Eskinder

is growing. is a storyteller. is a connector. is always down for good meal from a @bale_moya.

[Wesley @WesleyLowery]

FL police use A.I. to identify a vehicle theft suspect from surveillance video. Based on an "85% match" they arrest and charge Jalil Richardson. He spends 3 months in jail. He loses his job, his home, and custody of his kids.

Richardson lives in N.C.
He's never been to Florida. And his timesheet shows him at work at the time of the crime. No one checked before charging him. https://t.co/2AcQYwq30f

[zack @zackpaid]

i've been testing Higgsfield MCP + the NEW Claude Opus 4.8 to generate ALL our Meta ads creative inside 1 conversation...

and it has been ABSOLUTELY cooking

so i've decided to document the ENTIRE workflow...

covering the setup, market research, image gen, animation, copy, and 7-day test campaign structure to take a Meta ads creative batch from 0 to launch in a single afternoon as a service based business (agency, firm, brick and mortar, consultant, etc)

here's what's included inside the guide:

→ Higgsfield MCP setup in 5 minutes (https://t.co/xMyAvg7v9p integrations → paste mcp URL → authorize. 30+ image and video models inside one Claude chat)

→ phase 1, market research + angle development (master brief prompt that returns 7 ad angles ranked by differentiation, top 3 expanded into 3 hook variations each)

→ phase 2, image generation with ChatGPT Images 2.0 (3 variations per angle in under 90 seconds. model selection table covering ChatGPT Images 2.0, Soul 2.0, Nano Banana Pro)

→ phase 3, scroll-stop animation with Seedance 2.0 (static image to cinematic motion loop. first 0.5s stops the scroll. one client hit 5.1% CTR week one... their highest-performing creative ever)

→ phase 4, the 4-variation copy stack (loss aversion, authority + specificity, contrarian, identity. 12 ready-to-test ad combinations from one session)

→ phase 5, 7-day test campaign structure (budget allocation, day 3 signal thresholds, day 7 kill and scale criteria, the 3 highest-probability winners to launch first)

all backed by $10M+ generated through Meta ads funnels for service-based businesses (and a legal funding client that we expanded from 8-12 to 40+ creative variations per month using this method... even finding 3 winners that scaled him to $89k/mo within 90 days)

like + comment "COOK" and i'll send it over

(must be following + RT for priority access)

[Eskinder @ezez_]

@zackpaid @gallavantizzle Cook

[Eskinder @ezez_]

@heynavtoor @threadreaderapp unroll

[Eskinder @ezez_]

@aibytekat @threadreaderapp unroll

[Eskinder @ezez_]

@aibytekat @threadreaderapp compile

[Eskinder @ezez_]

@neweryork Love the interview and how you gave Cole space to share. Really appreciate how your coverage and questions typically focus on the craft and artists’ creative process. Was there a part after he started talking about Kendrick and Cole that was edited out?

[Nadeska @neweryork]

J. Cole ‘The Fall-Off’ Interview on @AppleMusic https://t.co/QIFJD6ZJ8j

[NBA Courtside @NBA__Courtside]

Steve Nash on the issues with basketball development in the USA

"Its pay to play in the states. Capitalism is wonderful, not great for player development. In Europe the playing is free. Theres no hidden motives and we have to win or the kid is leaving for the next club.... Here its just been totally commercialized"

[Eskinder @ezez_]

Before the gotchyas come…no I wasn’t there this year, I was celebrating my chapter’s 50th anniversary at Duke with 100+ bros. But I have enough folks that were there + social. Also, I’m open to being corrected if my observation is inaccurate.

[Eskinder @ezez_]

I am all for Black people getting paid and celebrating black culture in predominantly white spaces. Also, it was disheartening that McDonalds seemed to be the most visible brand at Art Basel for black attendees this yr.

[Eskinder @ezez_]

Something doesn’t sit right w the unhealthiest food being centered in a space meant to celebrate black opulence. It felt like “just give these n***** snack wraps”. I rarely comment on this sort of thing but it really bothered me and I’m not sure why this stood out so much to me.

[Eskinder @ezez_]

There’s nothing original under the sun but man I wish folks would stop just copying & pasting from current day. If you must copy, copy something from the distant past not from your peers. It’s uninspiring and not fresh.

[Kpaxs @Kpaxs]

As I always tell my team: “Prioritization isn’t real until it hurts.”

[Jelani Nelson @minilek]

A pleasure to be invited by Lisa Blackwell, granddaughter of Prof. David Blackwell, to say a few words about her grandfather at an event this afternoon to promote an upcoming documentary about his life.

To quote my colleague Mike Jordan, Blackwell's 'approachability' theory is "the basis of the entire online learning paradigm", and "it took many years for people in the online learning community to realize that David was basically the founder of their field".

For example, (Abernethy, Bartlett, Hazan '2011) showed that Blackwell's 'Approachability Theorem' is in fact equivalent to regret minimization for Online Linear Optimization; basically, Blackwell was just 50 years ahead of his time.

[Eskinder @ezez_]

@recap_david Agents

[David Roberts @recap_david]

Four AI agents just replaced my $250,000 marketing team.

I'm not talking about basic chatbots. I'm talking about AI systems that:
→ Write custom newsletters like Morning Brew
→ Generate viral social content (3.9M views on one post)
→ Steal competitor's best-performing ads and rebuild them
→ Create SEO content that ranks on page 1 of Google

All running 24/7 without sick days, vacation requests, or performance reviews.

The problem? Most businesses are still hiring expensive marketing teams when AI can now handle 90% of the workload for less than the cost of one employee.

I've been testing this for 6 months. The results are wild:
✅ Millions of impressions generated monthly
✅ Tens of thousands in revenue on autopilot
✅ Content creation at enterprise scale
✅ Zero manual research or writing

These four agents handle content research, creation, paid advertising creative, and SEO content - work that typically requires a 5-7 person marketing team.

The businesses adopting AI marketing agents like these will have an insurmountable advantage while everyone else is still hiring expensive teams and dealing with human limitations.

Want the exact n8n templates for all four agents?

1. Like & RT this post
2. Follow me for more AI automation breakdowns
3. Comment "AGENTS" below

I'll send you the complete system for free, plus access to my YouTube tutorials showing the step-by-step builds.

[Eskinder @ezez_]

This Jimmy Kimmel suspension is a reminder of the relevance of broadcast TV. NextStar only matters bc broadcast TV is still relevant. If Disney wasn’t so reliant on broadcast TV to distribute its content, they *could* have told the FCC to kick rocks.

[Eskinder @ezez_]

@aakashgupta @threadreaderapp unroll

[Eskinder @ezez_]

@FynCas VEO

[Eskinder @ezez_]

@HeyAmit_ @resea_ai @threadreaderapp unroll