Erik Somnäs

Professional problem solver & software developer. Sharing my learnings as I build my online business.

[Erik Somnäs @eriksomnas]

This is amazing and so inspiring. Chris has helped me a lot through his free resources and I’m setting up to do the same thing;

helping others to the best of my abilities.

[Chris Do @theChrisDo]

One billion minus one.
This is the mission.
Teach 1 billion people how to make a living doing what they love.

[Erik Somnäs @eriksomnas]

@juliansaad00 Phenomenal 😍

[Erik Somnäs @eriksomnas]

@CharlieImperium Savage

[Erik Somnäs @eriksomnas]

@SalesGorillaa They are not :)

[Erik Somnäs @eriksomnas]

This is amazing and so inspiring. Chris has helped me a lot through his free resources and I’m setting up to do the same thing;

helping others to the best of my abilities.

[Chris Do @theChrisDo]

One billion minus one.
This is the mission.
Teach 1 billion people how to make a living doing what they love.

[Erik Somnäs @eriksomnas]

@audrlo guide

[Erik Somnäs @eriksomnas]

@theharrybeadle 10k

[Erik Somnäs @eriksomnas]

@Austin_2020 No way! Absolutely gutted to hear that. Really hope you get some good news in the coming days.

[Erik Somnäs @eriksomnas]

@MainzaMutale Yes, and get helped doing that by actually listen to them.

[Erik Somnäs @eriksomnas]

Don’t try to be smart with your offer.

Speak to your clients. They tell you.

[Erik Somnäs @eriksomnas]

@reialbz1 @thedankoe This just shows his brilliance on the subject, being able to frame it so clearly while being put on the spot.

Tried to keep up with my notes but there was no way haha.

[red scroll @redscroll_]

I recently helped @jackmoses0 launch his Sovereign Creator Cohort and make $35k in under 30 days.

Here’s the story of how Jack and I teamed up in Austin Texas to launch a creator cohort (and the strategy to implement it yourself):

--

Jack and I have always worked well together— going back to elementary & high school:

• Building websites for fun in our free time
• Playing NBA 2k blacktop till 5 am during COVID
• Dominating pickup basketball in 2v2 tournaments
• Teaming up in the secondary during high school football

He was also the one who introduced me to writing and online business nearly 2 years ago.

Every once in a while we’d talk about teaming up like we did when we were younger.

Our skills, interests, and personalities complement each other nicely.

So the idea to help him in some capacity wasn’t out of the question, we just didn’t know when or how it would happen.
—

In December, Jack called me about an idea to move to Austin or Scottsdale to potentially team up.

His persuasion was incredible.

Becasue eventually I decided to book a ticket to move and with him at @thejimmymackey's place not having and steady income and fresh out of college.

When I got there, Jack was in the middle of fulfilling his creator performance cohort — and advertising the creator catalyst.

In his head, the idea to launch a new cohort at the beginning of April was in the works.

And we had a ton of time to scheme how we could get more leads for the new cohort.

Our goal was 40 new students.

--

I began by reading through @AlexHormozi $100m offers and came up with an idea for Jack to build a new lead magnet.

Because we needed a way to generate as as many leads as possible for the cohort.

He schemed an idea.

And Creative Work 101 was born.

Unlike most freebies on X, Creative work 101 is:

• Easy to use
• Had a specific desired outcome
• Solved 1-step before the cohort

It was the perfect sales asset to curate new leads and provide value to his audience.

--

Every couple of nights, I’d put on my marketer’s hat and ask him questions about what he’s built for himself, the systems he used, how he created the systems and the story behind why he started creating them in the first place.

We held dedicated scheme sessions to envision what the launch was going to look like.

From there, I was able to extract the marketing message based on the concepts that helped him have so much success online.

I transcribed each call into a PDF and using chatgpt, and formed a creative brief for his cohort launch.

For those who are unfamiliar with a creative brief, it’s a document that details the offers’ :

• Problem
• Solution
• Target avatar(s)
• Sales argument
• Dream outcome
• Unique mechanism
• Features and Benefits

It's everything you need to launch and fufill on an offer.

With all the moving pieces, this brief is critical for keeping details organized and creating the message behind the product.

--

Then, I wrote the first iteration of his LP using his specific ideas, quotes, and my general impression of what I envisioned his cohort to look like using what we discovered in the creative brief.

The LP went through multiple edits— from @luisthewiz and Jack.

It turned out to be a crucial asset for engaging, educating, and attracting students to the program.

--

Once the LP, pricing strategy, and curriculum were built out, we implemented a non-needy DM strategy to leverage hot and warm leads from his auto-DMS.

I organized a list of about 2,000 leads.

Anyone who was interested in the program scheduled a call and was sent to my calendar.

My position was in-between “setter” and “closer”.

I called it the “bodyguard sales call”.

2 options came from the bodyguard sales call:

1) I get the close on-call
2) I hand them off to the influencer to get another shot at the close

It lowers risk, increases authority, and gets a “yes” from the customer either way.

We ran this strategy for 30 days and absolutely crushed it.

Each day we'd wake up push each other to the max, and even do morning workouts till failure to get our energy rolling for the day.

There is no better feeling than dominating in business- especially when you're doing it with your best friend.

Over the 2 months working together we:

• Kept each other accountable
• Made 6 months of progress in 2
• Brought in $35k in under 30 days
• Filled a cohort with 40 new members

--

When you’re able to lock in and envision what success is going to look like, you already know what to do.

