We decided to pivot Exponent AI.
Over the past few months, Karthik and I talked to 50+ sales leaders and reps to understand their deepest pain points.
One thing became super clear:
Teams waste too much time chasing accounts that were never a good fit to begin with.
Poor sales efficiency and increased competition have driven the cost to achieve $10m in ARR up 62% in 9 years.
AI was supposed to help us get more efficient and effective, but so far it's mostly just enabled us to scale up bad process.
Sellers use AI SDRs or cold email systems to "spray and pray," and hope someone in that list is interested in what the seller is offering.
And thats just led to a world where cold email volumes have doubled in the last few years and response rates are down from 7 to 5% (and still dropping).
We know AI can do better.
Exponent AI is now an AI prospect researcher built specifically to help B2B sales teams figure out exactly who they should be selling to and how.
This means:
👉 Extremely specific prospect lists (lookalikes to your existing customers, prospects visibly using competing products on their website, and more)
👉 Deep research to quickly qualify, prioritize, and find angles in your existing account lists
We're currently running proof-of-concept projects.
If you have a tricky list or just want to see how deep, targeted research can change your outreach, shoot me a DM or comment below.
Happy to pull a free sample so you can see it for yourself.
Think posting a few times is enough to get customers?
Not quite.
Repetition builds trust, reinforces your brand, and keeps you top of mind. Consistency isn’t just important—it’s essential.
So, are you showing up enough?
Struggling to make your marketing work? It’s not your product—it’s how you’re communicating its value. 🎯
Understanding buyer psychology can help you craft messages that connect with your audience and drive sales. Let’s break it down. 🧵👇
🚀 Marketing smarter, not harder means tapping into buyer psychology to make your messaging resonate.
Want to craft compelling, high-impact messages effortlessly? Let Exponent AI be your AI teammate in marketing.
Ready to take control of your content?
Learn more about how Exponent AI can help your small business with personalized, cost-effective marketing!
https://t.co/od8rbF13nO
In end state AI - users shouldn’t need to care what model is being used.
The app layer should abstract all that and make the best routing decisions based on the query.