Event Marketer

For creators of the brand experience.

[Event Marketer @EventMarketer]

Roughly 55,000 tons of food is wasted annually at U.S. business events.

So we asked leading marketers and venues to share the #sustainability tactics that actually make a difference: https://t.co/hjHOdRwwEV

[Event Marketer @EventMarketer]

⏳ Experiential Marketing Trend of the Week—This week we’re talking about the keepsake long game... https://t.co/ctx5HMqM9z

[Event Marketer @EventMarketer]

Tapping into a new demographic, SheaMoisture activated around the F1 Miami Grand Prix with a newsstand pop-up, glam-themed influencer events and floating billboards for maximum reach: https://t.co/Rb18JAJazl

[Event Marketer @EventMarketer]

A *golden* opportunity... Inside McDonald’s multifaceted “KPop Demon Hunters” partnership and events:
“Impact doesn’t always require scale. This event was deliberately bespoke and fan-forward.” https://t.co/3Qb2lB7bwG

[Event Marketer @EventMarketer]

News Brief: This week’s hot takes and topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads. https://t.co/zMPgcOi86O

[Event Marketer @EventMarketer]

Tapping into a new demo, SheaMoisture revved up #F1 Miami with glam influencer events, floating billboards and a "Hot Off the Press Newsstand," to put its Silk Press product to the test in the Florida humidity. https://t.co/Rb18JAJazl

[Event Marketer @EventMarketer]

Roughly 55,000 tons of food is wasted annually at U.S. business events.

So we asked top marketers and venues to share the #sustainability tactics that actually make a difference: https://t.co/hjHOdRwwEV

[Event Marketer @EventMarketer]

Beacons are making a comeback—we take a closer look at the tech, including what metrics it tracks well, and how best to use it: https://t.co/XwRHidWfX0

[Event Marketer @EventMarketer]

✨Winners announced! ✨

Introducing the winners of the 24th annual Ex Awards, the oldest and most prestigious recognition program for experiential marketing.

Check out the year's best campaigns: https://t.co/JJ33LSEMPR

[Event Marketer @EventMarketer]

#EMSLive was jam-packed with action—see everything that went down on day two...

Highlights: A Canva keynote, the B2B Dream Team panel, 1-on-1 attendee meetups and the first-ever EMS Lip Sync Battle 🎤: https://t.co/E5vC8m7OJ6

[Event Marketer @EventMarketer]

5 things we’re watching in #experientialmarketing this week:
-Minute Rice’s “Bowl Heads” creator event 🍚
-Columbia’s rave in a remote cave 🪩
-Morton’s attempt at a flash mob ☂️
-A&W’s smashed-up restaurant 🍔
-Magnum’s sweet fashion show in Cannes 👗
https://t.co/zMPgcOi86O

[Event Marketer @EventMarketer]

Missed this year's #EMSLive? We've got you covered.

See how #eventprofs tackled day one, spanning field trips, curated forums, panels, a revamped expo hall and the 24th annual Ex Awards Gala 💫 https://t.co/BJ7vqYcJwd

[Event Marketer @EventMarketer]

Tariffs and Events—One year into the U.S. taxes, #eventprofs talk costs, timelines, detours and transparency: https://t.co/tK8lvYRH3Z

[Event Marketer @EventMarketer]

A *golden* opportunity... Go inside McDonald's multifaceted “KPop Demon Hunters” partnership and event strategy: https://t.co/3Qb2lB7bwG

[Event Marketer @EventMarketer]

“The Devil Wears Prada 2” has taken the world by storm, and brands joined the cultural phenomenon with activations that got fans runway-ready and immersed in the beloved world. https://t.co/fymgVwZyUj

[Event Marketer @EventMarketer]

See how 17 brands went "flat out" with activations at the 2026 Formula 1 Miami Grand Prix:
https://t.co/MtAQ8qli3H

[Event Marketer @EventMarketer]

✨Winners announced! ✨

Introducing the winners of the 24th annual Ex Awards, the oldest and most prestigious recognition program for experiential marketing.

Check out the year's best campaigns: https://t.co/JJ33LSEMPR

[Event Marketer @EventMarketer]

When word spread at Stagecoach that American Eagle was giving away custom blankets, fans lined up to get into its “denim in the desert” activation.👖 https://t.co/MFfCYSi9dX

[Event Marketer @EventMarketer]

In the midst of the action at NAB Show, EM caught up with Gaby Ferreres, head of industry marketing at AWS: https://t.co/456gPcSv2j

[Event Marketer @EventMarketer]

Ahead of “The Devil Wears Prada 2” premiere, Disney's giant red heels popped up in major cities, "Runway" hit newsstands, fashion emergency kiosks emerged—and 20 official partner brands got in on the action. https://t.co/fymgVwZyUj