#ExperienceUganda

#ExperienceUganda is Uganda's leading tourism magazine. The annual publication takes you on an exciting tour of the Pearl Africa within its glossy pages.

[Hon.Bahinduka Mugarra Martin @mugarra]

📌 Rhino Conservation Wins

The Southern White Rhino roams the plains of Ajai Wildlife Reserve once again, having been declared extinct decades ago.

It’s a story of determined recovery embraced and enforced by numerous stakeholders and entities, a success story of Uganda’s conservation efforts.

The reintroduction of the rhino to Ajai is not just a win for wildlife conservation, it satiates cultural & traditional hungers among communities and clans who treasure the rhino as their totem and identity symbol, it’s a beacon of hope that even devastating losses can be turned around, it makes Ajai a thought-after destination and contributes to specie diversity in the Ajai range.

This, however, is only but the start. For the species to survive and thrive here once again - like they did before -, concerted efforts towards holistic conservation are vital. I pray we uphold our commitment to protect this particular gain.
#RhinoConservation #RhinoTranslocation #AjaiWildlifeReserve
@ugwildlife @MTWAUganda @TourismBoardUg

[#ExperienceUganda @experienceUG]

As we await 2026, Imagine waking to the thunderous roar of Murchison Falls, where the mighty Nile carves through ancient rock. Trek with mountain gorillas in the misty rainforests of Bwindi, feeling their gentle eyes meet yours in a timeless connection as you experience Uganda.

[Amos Wekesa @wekesa_amos]

Paradise Resort by Sudhir Ruparelia on lake Victoria, Uganda!

These are the practical efforts Tourism needs, not empty talk we sometimes hear!

[#ExperienceUganda @experienceUG]

@experienceUG

[Hon.Bahinduka Mugarra Martin @mugarra]

📌Uganda Night in Morocco - Culture, sport & tourism mashup

I was honored to be part of the team that hosted the #UgandaNight cultural showcase last night in Rabat, Morocco at Villa Soraya as part of the destination marketing, cultural diplomacy and media activation initiatives under the "Explore Uganda" brand.

This event, a partnership between @TourismBoardUg & @OfficialFUFA brought together dignitaries from numerous agencies & departments led by members of UTB Board, FUFA President @MosesMagogo, MPs, members of the Ugandan diaspora community in Morocco, media representatives among others.

This “Uganda Night” in Morocco event is a strong demonstration of how culture,
sport, and tourism can work together to position our country on the global stage.

Through such engagements, we are showcasing the richness & diversity of the Pearl of Africa as we also benchmark on the good practices to grow our destination and sports appeal in the #AFCON2025, the coming CAF African Schools Football Championship 2026, #AFCON2027 and many other sports competitions across various disciplines.
#ExploreUganda
@CAF_Online @CAF_Media

[Uganda Tourism Board @TourismBoardUg]

We, under the “@ExploreUganda : The Pearl of Africa” brand, executed a vibrant 3-day marketing campaign at the @WTM_London from November 4–6, 2025.

Led by the Hon. Minister of @MTWAUganda and our CEO @JulzKagwa, Team Uganda showcased the country’s rich tourism offerings, engaged global buyers and media, and strengthened partnerships to boost arrivals from the UK and Europe.

The Uganda stand was a major attraction alive with cultural performances, destination videos, and business meetings with tour operators, hotels, and international travel agents. These engagements opened doors for new collaborations and tailor-made itineraries promoting Uganda’s adventure, wildlife, and cultural experiences.

High-level media interactions with outlets such as @CNN, @BBCAfrica, Al Jazeera, and National Geographic amplified Uganda’s visibility, spotlighting attractions like gorilla trekking, the River Nile, and community tourism.

Our marketing and PR team also met with travel influencers, journalists, and buyers, distributing press materials and coordinating familiarization trips for 2026.

The lively cultural showcases throughout the expo further cemented Uganda’s presence as one of the standout exhibitors in the Africa Hall.

#WTMLDN | #WTMLondon25 #ExploreUganda

[Uganda Tourism Board @TourismBoardUg]

Yesterday, the German travel trade partners visited Hoima City Stadium, one of Uganda’s newest sports and tourism infrastructure projects in the oil-rich Albertine region.

The visit showcased how Hoima is emerging as a key hub for sports tourism, hospitality, and regional development, strengthening Uganda’s positioning as a diverse destination that offers more than wildlife.

#ExploreUganda | #SportsTourism #DiscoverHoima

[Amos Wekesa @wekesa_amos]

Breaking News

@TheGuluMarathon and @RwenzoriMarathn signed a very serious MOU today afternoon at Omera Restaurant.

As @RwenzoriMarathn we have been learning from Kilimanjaro marathon in Tanzania.

And I think we have been good students from what’s happening and also the in background we have been mentoring @TheGuluMarathon and it’s official today.

Organizing a proper marathon isn’t a child’s play but @FGimara has poured all his heart and resources into @TheGuluMarathon and it’s fair that we support his efforts.

Now Uganda has 2 world athletics certified marathon and as you will see we shall use same timing group out of Cape Town, South Africa. The best on the continent.

Those give international runners and locals confidence on the quality they expect and this year expect even a more organized @TheGuluMarathon 2025.

The marathon takes place on the 6th December 2025 in Gulu city like you all already know. We shall share a number of platforms like you will read in the breakdown.

Nabukyabo and @CMasiga witnessed this collaboration and mou signing like you can see in pictures.

[Juliana Kagwa @JulzKagwa]

Honoured to speak at the Mombasa–Uganda Tourism Conference on the future of East African tourism.

