Evan Kypreos

The Tech Greek - SEO and editorial consultant, writer, mastered dad jokes before becoming a father

[Google Search Central @googlesearchc]

Today we released the December 2024 spam update.

It may take up to 1 week to complete, and we'll post on the Google Search Status Dashboard when the rollout is done: https://t.co/L7n9n3Nh6X

[Google Search Central @googlesearchc]

The Dec. 2024 core update is rolling out, and we expect it will complete in two weeks.

If you're wondering why there's a core update this month after one last month, we have different core systems we're always improving. This past blog post explains more: https://t.co/N5p3KsJyiI

[Google Search Central @googlesearchc]

Today we released the November 2024 core update. We'll add it to our ranking release history page in the near future and update when the rollout is complete. For more on core updates:
https://t.co/43pVoYH8k7

[Glenn Gabe @glenngabe]

There's a lot to unpack based on the event. First, a new search ranking update is coming soon. But that won't take any of the publisher feedback into account obviously (it's too soon). So a big heads-up that an algo update will be rolling out soon. I'm assuming a broad core update, but could be something else. Stay tuned.

Beyond that, there were some wild quotes being shared by publishers that attended about when they could expect to see recovery (or not), if their content was the problem with the HCUX, and more. I'm still going through those tweets and blog posts, but I wanted to point that out...

[Evan Kypreos @EvanKypreos]

Really engaging and interesting conference as always #Ness2024. It so interesting to get different opinions from different types of publishers. Don't optimise for Discover, Do optimise for Discover, Don't open access to AI bots, Do open access to AI bots. There's always nuance

[Google Search Central @googlesearchc]

Today we released the August 2024 core update. It continues our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.

https://t.co/T6Qt0JUoWt

[Evan Kypreos @EvanKypreos]

@timothydclark Just watched the black and chrome edition of fury road and it was as good as I remembered. Hope I get a chance to see furiosa before it leaves the theatres

[Evan Kypreos @EvanKypreos]

I know that Google is trying to promote UGC and forums for search results, but spammers be spamming and very poor results are appearing on search @searchliaison

[Google SearchLiaison @searchliaison]

We’ve launched a new “Web” filter that shows only text-based links, just like you might filter to show other types of results, such as images or videos. The filter appears on the top of the results page alongside other filters or as part of the “More” option, rolling out today and tomorrow globally….

[Google Search Central @googlesearchc]

The March 2024 core update is complete, having ended on April 19. The ranking feedback form is now ready at https://t.co/EiM7C8PtaS and will remain open through May 31. We’ve also updated our Debugging drops in Google Search traffic help page here: https://t.co/pxz3nXBXxP

[Evan Kypreos @EvanKypreos]

Planning day 2 of #brightonseo talks but getting distracted by breakfast

[Evan Kypreos @EvanKypreos]

Looking forward to @brightonseo tomorrow. LMK if you're there, I'll probably be at the main stage most of the day. I still haven't got a ticket email though...

[Evan Kypreos @EvanKypreos]

@timothydclark Hope you weren't one of these

[Evan Kypreos @EvanKypreos]

@searchliaison @lilyraynyc You’ve missed Lily’s point. Real discussions on results for e.g. travel advice or specific DIY guidance can be great. YMYL, and specifically, medical advice that’s unvetted and potentially dangerous not so much.

[Evan Kypreos @EvanKypreos]

@searchliaison @rustybrick @lilyraynyc @Marie_Haynes @glenngabe @si1very @OriZilbershtein I work in SEO and my wife is a midwife, can we add another new circle to the venn diagram?

[Evan Kypreos @EvanKypreos]

@couldstrafe That’s interesting. I wonder if search volumes are low, but it seems an opportunity for review sites and publishers to make some affiliate 💰

[Evan Kypreos @EvanKypreos]

Good luck to all writers and editors working hard this #BlackFriday to highlight good deals for people. First year I'm not covering it in a decade. Remember, not everything is a deal just because there's a big % reduction. That's often total BS.

[Evan Kypreos @EvanKypreos]

Noticed a big drop in core web vitals URLs across dozens of disparate domains I have access to. This isn’t good drops and poor goes up. They have just reduced by up to 50%. Has anyone else noticed this or knows why it’s happening? @rustybrick this is just one example

[Google @Google]

Our generative AI experiment in Search gets its largest international expansion yet. We've opened up access to 120+ countries and territories, and added support in Spanish, Portuguese, Korean and Indonesian. Learn more ↓ https://t.co/QJTWtHMiYi

[Evan Kypreos @EvanKypreos]

@searchliaison @lilyraynyc In the meantime while there are clear perpetrators why not a manual spam penalty? I’ve been seeing this site doing this for weeks and weeks. Seen sites get manual penalties for a lot less than this horror show…