Extra Rep Sports Marketing

Sports marketing agency specializing in: 🏆NIL coaching 💰Collegiate athlete representation 👨‍💻Sports marketing consulting

[Zach Carr @Zach_theNILguy]

Athletes, if you’re active in the NIL world, please do what you gotta do to keep your mental health right

[Zach Carr @Zach_theNILguy]

Today marks 3years of #NIL.

It’s been a wild ride with lots of twists and turns, but one thing remains true:

Strong personal brand = high earning potential

Athletes, take time this summer to build your brand.

[Extra Rep Sports Marketing @extrarepsports]

Want some help with your NIL strategy? Shoot us a DM!

We’re here to help brands leverage unique NIL marketing strategies to their benefit

[Extra Rep Sports Marketing @extrarepsports]

Why treating NIL like influencer marketing could be hurting your business

🧵

[Extra Rep Sports Marketing @extrarepsports]

If you’re strategic with NIL marketing, you can efficiently and effectively:

• Increase ROI
• Achieve higher engagement
• Reach specific demographics better
• Drive traffic to your website, stores, and social media pages

[Zach Carr @Zach_theNILguy]

I’ve spoken with multiple athletes that are under the impression they need an agent for NIL.

This couldn’t be further from the truth!

However, here are some instances where you may want to consider working with an agent (🧵)

[Extra Rep Sports Marketing @extrarepsports]

Athletes, build your brand

[Zach Carr @Zach_theNILguy]

POV: All your #NIL money comes through your collective, not your personal brand

[Zach Carr @Zach_theNILguy]

Athletes and brands that leverage this excel with #nil.

College athletes may not have the follower count of other influencers, but there’s a good chance they have a tighter community.

By the way, I highly recommend following @thejustinwelsh.

[Extra Rep Sports Marketing @extrarepsports]

4️⃣ Athletes may help you achieve better ROI.

Traditional influencers typically charge more for content due to their follower count, but studies show athletes have a better click through rate and conversion rate.

[Extra Rep Sports Marketing @extrarepsports]

Many brands think NIL marketing is the same as influencer marketing.

It’s not.

Here’s why:

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[Extra Rep Sports Marketing @extrarepsports]

3️⃣ Athletes typically have smaller follower counts.

College athletes might not be the right choice if you’re looking to cast a big net. They’re the right choice if you want to reach a more targeted audience.

[Extra Rep Sports Marketing @extrarepsports]

FYI

[On3 NIL @On3NIL]

JUST IN: The NCAA Division I Council approved a series of NIL consumer protection and transparency measures – including making available reported NIL data and trends for athletes – that stakeholders have been exploring for months.

@EricPrisbell: https://t.co/sw8KPjsxiu

[Extra Rep Sports Marketing @extrarepsports]

If your brand is new to the NIL space or wants to revamp your strategy, we’re here to help!

Shoot us a dm to find out more

[Extra Rep Sports Marketing @extrarepsports]

To the brands looking to make a big splash with NIL marketing this year:

🗣️Partner with women’s volleyball players

There have never been more eyes on the sport. It’s growing like crazy 📈

[Extra Rep Sports Marketing @extrarepsports]

@opendorse @UW_Football @UWAthletics 📈📈📈

[Zach Carr @Zach_theNILguy]

NIL has been constantly evolving since the initial legislation went into effect. Why would we expect anything different in 2024?

Here are some of my NIL predictions for 2024:

(A 🧵)

[Zach Carr @Zach_theNILguy]

Building your personal brand =
Investing in yourself