ETHOS DIA

ETHOS DIA publishes online content & develops software while also providing consulting services for digital concerns.

[Ken Morico @KenMorico]

CRUSH organic marketing with GEO [Generative Engine Optimization]. It’s not SEO. It’s a different beast and you need to learn how to harness it. CoPilot, ChatGPT, Perplexity. Get ready: here's how: 🧵👇
#digitalmarketing #seo #ai

[Ken Morico @KenMorico]

I don't believe in work/life balance.

Work is part of life.

There is no "weekend" or "weekday" for me.

I always look for ways to further integrate work I do into my lifestyle.

Questions never asked:
“What day is today?"
“Is it hump day?"

Statements never spoken:
"Friday's almost here!"
"Someone has a case of the Mondays."

[Ken Morico @KenMorico]

Be a great CLIENT and score lower turnover, reduced costs, + bonus service. Here's my take after 2 decades of consulting:

- Treat your vendor as a true partner
- Care about your consultant's well-being and ask about personal life when appropriate
- Pay the invoice early
- Communicate quickly
- Give a heads-up on upcoming work
- Refer other people to your consultant

You'll be surprised how a little caring can benefit you and your business.

[Ken Morico @KenMorico]

Authority On Google. Here's How You Get It.

You want authority on Google - you need it for career gains, business success, and respect from your peers. Let's see what it looks like. Here's what you see when you Google me on Desktop:

You'll see my name in large letters, a short description, and profile links. This is the Google Knowledge Graph. It's like an encyclopedia entry.

Things are a little different on mobile due to space:

In both versions, you'll notice Google knows I'm a person - not a business or entity.

Also notice I own the entire real estate in the browser. No one can hijack my message when I own all the top results.

I see so many capable professionals with no online real estate. If I Google their name, 10 other people with similar names show up first. Very sad.

I have a few things that can get you noticed and owning your own Google real estate.

How to Bend Google to Your Will

- Create a Personal Website
- Optimize the Personal Website for the Google Knowledge Graph
- Have active social media accounts
- Create content - articles, newsletters, blog posts, videos
- Create an about page

These are some steps to get you imprinted in the digital encyclopedia. To get a full profile like mine would take the skills of a Web Developer and content strategist (like myself).

In addition to boosting your personal site content, the profile will help your other content like LinkedIn posts and YouTube videos rise in the page rankings.

Don't let others take your online space. Produce.

#seo #personalbranding #ppc

[Ken Morico @KenMorico]

It's Easy to Win - Here's Proof

#motivation #entrepreneur #discipline

[Ken Morico @KenMorico]

You need to have your full name somewhere on your Twitter profile. I need to be able to find you off platform. If you don't share a name, how can I TRUST you??

Can't believe the number of people that want something but make it difficult to be found.

[Ken Morico @KenMorico]

You can't have a personal brand without having something deeply personal to share.

The more content I see across social media, the more impersonal it all seems.#personalbranding #ai 🧵

[Ken Morico @KenMorico]

**Why you still need a personal website in 2023**

A #solopreneur #personalbranding 🧵👇

[Ken Morico @KenMorico]

Affirmation for today: I am a man of *focus*.

Picked 3 items for completion this week should move the needle. Setup some bonus items just in case I accomplish more than I expect.

Keep the focus.

[Ken Morico @KenMorico]

@t3dotgg It’s an industry move at this point. No faulting Twitter.

[Ken Morico @KenMorico]

Are You & Your Business "Military Grade"? Can you thrive when shocks arrive? Can your business handle shutdowns like the Covid-19 pandemic?

5 ways we can create hardness against crippling business and personal shocks.
...
A #solopreneur #productivity 🧵👇

[Ken Morico @KenMorico]

I revisited the messaging on my homepage. Have you?

Is your messaging:
- clear?
- still relevant?
- engaging?

I changed my messaging... I'll look at Google Analytics 4 in a few weeks to see how I'm doing. (Ok maybe sooner!)
...
#contentcreator #solopreneur #businessgrowth

[Ken Morico @KenMorico]

Looking for social media growth? There is still a lot of attention on social media. I've been focusing a lot lately on social media listening. 2 questions were key for me:

- Why do some users get massive followings?
- Why did I follow someone?

A #socialmedia #marketing 🧵👇

[Ken Morico @KenMorico]

Something that stood out to me when reading The Magic of Thinking Big by David J. Schwartz is when he mentions a story about a woman who was forced to return to the workforce after her husband was permanently disabled after a serious accident.

[Ken Morico @KenMorico]

#Solopreneurs, are you struggling to expand your online reach?

I hear you. It's tough to stand out in a crowded marketplace.

But there's no need to spend a fortune on advertising.

Here are 5 tips to help you expand your reach organically:
🧵👇

[Ken Morico @KenMorico]

Self-employment is a challenge that starts with saying YES. It's about burning your boats and forging your own path.

#MondayMotivation

[Ken Morico @KenMorico]

4 MORE ways to accomplish more personally + professionally:

5. Leverage the Simplest, Fastest Process to Accomplish Tasks
6. Use Mindset Tactics
7. CREATE Energy
8. Trade Attention

MORE DETAILS (a #solopreneur #productivity 🧵)👇

[Ken Morico @KenMorico]

4 ways to accomplish more personally + professionally:

1. Minimize Distractions
2. Get to a Space Where You Can Really Work
3. Get Noise-Cancelling Headphones
4. Figure Out Your Daily Tasks That Will Move the Needle for the Business

A #solopreneur #productivity 🧵👇

[Ken Morico @KenMorico]

It's Sunday. It's time to plan your week. Here's how I do it with Apple Calendar, Apple Watch, and discipline:
https://t.co/841dOMZnaZ
...
#TimeManagementTips

[Ken Morico @KenMorico]

As a solopreneur, time management is key.

Discover how I saved my soul and accomplished my goals with time hacks in this new issue of The Morico Letter.
...
#Solopreneurship #TimeManagementTips
https://t.co/cPyWhRjN1n