Erik Robič

Growth Specialist | Media Buyer | Meta Ads for DTC: Helping eCom Businesses Grow and Operate Efficiently | @Mobiuu Founder

[Erik Robič @ErikRobic]

@TaylorHoliday The fact is, Meta is deliberately increasing entropy with ad inventory that media buyers can no longer control and endless AI slop checkboxes appearing daily.
Meta Q1 stats: ad impr. +19%.

And the answer is to fight back with even more ad volume and saturation or relevance?

[Erik Robič @ErikRobic]

Google Bid Strategy changes.

https://t.co/8np1M5GvcN

[Erik Robič @ErikRobic]

Is Meta deliberately increasing entropy with their AI ad enhancements?

They force on Advantage+, auto-tweaks, related media, and testing by default, diluting your winners and burning budget on "AI improvements".

Helpful AI… or just a clever way to extract more ad spend?

[Erik Robič @ErikRobic]

Clarity > Wall of AI generated text what to do.

Do you get long emails from colleagues and customers lately?

[Erik Robič @ErikRobic]

@DaveDiederen Use "Shot from a front-facing phone camera at arm's length." as part of your prompt.

[Erik Robič @ErikRobic]

@IstvanicMarin @AlexStiehl Are you sure? It says significant changes. Is the thumbnal only replacement a significant change or all three aspects need an update?

[Erik Robič @ErikRobic]

@herrmanndigital Always on Fridays :(

[Erik Robič @ErikRobic]

In 2026, "polished" is invisible. 💎

To win on social, brands must embrace the Anti-Polish trend.

[Erik Robič @ErikRobic]

What kind of changes are these? Meta attribution settings after Feb 12.

[Erik Robič @ErikRobic]

Do you agree?

[Erik Robič @ErikRobic]

@mikefutia Ugc

[Erik Robič @ErikRobic]

Strange ad rejections happen on Meta. Meta rejecting AI generated creatives by Meta. Two AI algos fighting... hehe. 😅
You can update your own creative, but if ai version was rejected you will still have parts of the ad in rejected mode... strange times.

[Erik Robič @ErikRobic]

It seems we are approaching to the autonomous Meta ads that will constantly rewrite their copy based on performance.

[Erik Robič @ErikRobic]

@recap_david Catalog

[Erik Robič @ErikRobic]

@MParakhin @herrmanndigital @Shopify Thanks! So this new setting will not interfere with the level of data sharing (standard, enhanced, max), for instance on Meta, and will not disable the CAPI, but will affect only the pixel if not active for days or weeks.

[Erik Robič @ErikRobic]

@MParakhin @herrmanndigital @Shopify Unfortunately, this doesn't answer my question.

[Erik Robič @ErikRobic]

@MParakhin @herrmanndigital @Shopify When does full data sharing get activated? Immediately after the pixel starts triggering again, or is there a delay while Optimize mode determines the new state?

[Erik Robič @ErikRobic]

Cloudflare is down. Many sites getting 500 error. Keep 👀

[Erik Robič @ErikRobic]

@blvckledge tracking