Check in on those around you.

#WorldMentalHealthDay | #YouAreNotAlone | @samaritans

[ericserra @ericserra]

@JoePompliano Impressive! But maybe the ticket prices are significantly different between both games, even though the target attendance is the same. Do you have any information about that?

[ericserra @ericserra]

@SarahSalahpour @germanparga ✏️ 🙄

[ericserra @ericserra]

Maybe, not everything in the sports content industry is invented yet

[Burnley FC @BurnleyOfficial]

Cool, cool, cool, cool, cool. 🚔

[Major League Soccer @MLS]

Soak it in, Leo Messi.

The warmest of welcomes to @InterMiamiCF.

[Javi Carnicero 🏴‍☠️ @ListenToGordon]

El trabajo de Marketing para la peli de @Barbie es una locura.

Aquí tienes un hilo de cosas que han hecho:

[ericserra @ericserra]

How to build a successful business. Step 1: content & brand

[Joe Pompliano @JoePompliano]

Ryan Reynolds is one of the greatest storytellers of our generation, and he found the perfect canvas: Sports.

Let me explain...

Ryan Reynolds and fellow actor Rob McElhenney purchased Wrexham AFC for $2.5 million.

Wrexham was in the 5th division of the English football pyramid and had almost no chance of getting promoted to the Premier League.

But Ryan Reynolds and Rob McElhenney didn't care.

They immediately launched "Welcome to Wrexham," a documentary-style TV show on FX modeled after Netflix's F1 series Drive to Survive.

And it was a huge success.

Wrexham made more money off *one season* of that show (~$3.2 million) than the total valuation it was purchased for just months earlier ($2.5 million).

Streaming Financials (*estimates)
~$400k per hour of content
x 8-part series
= ~$3.2m in revenue

And the results were even more significant on the backend.

Wrexham has since been promoted, and their social media accounts have EXPLODED in popularity.

Twitter: 45,000 to 532,000
Instagram: 27,000 to 975,000
TikTok: 0 to 1,400,000

And Wrexham has turned this increased attention into tangible revenue.

Wrexham has signed kit sponsorship deals with several companies:

• TikTok
• Expedia
• Vistaprint
• Aviation American Gin
• United Airlines

And the number of season ticket holders has tripled:

2019: 2,609
2021: 5,892
2022: 6,820

So the local community is also buying in.

And with Wrexham AFC's valuation dramatically increasing simply through the power of community, storytelling, and marketing, Ryan Reynolds and Rob McElhennery are doubling down on sports.

The two actors have teamed up with Otro Capital, RedBird Capital, Michael B. Jordan, and others to buy a 24% stake in the Alpine Formula 1 team.

Alpine F1 Deal Overview
• 24% stake purchased
• $218 million invested

The deal values Alpine's F1 team at $900 million.

But more importantly...

It provides Ryan Reynolds and his co-investors a unique opportunity to increase enterprise value by driving meaningful revenue to the Alpine Formula 1 team.

And some star power certainly won't hurt, either.

Ps. Follow me @JoePompliano for more sports business breakdowns!

[World of Statistics @stats_feed]

🇺🇸 Most visited websites in the US in April 2023:

1. google. com
2. youtube. com
3. facebook. com
4. amazon. com
5. yahoo. com
6. twitter. com
7. instagram. com
8. wikipedia. org
9. reddit. com
10. pornhub. com
.
12. xvideos. com
23. bing. com
26. netflix. com
28. tiktok. com
34. roblox. com
37. zoom. us
47. openai. com

[ericserra @ericserra]

Top feature!!!

[Pop Base @PopBase]

Amazon’s Prime Video introduces new feature called ‘Dialogue Boost’ which lets viewers increase only the volume of spoken dialogue in all series and films, without affecting the background music and effects.

[ericserra @ericserra]

Increible hilo

[ericserra @ericserra]

Wow

[Mónica Carrillo @MonicaCarrillo]

Héroe. ❤️‍🩹
(Coachella 2023)

[Ethan Decker @ehdecker]

Focus less on your logo & more on your distribution.

#BrandScience

[ericserra @ericserra]

The Thread ⬇️

[Aakash Gupta @aakashgupta]

Twitter revealed its algorithm to the world.

But what does it mean for you?

I spent the evening analyzing it.

Here’s what you need to know: