Allison escott

[Allison escott @escott_allison]

@Modine1177 @F_A_R_N_O_U_S_H The return policy would be a great idea because it will lessen consumers fears of them "wasting" their money on a product they aren't sure if they would like. I think more people would be inclined to purchase with a free return policy for guaranteed satisfaction! #WPI3650 #IMKTG

[Allison escott @escott_allison]

@Rosiemcgov @F_A_R_N_O_U_S_H I think that is a very good marketing strategy. Consumers would love the idea of them saving time and making their life easier! I think this would make the consumer less fearful for sure. #WPI3650 #IMKTG

[Allison escott @escott_allison]

@F_A_R_N_O_U_S_H It's important consumers know AI does not operate without human oversight. Ease fears by making sure consumers know human intelligence is still vital and the ultimate part of any process and AI just improves it. AI is involved but the human expert has final say! #ICMKTG #WPI3650

[Allison escott @escott_allison]

@XynthieOrtiz @F_A_R_N_O_U_S_H @WSJ I agree with the brand loyalty. I would definitely give up a brand if the price keeps increasing and switch to a brand that is less expensive with similar quality. #WPI3650 #IMKTG

[Allison escott @escott_allison]

@Rosiemcgov @F_A_R_N_O_U_S_H @WSJ I would definitely not be super satisfied if a product I just bought went down in price later. I think I would be more mad at myself for not waiting for a better price instead of maybe buying it at first sight. #WPI3650 #IMKTG

[Allison escott @escott_allison]

@F_A_R_N_O_U_S_H @WSJ I think customers aren't super thrilled with dynamic pricing. When price goes up on items they get irritated however when it goes down customers are happy! Brands are allowed to have more control over their pricing but may lose customers to raised prices. #ICMKTG #WPI3650

[Allison escott @escott_allison]

@F_A_R_N_O_U_S_H The "Bring the House Down" NFL commercial was surprising. They incorporated 20+ NFL stars with 3D technology that realistically animated the players. The ad is a #MarketingWin with the new technology and avid gamers wanting this to be a video game immediately! #ICMKTG #WPI3650

[Allison escott @escott_allison]

@ebaewoo @F_A_R_N_O_U_S_H #ICMKTG #WPI3650 You can never go wrong with a funny commercial! It gets everyone in the room laughing and makes a positive impact in their memory. I also really liked the Lay's commercial and found it relatable and comedic.

[Allison escott @escott_allison]

@PiziakMalvina @F_A_R_N_O_U_S_H Using a cute dog led to a marketing success because that speaks to many families and leads to a happy feeling when seeing Kia's commercial. Kia also saw a 921% increase in traffic to its brand pages on the https://t.co/qbfXCsfDMY website after the ad was aired! #WPI3650 #ICMKTG

[Allison escott @escott_allison]

@neeraj_dodda @F_A_R_N_O_U_S_H This is a great trend to spread awareness! I saw in 2020 through different Mo- events they raised £74.8 Million. I also like how people do the challenge as a competition such as people amongst sports team or Universities. #ICMKTG #WPI3650

[Allison escott @escott_allison]

@PiziakMalvina @F_A_R_N_O_U_S_H This challenge is awesome especially considering how much money was raised by a 18 year old in only 24 hours! Just goes to show people of any age can make a big difference and raise money for a great cause! #ICMKTG #WPI3650

[Allison escott @escott_allison]

@F_A_R_N_O_U_S_H Polar Plunge is another challenge that has received lots of attention. During winter participants "plunge" into the ice cold water to raise money for Special Olympics and athletes! This challenge raised more than $16,500 last year!
#ICMKTG #MKTG3650