Evan Prothro Howard 💜🏴‍☠️

I write for single-family rental operators on how to design, deploy and manage triple-win resident experiences that impact net operating income

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

5 years ago I launched my first short term rental.

A lot of real estate investor influencers like to tell us we have to starve ourselves, never vacation, have zero fun, and live in our rentals just to get started.

Or…you can buy a house to live in with an FHA loan, stay a year, move out , put in on Airbnb and cashflow.

Glorifying the pain is cool and all but real estate investing is much more accessible.

Its hard work, but I didn’t starve.

I spent hours landscaping and designing the property and it flexed my creativity gene.

I dealt with a bunch of guest issues that were annoying, but with one property it was easy.

3 properties in we hired a manager.

I put down 8k for that first house and have 200k equity in it.

It cash flows 20k a year and I saved 60k in taxes 2 years ago.

Yes , there is effort involved, and, anyone with a little discipline can do it.

You don’t have to sacrifice all of your happiness.

We are about to buy the 4th. This time in a JV with others.

Excited to go big on this one!

Would love tips and learnings from others further down the path.

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

I saw a teenager in a sweat suit that said fetch

Did Gen Z finally “make fetch happen?”

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

Is the reason for earmuffs simply to cover my ears but not mess up my hair ?

Because I think I can get behind that

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

@Codie_Sanchez What’s the name of bobs company @Codie_Sanchez ?

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

3. Financial Protections:

-1 in 8 Americans were impacted by fraud last year
-protecting resident cash flow protects owner cash flow

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

3 ways Triple Win Operators protect Investor Assets with a Resident Benefits Package:

1. HVAC Programs:
-save owners $250+ per home annually
-prevention is the only solution for HVAC issues
-according to a few hundred reviews...
-the HVAC tech is never fast enough

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

2. Liability Insurance:
-protect homeowners from a whole home loss
-while saving dozens of hours a month on administration

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

@dickiebush 🤖🤖🤖

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

The GameChanger

Educate your residents on what's in it for them, not the owner, not you

Residents don't care how much you know until they know how much you care.

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

Your Resident Benefits Package(RBP) is the single biggest lever for setting impressive resident experience expectations

and delivering them

but 99% of single-family operators are missing this one hack...

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

• Embed RBP into all promotional language
• turn rent day into rewards and promotion day
• promote both what residents can earn and what they've already received
• incentivize your team to execute

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

• Every resident-facing staff member is bought in and understands their offering. If the team doesn't belive in the value. The value will not be communicated to the resident

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

RBP can be the most powerful value-building tool for residents, but 99% of companies promote it the wrong way

Here are 7 hacks that triple-win property managers use as part of their RBP program to educate residents and drive lease-mandated activity

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

• Positive monthly communication encouraging lease-mandated activity (automated in the RBP workflow)

• Conveniently catered rewards execution for residents. Ideally, zero action is needed by residents for them to receive benefits

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

If done properly your RBP can be the most powerful promotional and educational tool for residents in single-family property management

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

Single family rentals,

Convenience economy rise,

Win with ease for all.

[Evan Prothro Howard 💜🏴‍☠️ @evanprohoward]

The E in ESG