I remember seeing a post about how normalized AI in advertisements making the company look cheap will mean real art will start becoming the standard for brands to seem more luxurious and it's really happening
I more feel for creatives using it because they see it as a means to fully express some better version of their vision without understanding how they are undervaluing themselves as an individual - the inherent insecurity there is a bit heartbreaking to see, your “flaws” make you you, the closer you get to “perfection” sometimes means a general agreed upon coherence of whatever “perfect” means at a technical level(once you’re in the weeds academically), but your lack of a certain skill can sometimes set you apart, or your lack of work experience within certain fields can be what makes your work look fresh
to the ai panic - people without creative experience and with generic ideas exist and have always existed with massive teams, their output still fails, even without ai, the flashy look and high production value just doesn’t matter
And the people who are truly creative and do leverage ai to get a foothold will likely realize its limitations once they begin to grasp the value of the creative process, they’ll probably find that it’s better to have human flaws and work within your means than create AAA looking work that rings hollow given the sheer amount of contemporaries using the same means of output - I also wanted to be an amazing artist right when I started, I wanted to stand out and be great right away, but being humbled through the work and failure was the true desire I ended up chasing
Either way, we’ll all be ok
@shoomlah So from the depths of my heart and with my full two decades of lived experiences doing this for a living: fuck generative ai. Fuck GenAI in moodboards. Fuck GenAI in concepts and in placeholders, and in the mouths of middle managers and the hands of hacks who’ve given up.
@shoomlah No model could spit out Mickey based on a diet of Windsor McKay, real mice, and the life and experiences of young Walt Disney. You just don’t arrive at actual designs of strength and potency by averaging out work that’s already been made. You MAKE. NEW. WORK.