Thanks to Hon. @rebecca_miano, Cabinet Secretary for Tourism and Wildlife, the Kenya Tourism Board @magicalkenya, private-sector partners, Ambassador Paul Mukumbya, and Governor Gideon Mung’aro for their visionary leadership and warm hospitality. 🙏🏽

With 75% of East Africa’s population under 35, our youth are playing a critical role in shaping tourism today. They are storytellers, coders, filmmakers, and digital entrepreneurs redefining how the world experiences our region.

At Uganda Tourism Board, innovation is the cornerstone of marketing our destination. From developing the Explore Uganda Digital Brand Ecosystem connecting travellers to experiences and guides, to immersive VR at international expos, we’re giving the world sneak peeks into sites like the Murchison Falls to spark interest. Innovation is the lifeblood of modern tourism — helping us reach niche markets, respond to trends, and remain relevant globally.

Uganda and Kenya share more than borders — we share a tourism corridor and a vision for inclusive growth. Regional tourism is is about enhancing our product offering; it’s about co-creation and complementing each destination's unique features. Through joint packages, cross-border connectivity, and the East African e-visa, we can make East Africa the continent’s most connected, youthful, and innovation-led tourism bloc. 🌍

[Endiro Coffee @EndiroCoffee]

We are so happy for the 6th cohort that just completed their barista training from Endiro Academy.

Apply for Nov intake here https://t.co/vizkcQjbBG

[Explore Uganda 🇺🇬 @ExploreUganda]

The Elgon Half Marathon with @joshuacheptege1 is on, this Saturday in Mbale City!🥳🥳

Have you secured your running kit yet? They are available at the locations below, don’t be left out!!

1. @NRGRadioUganda at Clement Hill Road
2. @ZestSportsUG at Oasis Mall
3. Sanyu FM at Crane Chambers
4. DKT International at Parkland Courts, Nakasero
5. Mbale View Courts Hotel in Mbale town.

#RunWithJoshua #ElgonMarathon2025 #ExploreUganda

[Uganda Tourism Board @TourismBoardUg]

We had the pleasure of participating in the 2-day 4th Uganda–Kenya Coast Tourism Conference in Malindi, where our CEO @JulzKagwa spoke on youth, innovation & tech as catalysts for inclusive tourism.

Ugandan tour operators & influencers also explored coastal attractions on a farmtrip with a reciprocal Uganda experience planned next.

#ExploreUganda #Tourism #EastAfricaIntegration

[#ExperienceUganda @experienceUG]

@experienceUG

[Dr. Sarah Zalwango @sarahkzalwango]

After a successful #GreeningKampala Day, the team led by ED @nemaug Dr. @ABarigye made their way to the Independence Monument to unveil a new landmark — the iconic "I ❤️ Kampala" installation!
This vibrant addition brings a fresh identity to the site and gives visitors the perfect photo spot to show they’ve truly experienced Kampala

[Hon.Bahinduka Mugarra Martin @mugarra]

We launched Uganda's first roadshow in Port Louis, Mauritius. Thank ambassador @Col_FMwesigye Uganda's High Commisioner to Dareslam and his team for putting the event together.

[Harmony @IamHarmony]

Huge crowds at Nyabugogo cheering the riders as they are on their way to Mur de Kigali! The fans are AMAZING!!! Rwanda, show ‘em how it’s done !

Commentator 1 [@carltonkirby]: "I'm loving this part of town, Brian! How wonderful was that! What a reception ! Absolutely fantastic!"
Commentator 2 [@BriSmithy]: "They are not just cheering for the Rwandans, they are cheering for ever cyclists...this is incredible."

#Kigali2025

[David Lappartient @DLappartient]

Thank you all for this enthusiasm!
Thank you Kigali! Thank you Rwanda 🇷🇼

[Bahati N @Bahatinzangi123]

@africatodayMG Verry Good preparation
Congratulations to Rwandans and their President Paul Kagame

[Africa Today Media Group @africatodayMG]

Rwanda again

Statistics from the UCI World Championships show that Rwanda become the first country in the world to have the most successful tournament ever.

The massive crowds, excellent organisation, professionalism, and favorable weather, attributed to Rwanda's green and clean environment, have captured the world’s attention.

Rwanda is poised to host more international tournaments, including Formula 1.

[Uganda Tourism Board @TourismBoardUg]

Happy World Tourism Day!

The day kicked off in Arua with a citywide march where schools, institutions, agencies, and locals all joined in.

The event that is being hosted at Arua Golf Course is being celebrated under the theme “Tourism and Sustainable Transformation,” calling us to rethink how tourism can evolve in harmony with communities and ecosystems.

#WTD2025 #ExploreUganda

[Amos Wekesa @wekesa_amos]

Rwenzori Marathon 2025

These 2 have more than 10m followers worldwide and they did a super job showcasing Uganda.

@RwenzoriMarathn as an excuse to market Uganda beyond the immediate opportunities for those who have what to offer.

If do 500 international activities with these push, our leaders would reduce on flying to negotiate loans.

Those of you who came to kasese saw this practically.

[Hon.Bahinduka Mugarra Martin @mugarra]

A successful World Tourism Day #WTD2025 celebration it has been!

I thank the people of #WestNile who have hosted and been a part of numerous events leading up to this day and the activities of this very celebration.

I thank the Prime Minister @RobinahNabbanja for gracing the event on behalf of H.E the President @KagutaMuseveni as Chief Guest and bringing the sustainable transformation gospel to Arua City & West Nile as a whole.

I commend the organisers for the job well done and appreciate efforts of every individual, private entities, government MDAs and the leaders of Arua City towards making the function colorful.

As the #ExploreUgandaConcert climaxes the day’s events, it is also ushering us into exploring more of the region under the 4-day #ExploreWestNile domestic tourism promotion campaign.
#ExploreUganda