Laura Martí Espada

International business Student

[Laura Martí Espada @espada_marti]

A great add showed by our marketing teacher...
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https://t.co/i5m0M4JxHL

[Laura Martí Espada @espada_marti]

Talking about emotions in class....

/@lets_NEUROmkt #NMKTRCH #MKTINGBIZ\

[Laura Martí Espada @espada_marti]

/@lets_NEUROmkt #NMKTRCH #MKTINGBIZ\

[Laura Martí Espada @espada_marti]

Did you know that only 1 out of 275.000 bits received are #conscious 100%, which means we use our 6 senses in order to receive them????

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[Laura Martí Espada @espada_marti]

We need to know well our #customers and our #competitors to have a good #positioning in the market.

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[Laura Martí Espada @espada_marti]

“The goal is to #transform data into information, and information into #insight.” - Carly Fiorina

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[Laura Martí Espada @espada_marti]

The #Measurement has 4 type of scales: #Nominal, #Ordinal, #Interval and #Ratio.

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[Laura Martí Espada @espada_marti]

Man’s mind, once stretched by a new idea, never regains its original dimensions – Oliver Wendell Holmes

/#NMKTRCH #MKTINGBIZ @lets_NEUROmkt\

[Laura Martí Espada @espada_marti]

“Focus on the right message for the right people at the right time.” – Russell Glass

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[Laura Martí Espada @espada_marti]

“Change is not a destination, just as hope is not a strategy.” – Rudy Giuliani

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[Laura Martí Espada @espada_marti]

Marketing performance measurement is the systematic management of marketing resources and processes to achieve the measurable gain in return on investment and efficiency while maintaining quality in customer experience.

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[Laura Martí Espada @espada_marti]

Conscious mind is that part of our mind which is responsible for our thinking and act while we are in the awaken state. For example, talking, executing our tasks, whatever we do when we are active.

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[Laura Martí Espada @espada_marti]

“Nobody counts the number of ads you run; they just remember the impression you make.” –Bill Bernbach

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[Laura Martí Espada @espada_marti]

“Think like a customer.” –Paul Gillin

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[Laura Martí Espada @espada_marti]

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou

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[Laura Martí Espada @espada_marti]

“The best marketing doesn’t feel like marketing.” –Tom Fishburne /@lets_NEUROMKT #NMKTRCH #MKTINGBIZ\

[Laura Martí Espada @espada_marti]

When positioning 2 variables to play: quantity of choice and if comfortable for both sides.
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[Laura Martí Espada @espada_marti]

"Marketing is the answer to how to compete on bases other than price" - Kotler (2003)
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[Laura Martí Espada @espada_marti]

"We trust the #numbers because we trust the process used to attach those numbers" - Wrenn et. al. (2002)
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[Laura Martí Espada @espada_marti]

In relation to #neuromarketing, we have also talked about the #subconscious and how the subconscious influences us in our decision making.
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