[ADMINS]
As the year comes to a close, we want to thank #SUNGHOON and ENGENEs for walking with us through this year. 🫶
Thank you to everyone who chose to show up for Sunghoon this year—especially on his birthday—through every vote cast, every donation given, every project and event organized, and every act of charity done in his name.
Your love and support mean more than words, and they remind us that this journey is meant to be walked together.
From the bottom of our hearts, thank you for being part of this journey. ✨💙🤍
[NAVER ARTICLE] 251228
Sunghoon departs from Gimpo International Airport for Japan to attend ENHYPEN’s advance screening of DARK MOON: THE BLOOD ALTAR anime.
𝗥𝗲𝗮𝗰𝘁 (𝗳𝗶𝗿𝘀𝘁 𝗿𝗲𝗮𝗰𝘁𝗶𝗼𝗻), 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱 & 𝗦𝗵𝗮𝗿𝗲 𝘁𝗵𝗲𝘀𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀 𝘄𝗶𝘁𝗵 𝗦𝘂𝗻𝗴𝗵𝗼𝗼𝗻’𝘀 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀!
“A handsome man with milky, fair skin”
🔗 https://t.co/z4zGCQNVBs
“The epitome of a handsome man”
🔗 https://t.co/w6sJM5sUKi
#엔하이픈_성훈 #SUNGHOON
#ENHYPEN_SUNGHOON #성훈
@ENHYPEN_members@ENHYPEN
[2025 SUNGHOON BIRTHDAY]
Only 30 minutes left until our 𝗦𝘂𝗻𝗴𝗵𝗼𝗼𝗻’𝘀 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗱𝗮𝘆 🥺
The wait is almost over ENGENEs! Drop the tags below and let the anticipation begin 🎉🤍
WINTER STAR SUNGHOON
#23yearsOfHOONmoon#내가_오늘생일인_박성훈이다
@ENHYPEN_members@ENHYPEN
[2025 SUNGHOON BIRTHDAY]
𝐇𝐀𝐏𝐏𝐘 𝐁𝐈𝐑𝐓𝐇𝐃𝐀𝐘, 𝐒𝐔𝐍𝐆𝐇𝐎𝐎𝐍! 💌🌙
Celebrating your birthday for the 5th year in a row feels more profound and meaningful than ever. This year came with pressure, challenges, and quiet moments you had to endure on your own — but you kept moving, kept giving your best, and kept holding onto your dreams with so much strength.
We would like to thank you for showing up even when it was hard. Thank you for every smile you offered, every stage you gave your all to, and every moment you shared with us. 🥺
As you step into a new year of your life, we hope you’re met with the same warmth, comfort, and support you’ve given to others. You grew so much this year; not just as an artist, but as a person— and we see that.
We wish that your path ahead always shines brightly, is filled with kindness, and continues to open doors to opportunities that honor your efforts. Keep shining in your own way! And we will keep believing in you, supporting and cheering for you, always and forever. 🤍
Once again, 𝐇𝐀𝐏𝐏𝐈𝐄𝐒𝐓 𝐁𝐈𝐑𝐓𝐇𝐃𝐀𝐘, 𝐒𝐔𝐍𝐆𝐇𝐎𝐎𝐍! 💫
We’re endlessly proud of you. Wishing you all the best for this year to come! 🎉
WINTER STAR SUNGHOON
#23yearsOfHOONmoon
#훈선대원군_성훈생일상_대령하라
@ENHYPEN_members@ENHYPEN
RT DEAL FOR #SUNGHOON
Dec. anniversary
💗 900 (mubeat)
Must:
✅ Follow @jxsafume (new flw)
✅ RT & Like 📌twt
✅ RT & Like this twt (100 RTs & Likes)
✅ Drop proof (min 100)
⏰ 24 hrs
[NAVER ARTICLE] 251029
"Musinsa Surpasses 500 Million KRW in Sales Within an Hour During Tmall Campaign in China"
Local marketing campaign with official Chinese ambassador #SUNGHOON sees explosive success.
Over 7,300 products sold in one day, Sunghoon’s featured items sold out within one minute of launch.
Musinsa is leading the local popularity of K-fashion in China through a customized strategy targeting the country’s MZ generation. Marketing efforts based on in-depth analysis of the Chinese market have resonated strongly with young local consumers, resulting in remarkable achievements such as soaring sales and multiple sold-out items.
A major driver of this growth was the “Tongkuan (同款, same style)” campaign, conducted in partnership with Musinsa’s official Chinese ambassador, #ENHYPEN_SUNGHOON.
On October 27, Musinsa’s and Musinsa Standard’s flagship stores on Tmall launched a special promotional event showcasing a lookbook of Sunghoon wearing products from participating brands. Customers who purchased items from his outfits received limited-edition gifts.
The campaign received an enthusiastic response from local consumers, surpassing 500 million KRW (approximately 360,000 USD) in transactions within just one hour. Over the course of the day, more than 7,300 items were sold in total. This success is attributed to Musinsa’s accurate understanding of Chinese market trends and consumer preferences, allowing the company to curate brands and styles favored by the local MZ generation.
In particular, the Musinsa Standard “City Leisure Hooded Light Down Jacket” worn by Sunghoon sold out within one minute of the event’s start, demonstrating explosive demand among young Chinese consumers.
The City Leisure Down Jacket is a lightweight, outdoor-style casual padded jacket known for its warmth and comfort. It has also achieved strong popularity in Korea, with 30,000 units sold within two months of release. Riding on this success, Musinsa Standard’s flagship store entered the Top 10 daily sales ranking in Tmall’s men’s fashion category, reinforcing its competitiveness as Korea’s leading basic casualwear brand.
A Musinsa representative commented, “This campaign, which recorded such high sales in a short period, demonstrates the synergy between our locally tailored product planning based on Chinese consumer data and our ambassador-driven marketing strategy. Having secured early success centered on Tmall over the past two months, we plan to continue leveraging Musinsa’s robust infrastructure to help K-fashion brands expand their presence among China’s MZ generation.”
React, Recommend & Share this article with SUNGHOON’s hashtags! 🤍
🔗 https://t.co/fpTot3tW5I
HOONINSA AMBASSADOR
#성훈_무신사
#SUNGHOONxMUSINSA
@ENHYPEN@ENHYPEN_members