Ethan Ruby

founder @saasgrid_hq, grappler, dad

[Ethan Ruby @ethanjruby]

All my SaaS tools are constantly having outages all of a sudden.

Anyone else?

[Ethan Ruby @ethanjruby]

@scottastevenson Correct.

[Ethan Ruby @ethanjruby]

Of course this can be abused (if you give a discount for the whole first year you shouldn't subtract from MRR), but there's no one size fits all policy here.

Also, any discount subtracted from MRR needs to show up in COGS, and and VC worth his salt will find it there.

[Ethan Ruby @ethanjruby]

There's not (necessarily) anything wrong with this.

Stripe as 3 coupon types: once, repeating, and forever.

Forever coupons clearly shouldn’t be subtracted from MRR (and Stripe doesn’t give you that option).

Once and repeating are more complex. If you’re on a monthly plan...

[Scott Stevenson @scottastevenson]

Big learning from the past 24 hours?

You can configure Stripe to report MRR in this deceitful way with the flip of one switch

Founders can export juiced MRR waterfalls directly from Stripe

VCs look at Stripe exports in diligence

This trick is widely known

via @mfts0

[Ethan Ruby @ethanjruby]

a discount for the first month (on a once coupon) or the first 3 months (a repeating coupon) SHOULD be subtracted from MRR.

Otherwise, you have to record an expansion a few months in when the customer starts paying their contracted monthly price...

[Ethan Ruby @ethanjruby]

@hey_james_00 @scottastevenson Sure it’s not revenue, but cARR is a useful metric. You want to know the terminal value of your contracts. But it can’t be the only metric.

[Ethan Ruby @ethanjruby]

@GustoHQ Is a great example of how to not do AI support.

High volume slop. Tons of hallucination. Harder than ever to reach a real person.

Bearish.

[Ethan Ruby @ethanjruby]

@stoolpresidente Za on Hyde St.

Service is horrible so you know it’s good.

[Ethan Ruby @ethanjruby]

@SaaSGrid_HQ has saved countless hours by starting on Clerk day 1

[Colin | clerk.com @tweetsbycolin]

If you're building a B2B SaaS, Clerk's multi-tenant Organizations feature is a no-brainer

[Ethan Ruby @ethanjruby]

@james406 Should have used @SaaSGrid_HQ

[Ethan Ruby @ethanjruby]

Hope to see lots of you at @SaaStrAnnual!

[Grid @withgrid_hq]

Find us @saastr next week at Booth S011 where we'll have SaaS metrics Jeopardy and be handing out some great SaaSGrid swag as prizes! 👀🧢

[Ethan Ruby @ethanjruby]

Check out everything we've been up to at @SaaSGrid_HQ this quarter!

[Grid @withgrid_hq]

Lots of fun SaaSGrid updates in our Q1 update! 🎉

🔎 Smarter filters and drill-downs
📖 New case studies
👩🏻‍💻 Expanding the team

Check out what's new in our latest blog post:
https://t.co/bGB6yzEZ0a

[Grid @withgrid_hq]

We just released our latest case study with @BranchingMinds 🎉

With @saasgrid_hq , they have complete visibility into their data through customizable dashboards, real-time SKU-level tracking, live HubSpot syncs and more.

Read the full case study on our site - link in comments!

[Ethan Ruby @ethanjruby]

@saasgrid_hq and @HubSpot are better together!

I'm thrilled to deepen our relationship with HubSpot as an official partner, and bring our customers real-time pipeline, ARR, and retention metrics.

[Grid @withgrid_hq]

SaaSGrid is now live in the @HubSpot App Marketplace!

With this integration you can:
✅ Sync HubSpot data to SaaSGrid automatically
✅ Track key SaaS metrics in real time
✅ Connect other sources like Stripe & QBO for a single source of truth

Link in the comments!

[Ethan Ruby @ethanjruby]

Is SaaS dead?!?!

You can probably guess my answer. I wrote about one of the dumbest takes going around the internet these days (and that's really saying something): https://t.co/RgKNZJt0QM

#VivaLaSaaS

[Ethan Ruby @ethanjruby]

New blog, 'The Inputs Driven CFO': https://t.co/toSYadEspp

Throughout my time at Craft and @saasgrid_hq I've gotten to work with hundreds of SaaS CFOs. Many of them are inspiring leaders, who go far beyond just reporting the numbers and actually steer their company towards improved performance. (Others... not so much).

This blog is my attempt to distill what I think the mostt effective CFOs have in common.

[Ethan Ruby @ethanjruby]

@tweetsbycolin Our users would love this.

[Ethan Ruby @ethanjruby]

SaaSGrid's full suite of sales pipeline metrics is now out of beta! Super proud of our team for all their hard work making this happen.

Our vision is for SaaSGrid to be the end-to-end source of truth for every dollar in your business. By coupling sales metrics with our existing ARR, retention, efficiency, and billing metrics, we're now making that a reality.

Read more here: https://t.co/6ddRn1mlnV

[Grid @withgrid_hq]

1/ It's a big day at SaaSGrid: we're launching our sales pipeline metrics module, our biggest product release ever!

@DavidSacks and I wrote blog about why and how you should be tracking your sales pipeline metrics: https://t.co/WzCWnIiMtx

[Ethan Ruby @ethanjruby]

New groupings, new metrics, new integrations– we've been busy at @saasgrid_hq!

[David Sacks @DavidSacks]

Major upgrades at SaaSgrid — the dashboarding / BI tool for SaaS companies. If you need to track and analyze SaaS metrics and tie it with your financial data, you need SaaSgrid.