Ewa Lombard

Neuroscientist and Lecturer. Sustainable Decision Making, Future Thinking and sci-fi.

[Neuroscience News @NeuroscienceNew]

15 Key Motives Drive Human Behavior

Researchers analyzed human motivation through an evolutionary lens, identifying 15 key motives that drive behavior.

These motives fall into five broad categories: environmental, physiological, reproductive, psychological, and social.

Using network analysis of survey responses, they mapped how these motives interconnect, revealing that Status and Play are central to shaping behavior.

The study also found that motivation changes with age—young individuals prioritize Status and Play, while older adults focus on Comfort and Fear.

Gender differences also emerged, with women emphasizing Nurture and Comfort, while men were more motivated by Status and Attraction.

These findings have applications in marketing, AI, and mental health by helping tailor strategies to different motivational needs.

[Neuroscience News @NeuroscienceNew]

How does lifelong singlehood impact personality and well-being? A new study of over 77,000 Europeans reveals the challenges and traits unique to those who have never been in a long-term relationship. Explore the implications for aging and life satisfaction.

[Ewa Lombard @ewamien]

@4CF_foresight @kwasylewsky @nosarzewski4CF @OECD Will this report on scenarios for Poland be transmitted (live video or recording)?

[4CF The Futures Literacy Company @4CF_foresight]

📢 In preparation for the zero draft of the Pact for the Future, the co-facilitators of the UN Summit of the Future: Multilateral Solutions for a Better Tomorrow, invited written inputs from various stakeholders.

👉 Follow this link for more: https://t.co/472IBOmKXR

[Ewa Lombard @ewamien]

@matociquala @ThanksCancer Any chance you'll be teaching in a sci-fi writing workshop this year?

[Ewa Lombard @ewamien]

On my #40birthday I got the best gift 🎁 from the universe: I was accepted to the highly competitive sci-fi writing workshop @futurescapes! I will be working on my new novel 😃 about the crisis of masculinity somewhere in post-capitalism 22c.

[Ewa Lombard @ewamien]

What is so different and difficult about sustainable choices? In my view, all the considerations and emotions involved render such a decision similar to an ethical dilemma. Ethical purchases can lead to warm glow and pride or guilt…https://t.co/00yFojmamy https://t.co/I9V9Esibva

[Ewa Lombard @ewamien]

Lots of spicy food for thought here for all #sustainablefinance fans. Is ESG finance just a "convenient fiction"? I see world in two speeds: the US fighting for freedom to trade brown assets and #Europe regulating more around #gree…https://t.co/NSxAYxAJtV https://t.co/fZB11Wuet8

[Ewa Lombard @ewamien]

Cette fois en français! 🥐
Saviez-vous que les gestionnaires de fortune 💸 sont des personnes honnêtes? L'importance attaché à la vérité aide quand les règles légales autour des décisions éthiques sont vagues. Notre #recherche mon…https://t.co/yye5AvfKG8 https://t.co/u3QoAvdHwo

[Ewa Lombard @ewamien]

It my great pleasure to announce my upcoming campus seminar on #Neuroscience of Financial decision-making at SFAA in Geneva. On May 25, we will dive into moral value in decisions, investor preferences for sustainable financial products, psychological cons…https://t.co/VLHg4pVoW7

[Ewa Lombard @ewamien]

Nearly 40% profit margins at #Elsevier! This is the ultimate all-you-can-eat capitalist business model. It's called a scientific journal 📰. It works like this : you are an oligopolist issuing several most prestigious titles in va…https://t.co/HawwoxKcYm https://t.co/EWW0TBOxvh

[Ewa Lombard @ewamien]

What a kaleidoscope of #Futures! The class of Prospective & #futurethinking I taught this year was 88 students. 18 teams prepared each 3 scenarios for 2050 in areas ranging from winter sports to management consulting. I was really impressed by the quality…https://t.co/5VrJKG3QlW

[Ewa Lombard @ewamien]

Dear All,
I wish you a more #sustainable & happy 2023!🎉🌞 🌈

- That your #decisions bring peace to your heart and restore health of this planet and all life on it (yours included) 🌎
- That you take sufficient time for mental #selfcare every day (medi…https://t.co/0Lezj6vEYZ

[Ewa Lombard @ewamien]

I just realized that Christmas is actually a celebration of #motherhood : we're rejoicing in the arrival of the baby that is here thanks to his heroic mother.
Did you notice? nobody seems to notice the mother...

🎄Merry Christmas to all Moms! 🤱❤️👼

[Ewa Lombard @ewamien]

We just finished week 1 of #futurethinking at Montpellier Business School: 5 sessions, 89 students, 16 teams working on the #future of ... (topics from #wintersports to #wealthmanagement ) in 2050.
- Give me an example of "preferable future"
- France win…https://t.co/tDs1pqH0WS

[Ewa Lombard @ewamien]

The sad truth about what the Davos attendees do not say 😥. It's no longer science denial, it's #scienceevasion. No, technology is most likely not going to save us. It just doe not compute. Here are the numbers for anyone serious a…https://t.co/SfTRNflB9X https://t.co/fuSgBvzqXw

[Ewa Lombard @ewamien]

Since several years I ask myself and research what is "#sustainable #decisionmaking"?
I believe it takes a holistic approach that I haven't seen in any business school curriculum.

A sustainable human is someone who can consciously #choose how to live th…https://t.co/zE6dPRI3Ff

[Ewa Lombard @ewamien]

Are bankers honest? Do codes of conduct actually decrease unethical acts?
We will dispell common myths and look at the latest research on social norms and instrinsic moral values in finance professionals next Thursday, June 3rd in the AZEK seminar on "Ne…https://t.co/qAMCuYloo0