Simon Tesler

Formerly the publisher and editor of

[Simon Tesler @ex_adbrands]

Everyone knows there's nothing worse than your best mate pinching food from your plate. ("Joey doesn't share food!") McDonald's Canadian agency Cossette is daring to suggest in musical style that the end of lockdown might change your point of view. https://t.co/PMsr8s7Gto

[Simon Tesler @ex_adbrands]

Lululemon pushes deeper into the men's market with an ambitious marketing campaign from Droga5 which focuses its attention on feeling and spirituality instead of boring old fitness per se. You'll be surprised at how easily those two minutes slip by. https://t.co/uw1Y5GPWrc

[Simon Tesler @ex_adbrands]

Trust Billie Eilish to do things differently. She's already worked with Adobe before in promotional tie-ups; now she's upgraded that to full partnership by making her new music video herself using Adobe tools. Here's the accompanying ad. https://t.co/cSujeR29H9

[Simon Tesler @ex_adbrands]

The Whitlock's brand will be unfamiliar to most readers, but it's now part of the portfolio of Kraft Heinz, who are gradually introducing its range of pickles and sauces to a wider audience. First step is this lovely animation from 72andSunny Sydney. https://t.co/OwmeU9D6mn

[Simon Tesler @ex_adbrands]

Is it a man? Is it a horse? No it's Adam Driver. Nuff said. Superstar director Jonathan Glazer helmed the ad for Burberry's latest fragrance, the first under creative chief Riccardo Tisci. Music from FKA Twigs. See it now at https://t.co/yR4k8oCo5S

[Simon Tesler @ex_adbrands]

If you didn't already know about social media app/online world Discord, it's unlikely that AKQA's spectacular film will help you make too much sense of it. But it certainly looks amazing, with virtually every sort of digital wizardry thrown into the pot. https://t.co/5G6ng531cP

[Simon Tesler @ex_adbrands]

Wieden & Kennedy are behind US drugmaker Eli Lilly's first ever corporate TV campaign. "Watching the success of our athletes will once again give the impression that America is the healthiest country in the world. We aren't. But we can be." https://t.co/jaz9woXhZH

[Simon Tesler @ex_adbrands]

None of the objects depicted in this handsome film from Chinese agency Stig&Xi have much to do with what Toshiba actually does these days, but they do convey the company's goal of embodying traditional Japanese craft in even the most modern technology. https://t.co/SSmBfm1fXx

[Simon Tesler @ex_adbrands]

There's nothing quite an ad for Irn-Bru. Long-time agency Leith delivers another classic. None of the usual innuendoes here, just a hugely entertaining Western bar-room brawl that asks the eternal question: what *does* Irn-Bru actually taste of? https://t.co/71Rk6DBus1

[Simon Tesler @ex_adbrands]

Spare a couple of minutes for this adorable film by British animator Aiden Whittam and BBH Singapore for that country's Touch Community Services. Help others, because having a big heart quite literally makes you a big person. Lovely! See it now at https://t.co/i4QYCT9CWl

[Simon Tesler @ex_adbrands]

Fresh from Cannes Lions glory for their femcare range, Essity have launched a new push in Europe for their less well-known babycare range, with this fine spot from Publicis.Poke for Lotus nappies. See it now at https://t.co/39PYfY5owz

[Simon Tesler @ex_adbrands]

You've never seen a supermarket ad like this, from Jung von Matt for Germany's Edeka chain starring YouTube star (and dressing-gown devotee) Marc Rebillet. When it comes to in-your-face creative excess, no one does it better than German retailers. https://t.co/Fp5e3FuTKv

[Simon Tesler @ex_adbrands]

With the Euros & Wimbledon now underway, the world is girding its loins for the next international festival of sport. Here's BBC Creative's fantastically intricate homage to modern Japanese popular culture to kick off BBC coverage of the Tokyo Olympics. https://t.co/SSmBfm1fXx

[Simon Tesler @ex_adbrands]

Ads for British or American supermarkets never seem to have the charm, the gentle humour or engagement of the French ones. Like this lovely spot for Système U from TBWA Paris, for example. See it now at https://t.co/PIUZln9HD2

[Simon Tesler @ex_adbrands]

Wieden & Kennedy's new football campaign for Nike is arguably the brand's most outspoken to-date, tackling issues of gender politics head-on. But do politics belong in sport? Or in sports advertising? And where next from here? https://t.co/jaz9woXhZH

[Simon Tesler @ex_adbrands]

No chance of boredom in Publicis.Poke's hyperactive campaign for UK supermarket Morrisons. What was that? 30 different set-ups in 60 seconds? Plus a healthy serving of digital wizardry. A great spot for the UK's too often overlooked #4 supermarket. https://t.co/39PYfY5owz

[Simon Tesler @ex_adbrands]

A rare outing for Fallon London - yes, they're still around thankfully - with a superb spot for longtime client Skoda. Don't waste time thinking about how two baby robots were born, grow up like teenagers, and end up making a car. Just enjoy the ride! https://t.co/1qzfs77KTp

[Simon Tesler @ex_adbrands]

Reebok is in the process of reinventing itself ahead of its spin-off from Adidas. New creative director Kerby Jean-Raymond (also creator of the Pyer Moss fashion label) sets the tone for the reboot with this stunning artistic statement of intent. https://t.co/KEDvza3pOt

[Simon Tesler @ex_adbrands]

The sense of the relief at the return of major sporting tournaments around the world is palpable. There is no tennis event quite like Wimbledon of course, and McCann London's campaign to launch the 2021 event is a delight. Game, set and match to McCann. https://t.co/ZsWBejrmjV

[Simon Tesler @ex_adbrands]

Even wizards need a break... Wunderman Thompson's Australian outpost has increasingly taken the lead on the global KitKat account. This time round they bring us a wizard & a sorcerer encountering the same everyday issues experienced by you and I. https://t.co/lBhCtRjs7S