Harry Evans

Co-founder of @1225Digital. The Audience-First SEO Agency. We grow businesses online. Co-host of Building Podcast.

[Harry Evans @evans_digital]

Business podcasts are broken. Let me explain 👇

Last week we relaunched Building. The podcast for business owners by business owners.

[Harry Evans @evans_digital]

This week building podcast is hitting the road! Big episode coming very soon!

[Harry Evans @evans_digital]

Here's the formula

1. Total search volume of a topic x Average CTR of your chosen ranking position = your traffic
2. Your traffic x a low average conversion rate of 2% = your leads
3. Your leads x your chosen close rate = your customers
4. Your customers x average order value = expected revenue

[Harry Evans @evans_digital]

Our formula for a 75% close rate...
Yesterday, I came across this question in a skool community '𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗰𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝗲𝗱 𝗥𝗢𝗜?'.
It's a great question. Let's get into it 👇 (I share the basic formula in this 🧵)

[Harry Evans @evans_digital]

Over the past 12 years I've worked in a number of agencies and invested £100,000s working on SEO forecasting and honestly quick maths in a spreadsheet is just as accurate as high-end tools.

[Harry Evans @evans_digital]

https://t.co/hotAQoV12v

[Harry Evans @evans_digital]

Let's talk start-up business regrets...One my biggest regrets is not building our personal brands sooner.

Why? The growth of TwelveTwentyFive would have been even faster if we weren't starting from zero. If you're starting from zero followers. Where do you begin? 👇

[Harry Evans @evans_digital]

In the latest episode of Building. @raysaddiq1 share his personal branding secrets. You'll learn:
- Which channels you should be positing on
- How often you should be positing
- How to create a winning content strategy
- What you can expect as your personal brand grows.

[Harry Evans @evans_digital]

The last 2 months have been the most intense of my career.

Right now, TwelveTwentyFive is only a small team (4 people) meaning if one person is off the impacts on capacity and headspace are noticeable.

We're growing quickly and our side quest Building Podcast is gaining momentum. The combination of both (which I am incredibly grateful for) meant my work/life balance has been tipped very heavily in the direction of work.

On Friday morning somebody sent me this quote from Justin Welsh -
"The best productivity hack is accepting that you can't do everything."

Over the weekend I took some much need time away from my laptop and wrote these five points to help me reset and refocus.

1. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗲 𝘄𝗶𝘀𝗲𝗹𝘆: Focus on what truly matters and let go of the rest.
2. 𝗦𝘁𝗮𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰: Allocate your time and energy to the areas where you can make the most impact.
3. 𝗗𝗲𝗹𝗲𝗴𝗮𝘁𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆: Trust the team to handle tasks that don't require your direct input.
4. 𝗔𝘃𝗼𝗶𝗱 𝗯𝘂𝗿𝗻𝗼𝘂𝘁: Recognising your limits helps maintain long-term
productivity and well-being.

The final point is so simple but is so easily forgotten. Especially with efficiencies AI is bringing.

5. 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗾𝘂𝗮𝗻𝘁𝗶𝘁𝘆: Doing fewer things but doing them well is
far more effective.

[Harry Evans @evans_digital]

@MarkPreston1969 'The ability to walk backwards'. Right now is a time of change. SEOs (including myself) are needing to learn new skills such as organic social. Search isn't disappearing but it's replatforming. You can't simply be a "Google expert" any more.

[Harry Evans @evans_digital]

@raysaddiq1 has changed*

[Harry Evans @evans_digital]

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁 𝗮 𝗦𝗮𝗮𝗦 𝗰𝗼𝗺𝗽𝗮𝗻𝘆?

One of the core topics that we covered during our conversation with Phill Rodgers the founder of Alpaka(.io)

Today, expect to learn:

- How to build a SaaS company
- Why proximity is better than advice
- Why you should put trust over contracts

Phill has a unique outlook on business. It is something we can all take learnings from 👇

[Harry Evans @evans_digital]

30 lessons from 9 years of running a business with Joe Gilbert.

Today, expect to learn:

- Why knowing your destination is so important
- How to use your brain
- Joe's life or death decision making framework
- Learning to let go
- The power of 'how'
- How to actually walk away from a bad deal
- Why you must go at your own pace
- The three simple questions to make you a great leader

In this episode we talk the most important lessons Joe has learnt in his 9 years of running Red Giraffe and how these lessons are so closely linked to Joe's passion, mountaineering. Joe's newly released book, Base Camp to Boardroom documents the 30 most important lessons Joe has learnt when on the mountains or in the boardroom.

This episode is banger. Check it out 👇

[Harry Evans @evans_digital]

People buy from people. Regardless of leaks, alogo updates, Ai etc. Core principles will always remain.

This is one of the reasons social is so powerful as a marketing channel. People engaging with people.

[Harry Evans @evans_digital]

Want to generate a hyper-targeted content plan in minutes? Here's what you need:

- Detailed Chrome Extension
- A search term
- Claude AI

Generate a hyper-targeted, customer first content plan by extracting the People Also Asked questions in minutes using this technique 👇

[Harry Evans @evans_digital]

https://t.co/CCLQDR4Zao

[Harry Evans @evans_digital]

30 lessons from 9 years of running a business with Joe Gilbert.

Today, expect to learn:

- Why knowing your destination is so important
- How to use your brain
- Joe's life or death decision making framework
- Learning to let go
- The power of 'how'
- How to actually walk away from a bad deal
- Why you must go at your own pace
- The three simple questions to make you a great leader

In this episode we talk the most important lessons Joe has learnt in his 9 years of running Red Giraffe and how these lessons are so closely linked to Joe's passion, mountaineering. Joe's newly released book, Base Camp to Boardroom documents the 30 most important lessons Joe has learnt when on the mountains or in the boardroom.

This episode is banger. Check it out 👇

[Harry Evans @evans_digital]

Want to generate a hyper-targeted content plan in minutes? Here's what you need:

- Detailed Chrome Extension
- A search term
- Claude AI

Generate a hyper-targeted, customer first content plan by extracting the People Also Asked questions in minutes using this technique 👇

[Harry Evans @evans_digital]

One of our best episodes to date is out now. Today we're talking to Claire Dalton, the founder of Not For Profit People & Social Care People.

Here's what we learnt:

- The importance of investor relationships
- Why you should pay experts to accelerate growth
- How to build your businesses brand.

[Harry Evans @evans_digital]

Yesterday, I got asked how to do audience-first SEO if you don't have budget for audience insights tools. Here's where I would start 👇

1️⃣ Speak to your best customers. Finance should have a list of top paying customers. You could arrange to speak to the top 5-10 to try and gather insights into any commonalities, problems, desires etc.

2️⃣ Shadow key teams (sales & customer service especially. You'll get first hand exposure to customers and potential customers and start to pick up on problems and desires.

3️⃣ Survey your existing customer base. Make the questions open to interpretation. Find commonalities in the language being used and use that language in your marketing materials.