In your mind, the outcome has already happened.

The difficult part is getting yourself to do the work.

It’s only when we commit ourselves to doing “the thing” that it actually happens.

--

@jackmoses0 : Those past 2 months were epic. Excited to see where you take this cohort, and all the people you help in the future. Always a pleasure brother ❤️

--

If you want help with a launch like this, send me a DM to see if can help.

Thanks for reading,

Tyler Remez (wiz of copy)

[Erik Somnäs @eriksomnas]

@_WIZOFCOPY @jackmoses0 Amazing execution and well deserved outcome! I remember talking to Jack just after one of your till failure-workouts and seeing his energy just booming.

Excited to be part of it and see where it takes all of us.

[Erik Somnäs @eriksomnas]

@iam_yashkhullar Almost took my breath away. You made that yourself out of paper?

[Erik Somnäs @eriksomnas]

@jackmoses0 @heydannymiranda Damn, the part about writing a letter to your parents brought tears to my eyes. Tells me there’s something there for myself as well.

[Erik Somnäs @eriksomnas]

@iam_yashkhullar Even better, glad to hear that!

[Erik Somnäs @eriksomnas]

@Tim_Denning send

[Erik Somnäs @eriksomnas]

@ItsMatDo I can attest to all of these.

The ones I dealt with in my teens or twenties I’m still reaping the benefits from.

The ones I saved until recently got 100 times harder to deal with for each year.

Great list for anyone no matter the age really.

[Erik Somnäs @eriksomnas]

@TobiasBlueder Amazing growth, great job!

[Erik Somnäs @eriksomnas]

@juliansaad00 Yes, this is the way. You avoid your own confusion, and others will feel thankful you’re taking initiative. Win win.

[Francis @francis_oleh]

2 years ago, I started my journey as a creator.

I’d been an affiliate marketer for 3 months with no sales because I couldn’t attract buyers.

But I had a plan to change my fate.

A few weeks leading up to January 2022, I studied my successful competitors and noticed a theme:

They all had an audience — ranging from 5,000 to 50,000 followers.

This made sense. With 1,000+ people who knew, liked, and trusted them, it was no wonder they each made hundreds of monthly sales.

I didn’t have an audience. I got my leads from cold outreach. And I didn’t make money because I was pitching strangers.

So my next move was to build an audience.

But I stumbled on 2 problems:

I didn’t know how to build an audience

I was insecure about putting my face or voice online

Those were valid excuses. But I need cash to survive, so I started writing on this platform.

I didn't even understand X at the time. But I picked it because it had my target audience and, primarily, I didn’t need to draw, speak, or get on camera to build an audience here. Only words did the job.

My first 4 months of growth were rough.

I attracted 671 followers and $0.

But after learning from 2 top creators — one taught me the principles of audience growth while the other guided me — and adding a new growth strategy, I blew up.

I ended my first year as a creator with 50,688 followers and enough income to live independently.

Year 2, however, was not glorious.

My engagement tanked.

My income significantly dropped.

My quarter-life crisis began prematurely.

I didn’t understand what was happening then. But in hindsight, I fell off because I forgot what made me successful: connecting with my audience.

I let my DMs and notifications stack.

I stopped engaging with my followers.

I shared less of my stories and opinions.

And worse, I stopped speaking on spaces.

See, while speaking online was a major fear when I started, it became my passion 4 months into my journey. I loved it so much that I spoke on 4-5 spaces weekly in 2022.

I spoke to 90,000+ people that year, alongside top creators like Dakota Robertson, Bruno Nwogu, and Chris Do (founder of TheFutur — the YouTube channel with 2M+ subscribers).

Most of my followers came from them. They were active too because they bonded with my overgrown voice. But I spoke less and wrote more because most of my heroes were writers.

In the quest to become more desirable, I lost what made me desirable!

When I realised this in July 2023, I posted a video of myself — the previously unthinkable — promising to become more authentic. Many saw the video and followed, but they did not expect my letdown. After the public commitment, I hosted spaces and engaged with my readers more, but something felt off inside me. Compared to the glory days, all my efforts to re-engage felt mechanical. So I returned to being a platitude poster and disappointed my followers again.

After this, I became a shell of myself. I stopped trying and my engagements reflected that.

After dabbling in spirituality for the last 6 months, I figured out I wasn’t able to express myself because I hadn’t accepted myself. I rejected myself; hated myself; spent my entire life running away from myself to become someone “better.“

Spirituality is the practice of love.

Love is the practice of openness and acceptance.

And there is no achievement without love.

When we operate out of conflict, it’s easy to sabotage our values and spiral into negativity because we don’t respect or even like ourselves.

When we operate out of love, it’s easy to uphold our values because we love and respect ourselves.

I love myself now. I’ve reconnected with God, and every aspect of my life has blossomed.

Except this one.

So starting today, I’ll share more stories and clips of what I’m working on with you.

It will feel uncomfortable and robotic, as before, but I’ll persist.

I'll actually do it this time because I’ve already scheduled story posts for the next few weeks.

I’ll post videos in the future, but please give me some time, okay?

And as for hearing me speak…. You don’t need to wait any longer because I’ve just launched my weekly podcast.

Every week, I’ll share 1, 2, or 3 episodes, where I share the lessons learned from building a business doing work that feels like play.

Yes, I get paid to play.

You can too if you follow and listen to the podcast using the link below.

Thank you for sticking with me up to this point.

Now, it’s time to play.