Ethan Hoover

Creative Director. Systems thinker. Faith shapes everything. I build the infrastructure behind the work — brands, workflows, and products that actually run.

[Ethan Hoover @ethanchoover]

grand opening day for a cafe we built inside our organization from scratch

as Creative Director I consulted on everything, brand, menu, operations, space design, customer flow

during our soft opening two customer TikToks went viral. it turned into a grand opening before the grand opening, packed 7am-3pm all week

great stress test. today’s the real thing.

cafe website: https://t.co/7mQbeZR1t9

case study: https://t.co/WO4jB6C4HK

[Ethan Hoover @ethanchoover]

My brain works by asking two questions. First: what does this feel like for the person using it? Second: what does the full system need to be to make that happen?

That's how Polymer's subscription model got built.

The problem was obvious. Most agencies make you wait through proposals, contracts, and kickoff calls before a single pixel gets made. Startups don't have time for that. They need great design and Webflow development, they need it to flex with their budget, and they need to be able to stop and start without a penalty.

So I designed the whole thing around the moment a client subscribes.

The second someone pays, a Trello board is created with their name on it, their email gets added, and an onboarding email lands in their inbox with their board link, tutorials, and everything they need to start submitting work. No call. No waiting on someone to manually set it up. It just works.

From there it stays simple. Drop requests into the board as cards. Move one to In Progress when you're ready for us to start. All feedback and approvals happen inside the card. When you're happy, move it to Completed and it resets.

Cancel anytime. If you come back, your board restores right where you left off. Nothing lost.

I had the vision, mapped the full client lifecycle, and worked with a developer to connect Stripe, Trello, and Brevo via API to make it happen automatically.

Built for startups, scaleups, and teams who need a great creative partner without the overhead of hiring in-house.

View full project here: https://t.co/QyeOYP329H

[Ethan Hoover @ethanchoover]

@kennethyu Thank you dude!

[Ethan Hoover @ethanchoover]

This was one of the most involved projects I've led.

18 months. A full website rebuild from the ground up — off Subsplash, onto Webflow — for a multi-entity church organization that had outgrown its old platform in every way. No searchable sermon notes. No responsive design. Every content update had to go through our team, which meant every other department was stuck waiting on us to make changes to their own pages.

That bottleneck alone was enough reason to rebuild. But we didn't want to just fix what was broken. We wanted to build something that could grow.

The new site runs on a component-based Webflow architecture, so department directors can build and update their own pages without touching code or calling a developer. The YouTube API pulls sermons in automatically. Planning Center keeps groups and events current. There's site-wide search, a member portal, and a Netflix-style sermon browser that makes 5+ years of content actually navigable.

I led the project: direction, decisions, designer and developer coordination, and every product call in between. The thing I'm most proud of isn't any one feature. It's that the site actually reduced the workload on our team instead of adding to it.

That's what good systems do.

Read the project notes here: https://t.co/VD0ysSkxiX

View the live website here: https://t.co/cY5sqvXuNl

[Matthew Maher @TruthOverTrend]

https://t.co/DZx1tjkFQF

[Matthew Maher @TruthOverTrend]

Ten years ago today, I was released from prison—a moment that marked the beginning of an incredible journey of redemption beyond the walls. Since then, God has made all things new in my life, bringing beauty from ashes and grace from disgrace. He has blessed me with a loving wife, a wonderful family, a profound calling, and countless other blessings too long to enumerate. Every day is a testament to His redemptive power and how He is willing to make much of Himself through any broken vessel.

***The pictures below represent the juxtaposition of my past and present. The pro soccer picture is the one that many love to see. I admit, it is a great shot. However, in this picture, I can see what no one else can see. Yes, it looks like I am on the rise (pun intended), but the elevation is PRIDE. It was pride and self-absorption that filled me. And pride always lifts up which is the prerequisite to eventually falling down. Pride goes before destruction.

So while that picture make get applause from the world, it is the second picture that gets me to pause in the world.

You see, the second picture represents the desire of my heart to remain humble before the Lord. Before I was released I had made up my mind that no matter what it looked like when I walked out of the prison, I was going to get prostrate and consecrate my future. I did not know my friend was going to take this picture until he sent it to me later in the day. And I am grateful he did.

Don't miss the point I am trying to make. The first picture, as a pro soccer player, is esteemed by the world. The second picture, as a convicted felon, is condemned by the world. And yet, I choose the second picture because it is the very essence of what the Lord chooses.

"For you see your calling, brethren, that not many wise according to the flesh, not many mighty, not many noble, are called. But God has chosen the foolish things of the world to put to shame the wise, and God has chosen the weak things of the world to put to shame the things which are mighty; and the base things of the world and the things which are despised God has chosen, and the things which are not, to bring to nothing the things that are, that no flesh should glory in His presence" (1 Corinthians 1:26-29).

[Sage Thomas @Sagevthomas]

my audition to be your next favorite artist❣️❣️ #NewMusic2024 #smallartist #singersongwriter #GOLD

[Ethan Hoover @ethanchoover]

@KennyAlami Thanks Kenny!

[Ethan Hoover @ethanchoover]

30 today 😳

[Ethan Hoover @ethanchoover]

That’s right!! 🏌️

[Blair Hoover @BlairDHoover]

30 looks good on you @ethanchoover

Time to take the golf game to the next level :)

[Ethan Hoover @ethanchoover]

@ezsmith397 Crazy!

[Sage Thomas @Sagevthomas]

i’ll be opening for JADY this September!

https://t.co/KRLXKzoPy7

[Ethan Hoover @ethanchoover]

I’ve never heard a worse performance for the National Anthem 🤯 that was a national tragedy

[Ethan Hoover @ethanchoover]

My wife, @Sagevthomas, just released her new EP today!! It’s out on every streaming platform. Would love it if you gave it a listen and shared it with your network! Every little bit helps.

https://t.co/c2KQdte3kU

[Sage Thomas @Sagevthomas]

EMOTIONAL CRASH COURSE IS OUT NOW. stream it on Spotify, Apple music, Youtube Etc!!

[Blair Hoover @BlairDHoover]

My sister-in-law is dropping an EP this Friday!

Tonight was the exclusive pre-release party where we got to hear all the tunes on the EP before they drop.

Great night and even greater music.

@Sagevthomas

[Ethan Hoover @ethanchoover]

@BullzPapu I think “quality” depends on goals and perspective. Quality for a designer/dev looks different than quality for the client, or even quality for the customer.

I think you can have both, but quality is driven by your goals and looks different for each project!

[Ethan Hoover @ethanchoover]

@Sagevthomas Super stoked for this!!!

[Sage Thomas @Sagevthomas]

MY FIRST EVER EP “EMOTIONAL CRASH COURSE” COMES OUT JULY 12TH!!!! pinch me!!!! i can’t believe it’s real life!!!!