Eva Schmatz

President, Summus Limited, motivations-based market research, passionate about insights, strategy and turning them into opportunity.

[Eva Schmatz @evaschmatz]

The small change that makes all the differencehttp://preview.tinyurl.com/d4hthlb

[Eva Schmatz @evaschmatz]

Improv makes great pr Charlie Todd: The shared experience of absurdity #TED http://t.co/MqU7huvS

[Eva Schmatz @evaschmatz]

Add "authentic" to this list of 7 buzzwords to drop - Related Stories - SmartBrief on Leadership: http://t.co/cJccBl4W via @AddThis

[Eva Schmatz @evaschmatz]

Facebook will find a way to make brands pay http://t.co/0aSJgzxJ

[Eva Schmatz @evaschmatz]

Language processed similarly in humans and birds. Are their tweets more efficient? RT @SciAm http://t.co/hyfdfqhI

[Eva Schmatz @evaschmatz]

The CMO Site - Mitch Wagner - Social Media Marketing Moves Into Executive Suite http://t.co/FkDyY9At via @thecmosite

[Eva Schmatz @evaschmatz]

RT @sbosm How to make the business case for social media http://t.co/uZua0hCI

[Eva Schmatz @evaschmatz]

RT @sbosm Is “stickiness” a thing of the past? http://t.co/rV80ecCj

[Eva Schmatz @evaschmatz]

Stickiness no longer the right goal, new data shows

[Eva Schmatz @evaschmatz]

Photos of the Day 07/14 - The Christian Science Monitor - CSMonitor.com: http://t.co/GZExXw8 via @AddThis

[Eva Schmatz @evaschmatz]

Do You Have Confidence in Your Social Media Strategy? | B2C Marketing Insider http://t.co/LfW2dhB

[Eva Schmatz @evaschmatz]

Rare panda birth & Queen Sofia- CSMonitor.com http://bit.ly/bYoMX6

[Eva Schmatz @evaschmatz]

kernel (1) - CSMonitor.com http://bit.ly/bYoMX6

[Eva Schmatz @evaschmatz]

Value marginal or great? Drew McLellan - The Marketing Minute: Do you have confidence in your social media strategy? http://t.co/BKS1CZk

[Eva Schmatz @evaschmatz]

Giants teach Berlin a lesson Boston.com - http://shar.es/1ePrw

[Eva Schmatz @evaschmatz]

Tires may not be biodegradable but at least they're useful

[Eva Schmatz @evaschmatz]

Huge progress already made with reducing mountains of tires - remaining inventory about 18 months to work out

[Eva Schmatz @evaschmatz]

Innovative new source of revenue for municipalities http://sbne.ws/r/3015

[Eva Schmatz @evaschmatz]

Never lose confidence in our ability to deal with seemingly intractable problems

[Eva Schmatz @evaschmatz]

Huge implications. Plastic trash is eyed as renewable fuel http://sbne.ws/r/3015