I turn your existing eCommerce traffic into revenue | CRO strategy + UX design for DTC brands | Over 400+ CRO Projects | Former CRO Designer @ConversionWise
Day 18 of 30: CRO Focused Advertorial Examples for DTC Brands
Live it Up — 370k members in the headline before you read a word
The Perfect Jean — headline filters the wrong buyer instantly
Moon Pod — selling stress relief, not furniture
Earn trust first. Ask for the sale
Day 17 of 30: CRO Prelanders examples
AutoBrush: ADA badge, case study, one button only
Blissy: every reason to trust, one scroll, then buy
Chamberlain Coffee: offer, price, reviews, and USPs above the fold
Make the next click feel easy
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DM "AUDIT" for Free
9,000+ sessions. 0.11% conversion rate.
People add to cart, reach checkout… and leave.
I audited this store's full funnel, every leak, every fix.
Full breakdown video link below.
Comment "CASE STUDY" and I'll send you the full Figma file with all my notes 👇
Day 15 of 30: 3 landing pages, one formula.
- Magna: stats first, product second, elite athletes third, education before the sell
- Serious Skincare: clear promise in the hero, before/after, surgeon approval, risk reversal repeated throughout
- Lexi White: USPs above the fold
Day 16 of 30: CRO Cart page example
Nood: upsells + Affirm turns $399 into $37/mo
From Our Place: "Pairs Well With" suggestion, not a push
Native: 3 milestone progress bar, each one a reason to add more
Your cart is a sales page. Treat it like one.
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DM "AUDIT
Day 15 of 30: 3 landing pages, one formula.
- Magna: stats first, product second, elite athletes third, education before the sell
- Serious Skincare: clear promise in the hero, before/after, surgeon approval, risk reversal repeated throughout
- Lexi White: USPs above the fold
Day 04 of 30
SiteGround. Gainful. Qure.
Quick CRO take:
✅ SiteGround, tackles WordPress objections before they arise.
⚠️ Gainful, strong product, but trust signals come too late.
⚠️ Qure, 70% off needs above-the-fold urgency.
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DM "AUDIT" for a free review
Day 14 of 30: Collection pages: 3 things all good ones do.
- Clear title and filters so people find what they want fast
- Product cards with reviews, variants, and use cases, so the decision is made before clicking in
The best collection page helps people choose without leaving
Day 13 of 30: Product page examples (PDP)
Graza: great design, but subscription is too hard to complete
Love Wellness: cleanest flow, stats next to price, no distractions
Beekman 1802: minimal and focused, but trust signals buried at the bottom
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#CRO#webdesign