Etched Communication

Diverse, forward-thinking, impact-driving, award-winning and always raising the bar.

[Etched Communication @EtchedAffect]

In communications, not every decision has to be either/or.

Sometimes the best strategy isn't choosing one path over another—it's knowing when each option serves a different purpose. Check out our picks! #strategiccommunications #publicrelations

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Small language mistakes can have a big impact on credibility.

Effective communication isn't just about what you say—it's about saying it accurately.

#StrategicCommunication #Communications

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Welcome to the first video edition of Write That Wrong, where we break down tricky words that are easy to mix up.

Which words should we feature next? Let us know below. ✍️🫵

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Did you know the blue-and-white Emergency Notification Signs (ENS) at railroad crossings can help save lives by connecting the public with railroads during emergencies?

Today, students learned how to identify and use these signs as part of ENS Awareness Day.
#ENSDay #RailSafety

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In PR, one move makes or breaks a brand. ⚖️

Our CEO Toni Harrison breaks down the latest headlines to separate the PR Wins from the absolute Woes: real-time lessons every leader needs to hear.

What was your biggest PR win this week? 👇

#PRStrategy #Leadership

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From Hantavirus to the #MetGala, precision is everything.

Get the latest PR Wins & Woes from our CEO, Toni Harrison—fresh industry intel served with a double shot of unfiltered expertise.

Which is tougher: managing a crisis or mastering the red carpet?
#PRStrategy #CrisisComm

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Mother’s Day means something different to each of us.
Today, we honor every experience — the love, the loss, the distance, the choice, the hope and the joy.
Every story matters. #EtchedAffect #MothersDay

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It was an honor to be part of a cultural celebration @MissionMilby where community partners came together to bring resources, goodies and fun to families in the neighborhood.

#EtchedinAction #Community #Culture

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Before they led strategy and assignments, they led snack time.

Meet the Etched team's leadership, back when they were little ones with big dreams.

#thisiswho #EtchedAffect

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During Black History Month, our team joined McReynolds Middle School’s celebration, helping connect students and families with important rail safety resources.

Community impact doesn’t happen by accident. It’s intentional. How do you show up for your community?

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Full article: https://t.co/JorbAVhzRO

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In today’s climate, treating identity as “too risky” to address isn’t discipline. Culture isn’t a liability to manage. It’s competitive intelligence.
Food for thought for communicators: are we shaping narratives boldly, or shrinking them for comfort? Read more @commPRObiz 🖤✊🏾

[Etched Communication @EtchedAffect]

Honored to join Controller Hollins for a Black History Month celebration, honoring notable Houstonians like Yolanda Adams, Reginald DesRoches, DeMeco & Jamila Ryans, Jamil & Jalal Paul — and paid tribute to the Honorable Sylvester Turner.

🖤✊🏾 #BlackHistoryMonth #EtchedinAction

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PR leaders: @PRSA’s “apolitical” stance is meant to protect credibility, but what does it signal in 2026? Our founder, @tonihmedia shares her take via @PRWeek.
If PR is the industry making headlines, we can't pretend we’re not in them. Agree or disagree?

https://t.co/oGezkhefXC

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In PR, we know that every story worth telling started with someone brave enough to speak. This Black History Month, we honor that courage and the lasting impact it continues to have on our industry and beyond.

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Honoring Dr. Martin Luther King Jr. and the reminder that progress is both a dream and a daily practice. His legacy challenges us to keep choosing courage, compassion, and community.

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What’s really behind the 2025 DEI pullbacks?

Our CEO, Toni Harrison, joins ROI of DEI to unpack what’s happening, what’s not and how organizations can approach DEI as a long-term business and culture strategy — not a political talking point.

Listen here: https://t.co/ODcnj9JBrO

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Coming soon: Etched Communication Founder & CEO Toni Harrison joins @vikramshettyc on the ROI of DEI podcast to talk metrics, messaging & navigating DEI in a charged political climate.

Stay tuned.
#ROIofDEI #EtchedAffect

[Etched Communication @EtchedAffect]

Coming soon: Our Founder & CEO Toni Harrison joins @vikramshettyc on the ROI of DEI podcast to talk DEI metrics and messaging in a charged political climate.
Stay tuned for tonight’s episode.
https://t.co/uHJ0WHslCs, Apple Podcasts, and Spotify
#ROIofDEI #EtchedAffect

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At Etched, we’re grateful for the people around our table: the ones who challenge us, inspire us, and make the work worth doing. This Friendsgiving, we’re raising a toast to good stories, good company, and good craft, both in and out of the office.

#Friendsgiving #EtchedAffect