ethan | building agenx.

[ethan | building agenx. @ethanagenx]

24 and no idea if I’m doing this right but I wake up excited to work every morning so surely there’s some good in that

[ethan | building agenx. @ethanagenx]

https://t.co/ZeXN2QhXZu

[ethan | building agenx. @ethanagenx]

Profit and revenue aren't the same thing.

You can have a $3M agency and take home less than someone running a $1M shop.

The difference is that they know exactly which clients and services are actually profitable.

You don't want to be guessing.

[ethan | building agenx. @ethanagenx]

When was the last time you gave yourself a raise?

Not because revenue went up.

Because you actually tracked the numbers and knew you could afford it?

I'm curious how rare this actually is.

[ethan | building agenx. @ethanagenx]

If you want me to audit your agency's profit per hour metrics and show you which clients are actually making you money...

DM me "PROFIT" and I'll send you my calculator.

(Fair warning: you might not like what you discover)

[ethan | building agenx. @ethanagenx]

Agency owners chase $6K/month clients.

But I analysed 47 agency P&Ls and realised something interesting.

The $4K clients were making them MORE money.

Here's the counterintuitive maths that could change your thinking:

[ethan | building agenx. @ethanagenx]

What $6K+ client are you keeping because the revenue looks impressive, even though the profit math doesn't work?

Reply below - I'm curious how many agency owners have a client like this.

[ethan | building agenx. @ethanagenx]

Your best employee just asked for a raise.

You want to say yes. They deserve it.

But you have no idea if you can actually afford it without hurting your own take-home.

This is what happens when you run on revenue targets instead of profit clarity.

Know your numbers. Then you can reward performance without gambling your income.