By my estimates, if the £25m combined sponsorship value is correct, represents just under double of previous reported values Everton placed on front of shirt and sleeve sponsorship.
From memory, front of short was between £8m-10m pa and sleeve sponsorship £3m-£4m pa previously (Angry Birds).
No doubt about it, our commercial operations are locking in revenue growth year in year out.
We should have passed >£250m in revenues in 2025/2026 & I estimate a 20% increase dor 2026/2027 (touching £300m).
It opens up SCR headroom. Bearing in mind that TFG are prepared to swallow overspending fines at Roma, it should mean we can operate close to that limit if we want.
So, definitely a good budget available for a quality right back.