ExScylla

Ryan | 27 | Variety streamer, professional yapper and all-round nerd.

Into gaming, tech, aviation, random conversations and being a decent human.

[ExScylla @exscylla]

I’m installing GTA 6 👀

[ExScylla @exscylla]

miss this era so much

[ExScylla @exscylla]

As a senior marketing geek myself, I'm genuinely in awe of how creative @RockstarGames has been with the marketing for GTA 6.

Of course, they've done the usual paid advertising, social media campaigns, landing pages and everything in between.

But it's the creativity beyond traditional marketing that's really impressed me.

Murals, billboards, posters, bringing in-game cars to life, rebranding sports teams, an entire dedicated album, collaborating with writers on specific covers, countless partnerships and so much more.

The gaming nerd in me is ridiculously excited to finally play GTA 6. But the marketing nerd in me is equally excited by the sheer creativity, attention to detail and unconventional thinking behind this campaign.

If anyone from Rockstar's marketing team happens to read this, whether you're a manager, executive, creative or anyone involved, you've done a phenomenal job.

From one marketing geek to another, genuinely incredible work.

[ExScylla @exscylla]

@RoloPoloTV Coming through right now on my fully paid off iPhone 18 Pro Max 😤

[ExScylla @exscylla]

@RTTheDeafGuy The OGs. Did you play it on the PlayStation too?

[ExScylla @exscylla]

What was the first GTA you played?

[ExScylla @exscylla]

@GameRoll_ People just find a reason to moan at everything.

I grew up on games running at 30 and below, so it's a non-issue for me. Even now, I have a 280hz monitor and a computer that can run 4K effortlessly I still don't mind 30 FPS on consoles.

[ExScylla @exscylla]

@TGGonYT

[ExScylla @exscylla]

@RTTheDeafGuy

[ExScylla @exscylla]

going to start replying to all the AI slop I see with this

[ExScylla @exscylla]

@_GTAVI_ As a kid it felt huge. Spent so many hours in that map.

[ExScylla @exscylla]

@RockstarGames IM SO READY.

[ExScylla @exscylla]

@RockstarGames I’ve just downloaded GTA 6, but I can’t play it?

Please can you help?

[ExScylla @exscylla]

Morrisons salad bar is the most elite thing

[ExScylla @exscylla]

@RoloPoloTV Just can’t handle the alpha apex cerebrial tactics 😮‍💨

[ExScylla @exscylla]

ITS HAPPENING.

IM ACTUALLY DOWNLOADING GTA 6

[ExScylla @exscylla]

@LiveBerrys You’re almost the size of that 240’ TV mate

[ExScylla @exscylla]

@LOLBITSIMPUWU no way

[ExScylla @exscylla]

Now that GTA 6 is pre-loading, I think it’s time to mute anything GTA 6 to avoid spoilers as data miners try dig their way in.

Time to sit and block keywords