Evelyn Anselem

Helping Nigerian businesses grow online through digital marketing & AI · Founder @DigitalMediaOga · DM for a free audit

[Evelyn Anselem @evelyn_anselem]

I studied 50 brands that blew up in the last 2 years.

Here's the only thing they all had in common (it's not what you think):

🧵 Thread

[Evelyn Anselem @evelyn_anselem]

@readswithravi For me, it’s Buy Back Your Time and Don’t Believe Everything You Think.
Both books challenged the way I think about time, productivity and even the stories I tell myself. Definitely the kind of books that make you pause and rethink how you’re living, not just highlight passages

[Evelyn Anselem @evelyn_anselem]

@Codie_Sanchez This one is uncomfortable because it’s true. Sometimes the next level requires conversations we keep avoiding - setting the boundary, pitching the idea, admitting something isn’t working. You can’t keep choosing comfort and expect an uncomfortable amount of growth.

[Evelyn Anselem @evelyn_anselem]

@vheeorji22 Honestly, I’d say consistency and being willing to put yourself out there, sharing what you know, reaching out, and creating genuine relationships over time. Sometimes you start with zero connections, but you don’t have to stay there. 👏🏽

[Evelyn Anselem @evelyn_anselem]

"Can you reduce the price a little?"

Then 47 corrections. Then ghost. Then come back. Then ask for another reduction.

Meanwhile the person who paid full price said "I trust you" and left you alone to do your best work.

See the pattern.

[Evelyn Anselem @evelyn_anselem]

The energy people bring when they are trying to pay you is the energy they will bring through the entire relationship.

Read it carefully. Then decide.

[Evelyn Anselem @evelyn_anselem]

The person who wants to pay you the least always has the most corrections.

Always.

I have never been wrong about this. Not once.

[Evelyn Anselem @evelyn_anselem]

The client who negotiates the hardest before paying is almost always the most difficult to work with after.

I said what I said. 😌

[Evelyn Anselem @evelyn_anselem]

Your content must do more than show what you sell.

It must make people feel why it matters.

There is a big difference between the two.

[Evelyn Anselem @evelyn_anselem]

When last did a complete stranger find your business and buy from you?

Not a referral. A stranger.

If you are struggling to remember, that is your marketing problem right there.

[Evelyn Anselem @evelyn_anselem]

@aproko_doctor 😂😂 Imagine even your problems refusing to let you rest. You fit dey sleep, make them no follow you enter dreamland abeg 😭

[Evelyn Anselem @evelyn_anselem]

@SavvyRinu The funniest thing about giving advice is realizing you’re basically preaching to yourself lol

[Evelyn Anselem @evelyn_anselem]

@FuniqueOdj While the Bible may not mention masturbation by name, I don't think that means we should ignore what Scripture teaches about lust, purity, self-control and the things we allow our minds to dwell on. Not everything has to be named in Scripture for us to know whether it honours God

[Evelyn Anselem @evelyn_anselem]

@imakun122 If God brought him through all of that before, we believe He can bring him through this too. Praying for Ogogo's strength, healing and complete recovery. May God preserve his life and give his family peace. 🤍🙏🏽

[Evelyn Anselem @evelyn_anselem]

@tsocialmediaoga 😂 At this point, one job description is carrying the workload of an entire marketing team. Content strategy, social media management, graphic design, video editing, photography, videography… all in one person. 😭

Please, know what role you’re actually hiring for.

[Evelyn Anselem @evelyn_anselem]

The economy is hard. True.

But money is still moving every single day.

The question is why it's not moving to you.

Blaming the economy won't answer that question. Only honest self-assessment will.

[Evelyn Anselem @evelyn_anselem]

Marketing is not shouting the loudest.

It is speaking to the right person in the right way at the right time.

Volume is not strategy.

[Evelyn Anselem @evelyn_anselem]

The advice I give my clients is excellent.

The advice I follow myself is another matter entirely.

I am working on it.

[Evelyn Anselem @evelyn_anselem]

Things nobody warned me about before I started posting content online:

- Your most difficult client will pay the least
- People will ask for free advice at 11pm on Sunday
- You will have meetings with yourself at 2am and sometimes lose the argument

😂

[Evelyn Anselem @evelyn_anselem]

The advice I give other people is always better than the advice I give myself.

I'm starting to think I need to hire me.

[Evelyn Anselem @evelyn_anselem]

I have 23 browser tabs open.

I also tell clients to focus on one thing at a time.

Nobody is more aware of this contradiction than me.