Eric Wheeler

CEO - 33Across Inc.

[Eric Wheeler @ericwheeler]

The clock is ticking for the third-party cookie. Finance and Retail Advertisers have doubled their investment in cookie alternative inventory. https://t.co/eA7Uo2D1SJ

[Eric Wheeler @ericwheeler]

Proud of the @33across team for hitting a huge landmark. Lexicon is growing at a 42% growth rate and enriches 54 billion bid requests daily. We set out to create an addressable infrastructure to keep programmatic running without 3P cookies.
https://t.co/ib2nkkKftw

[Eric Wheeler @ericwheeler]

Several advertising verticals grew their programmatic cookieless spend to capture Safari audiences efficiently in Q1. See our latest report to learn what else we uncovered. https://t.co/xJgrpg510h https://t.co/k7WglK8h0y

[Eric Wheeler @ericwheeler]

Cookie alternative inventory helped soften the blow from a weak Q4, helping to recover otherwise lost revenue. There's a world of opportunity outside of third-party cookies. See the full report here https://t.co/xqmsQJnATj https://t.co/7vWIr3RF0Z

[Eric Wheeler @ericwheeler]

Considering today's macroeconomic pressures, it's no surprise that cookieless spend grew exponentially for retailers during Cyber Week. Retailers took advantage of quality inventory and efficient rates. https://t.co/CZlL3029Jn

[Eric Wheeler @ericwheeler]

Thrilled to partner with NextRoll on cookieless retargeting initiatives to reach consumers on the open web. Lexicon is now applied to 50% of Nextroll's campaigns.  https://t.co/4U9fOnqSwo

[Eric Wheeler @ericwheeler]

By moving to Google Cloud, we feel confident about the experiences that we are bringing to our customers during a time of enormous growth to make the open web addressable. https://t.co/qe4wODmkdX

[Eric Wheeler @ericwheeler]

Excited to share the 33Across Programmatic Cookieless Report which shows a direct comparison of buying trends for cookied and cookieless inventory on the 33Across exchange. For the first time, insurance advertisers invested more in…https://t.co/ubHmX9SAUX https://t.co/2BGyHwn6Jn

[Eric Wheeler @ericwheeler]

Thank you MarTech Breakthrough for recognizing the value that Lexicon brings to make programmatic advertising function without third-party cookies. Congratulations to the team for all of their hard work! https://t.co/NXdACZSjRG

[Eric Wheeler @ericwheeler]

Here's my take on the Google announcement. Whether it's 2024 or 2034, there's still a whole swath of the open web that goes without monetization. https://t.co/K7dmYpkjHX

[Eric Wheeler @ericwheeler]

Great to participate at LUMA Partners' DMS event this week. See @OSchiffey's coverage of the event for more detail. https://t.co/u7ocS8g3jm

[Eric Wheeler @ericwheeler]

Excellent coverage by @Avargisedits abt the importance of solving for cookieless monetization today. He spoke with https://t.co/nalT2wkVGf to discuss how @33Across' Lexicon has driven cookieless programmatic revenue. Read the article via @adexchanger https://t.co/FE2Ts6E01q

[Eric Wheeler @ericwheeler]

About 9 months ago @33across launched Lexicon to help publishers monetize the cookieless half of their inventory. We are thrilled to see customers like http://DailyMail.comdailymail succeed with monetizing their cookieless inventory. https://t.co/gtErak7OyL #cookieless

[Eric Wheeler @ericwheeler]

Great piece by @catherineperlo1 via @Adweek. @DailyMail results are emblematic of Lexicon's success across our premium publishers. We're excited to continue to help them drive significant programmatic revenue from cookieless inventory. https://t.co/StD8FYNGKO

[33Across @33Across]

Thrilled to see customers like @dailymail successfully monetize their cookieless inventory with Lexicon. Read more from @catherineperlo1 via @Adweek
https://t.co/7Kj0pI47zl

[Eric Wheeler @ericwheeler]

So pleased to support the women of 33Across!! Excited to share that 40% of new hires in the past year were women. https://t.co/RIeWOrHx9U

[Eric Wheeler @ericwheeler]

Thrilled to see these types of conversations happening at 33Across. I’m thankful that our employees have the space to discuss their experiences. https://t.co/gg5ORp6xEF

[Eric Wheeler @ericwheeler]

We're hiring across the board at 33Across! We're continuing to invest in our greatest resource - our employees. Learn why we've received a +90% employee rating. #hiring https://t.co/w4q6jCzN55

[Eric Wheeler @ericwheeler]

@chrisfralic Was the open former sweatshop 4th floor on 34th btwn 10th and 11th…no heat or AC.

[Eric Wheeler @ericwheeler]

Last week we said goodbye to our New York City office. I'm proud of what our employees have accomplished during the pandemic and going remote allows us to reinvest in them. Here's to all of the memories made over the years with 33Acrossers.
https://t.co/ofrw1n6PVt

[Eric Wheeler @ericwheeler]

2021 has been an action-packed year for the ad tech industry. Here's what I predict for programmatic advertising in 2022 via Advertising Week. https://t.co/VZxB7w3oMb