(1) Become the EXPERT of your PRODUCTS
(d) Why scare tactics DOESN'T work
- It will look ridiculous
- Alternative way : understand the nature of the product, bring out point in product that important to the customers and wait until the customers saw the ad enough
I don't know if I skipped any but those are the main 4 parts of copywriting you can specialize in.
Now before you start taking any courses or reading a 200-page book. You need to figure out which field you'll specialize in.
You can't. You'll need to acquire the knowledge of course but there is something you must do first
You need to figure out what you want to learn.
Copywriting is a vast subject.
There's :
Email copywriting
Sales pages
Ads (Facebook/Google/tiktok)
Video Sales letters (VSL), etc
You can always branch out and have fun learning other ones but as a beginner stick to one thing. It'll be easier for you that way.
When you've made your choice it's now time to learn.
I'll always recommend to start by reading books.