the 0.70 ROAS line is the part i keep re-reading. that's underwater on day one, so you must be pricing in payback later.
i've been doing the opposite for months. organic only, in a non-english market, and installs there are basically zero. starting to think the $500 test would've told me the same thing in a week.
when you say 0.70, is that d7 or blended over the full month?